Just as you’re gearing up your ecommerce business for a busy fourth quarter, your affiliates are going through the same exercise for their own audiences.... Read More »
Ecommerce merchants rely on email marketing for new customers and for recurring sales. Many of these customers, however, receive many emails per day; grabbing their... Read More »
Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales... Read More »
Unusual holidays, lists, and questions answered could all help drive traffic to your ecommerce site this month.
Content marketing aims to attract customers with useful or... Read More »
Many retailers focus on growing web traffic and then exposing it to a variety of techniques to convert those visitors into paying customers.
“Growth hacking” is... Read More »
Simply launching an affiliate program does not guarantee revenue. I’ve seen many affiliate programs fail because of the “if I build it, they will come”... Read More »
At the intersection of marketing and data is an opportunity for ecommerce businesses to thrive, without the need to rely on Mad Men-style promotion.
Growth hacking... Read More »
On July 1, Canadian Anti-Spam Legislation (CASL) came into effect. The law is vastly different from the U.S. CAN-SPAM Act, with stricter provisions and heavier... Read More »
Businesses can use video to engage customers. Videos can show a product in motion and deliver helpful product information, from an expert.
Here is a list of... Read More »
Even though 2014 is more than half over, there is still time to grow your ecommerce business this year. There are at least five strategies... Read More »
Retail coupons can help merchants acquire new customers, encourage regular customers to buy more, and increase average order size. But like all forms of marketing... Read More »
Fireworks, futbol, summertime projects, and even unidentified flying objects might all make good topics for an online retailer’s July 2014 content marketing.
In a way, content... Read More »
I’ve previously addressed how to recruit bloggers to your affiliate marketing program. In this article, I’ll review how to engage bloggers once you’ve recruited them.
Working... Read More »
Email subject lines should capture a reader’s attention with a concise, relevant, and, perhaps, personalized appeal. Done well, email marketing can have a significant and... Read More »
Not every email message you send to your subscribers generates immediate sales. In fact, most do not. Running a successful email program requires fresh content... Read More »
Ecommerce companies now have access to data sources and tools to empower decision-making. This post explores some of the sources and tools, and the kinds... Read More »
Sites like MyHabit, One Kings Lane, GovX, and 3point5 use product selection, exclusivity, and good prices to build an audience of loyal, repeat customers. Applying... Read More »
Local businesses with brick-and-mortar stores have not been early adopters of ecommerce. But, with the proliferation of mobile devices and with changes in how consumers... Read More »
Offering discounted products through daily deal and flash sale websites has its drawbacks — i.e., low margins and disruptive to operations. However deal and flash... Read More »
Spying on the competition may not be the most highbrow thing to do, but it’s extremely effective. Think of it this way: There are several... Read More »
Soccer’s World Cup, national holidays, celebrity birthdays, and even how-to content can help online sellers attract, retain, and engage shoppers in June 2014 and beyond.
Content... Read More »
Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively... Read More »
Digital marketing is data driven. Merchants can now use data to market to their prospects with greater insight and more intelligence than ever before.
Customer relationship... Read More »
Marketing items on Pinterest may be the simplest way for Esty sellers to promote their unique crafts and vintage items.
“I love Pinterest because it makes... Read More »
Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially... Read More »
In “Ecommerce Key for Manufacturers and Distributors,” I addressed some of the challenges that manufacturers and distributors face as they grow their ecommerce operations. In... Read More »
Etsy is a marketplace for crafts, art, and vintage items that empowers home-based entrepreneurs, collectors, and handicraft makers to sell their products to an audience... Read More »
Designed to analyze product lines, the Boston Consulting Group (BCG) Matrix or growth-share matrix can help ecommerce business owners and marketers decide which products or... Read More »
Twitter cards are a recent advertising product that facilitates attaching rich media experiences to tweets, to promote content.
Of the nine cards available, two do not... Read More »
Email marketing solutions should help an ecommerce marketer automate common messages or campaigns, service shoppers using mobile devices, deal with list maintenance, and more.
Every email... Read More »