Following the holiday campaigns of large retail brands can be a helpful and entertaining way to generate holiday marketing ideas for your own business.
Here is... Read More »
As two of the most important days for holiday shopping approach, procrastinating ecommerce marketers could be feeling the pressure to increase sales. Planning for Black Friday... Read More »
Thanksgiving Day is around the corner and most holiday shopping will soon begin. In this article, I’ll share tips for making your email programs a success... Read More »
For content marketers, a well-written lede can be the difference between stunning success and abysmal failure. The lede can attract and engage customers or leave... Read More »
Coupon and deal sites tend to drive a lot of traffic. For some retailers, coupon sites will bring mostly new customers. For others, the same... Read More »
National holidays, a James Bond movie, creative writing, and cancer prevention might all be topics for your content marketing this November.
Content marketing seeks to attract,... Read More »
Modern content marketing is often an exercise in education, so that content marketers not only need to market, design, and write, but educate too.
At bottom,... Read More »
Sometimes the success of an email marketing campaign can boil down to how much it grabbed the attention of recipients. In this post, I’ll review three... Read More »
With the holiday gift-giving season just around the corner, product reviews take on added importance. While common sense would seem to indicate that merchants should... Read More »
In this mobile age, when many folks carry a Internet-connected device with them everywhere, useful content marketing that helps potential customers complete specific tasks may... Read More »
Ecommerce merchants are used to figuring things out on their own. But they don’t have to. Podcasts offer easy access to ecommerce veterans with helpful... Read More »
As a retailer, you are likely focused on the fourth quarter — lining up promotions, ordering inventory, and readying your fulfillment processes. Now is time... Read More »
September 28, 2015 • Sig Ueland
Creating a product video can be a good way to deliver useful information about a product, as well as to convey the essence of your... Read More »
Halloween costume suggestions, list-based articles, content roundups, how-to videos, and even product tips and tricks will all make for good, useful content in October 2015.
Content... Read More »
The busy holiday season is heating up. With it come increased marketing duties, such as creating and executing email campaigns, which take time. In this... Read More »
Earlier shopping, ecommerce sales growth, improved email marketing, and mobile commerce will be among the most important ecommerce trends during the 2015 Christmas shopping season, which... Read More »
Given limited information, time, and money, small retail business owners and marketers must decide which ad formats and promotions merit investment. Their growth depends on... Read More »
For many ecommerce merchants, the holiday shopping season is the busiest, most critical time of the year. On Amazon, things can get crazy for sellers,... Read More »
Short-term holiday pop-up shops can boost sales, help test a new channel, reduce Christmas inventory, and even help online brands grow.
The pop-up retail trend is... Read More »
On Cyber Monday, online shoppers will endure an email deluge as nearly every retailer sends some special offer to its active subscribers. A last minute... Read More »
In September, content marketers can publish posts about community events, distribute product lookbooks, and promote Christmas shopping guides to engage shoppers. Content marketing is the... Read More »
A good affiliate marketing program never stops growing. By continually recruiting and engaging new affiliates, you can produce new traffic and new customers. However, you... Read More »
Online retail marketing requires a steady flow of written content. Entrepreneurs and small-business marketers must write product descriptions, blog posts, email offers, and social media updates... Read More »
The upcoming holiday season offers tremendous revenue potential for many ecommerce merchants. Instead of procrastinating through the back-to-school rush, make preparations now to improve your... Read More »
When online retailers use email to market to loyal customers, those stores are applying one of their most effective marketing tools to some of their... Read More »
Content marketing has the potential to engage shoppers and develop loyal, repeat customers. But when marketers tell misleading stories or waste someone’s time there may... Read More »
Your August content marketing could be a blend of real-life seriousness, product promotion, food, listicles, and drones. Content marketing is durable stuff. The useful or... Read More »
A "conversion funnel" describes a consumer's path to purchase, when awareness develops into interest, interest develops into desire, and then the transaction occurs. When it... Read More »
New product introductions require a blend of creativity and number crunching. Do it well and your online business will generate sales and profits; do it... Read More »
It’s easy for new Amazon sellers to get caught up in the excitement of 240 million shoppers. But, while Amazon recruits more than 100,000 new... Read More »