April’s list of widely recognized holidays is a good source of content marketing. Add to this the power of publishing a lookbook, and you have... Read More »
In early February, Bitly, the popular URL-shortening service, partnered with affiliate tool Viglink to auto-monetize every shortlink generated by Bitly’s millions of users. To understand... Read More »
A good marketing agency may be able to help ecommerce businesses grow more quickly and alleviate stress for the entrepreneurs who own those businesses.
Almost every... Read More »
In “Email Marketing Metrics, Part 1: The Basics,” my article last month, I addressed the primary measurements for email marketing: delivery rate, open rate, and... Read More »
Content marketing may be one of the most effective ways for small and mid-sized businesses to attract and retain customers in 2015. Or it may... Read More »
The month of March has plenty of opportunities for content marketers to create topical and useful content that might ultimately attract new customers and additional... Read More »
On February 12, 2015, Pinterest announced that it would “automatically remove all affiliate links, redirects and trackers on Pins.” This is important news because merchants... Read More »
Email marketing is cost effective and typically has a high return on investment. But over the years, email marketing has changed. Measuring the performance of email and its impact on incremental revenue can... Read More »
When you send a well-done email-marketing message, it is like stepping on the gas pedal in a sports car. Things just start to go.
In fact,... Read More »
Content marketing, which seeks to attract site visitors and, ultimately, customers, is one of the most popular trends in marketing. The key is producing interesting,... Read More »
In February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with... Read More »
Banner ads are best used for branding, not to drive clicks. Affiliate marketers realize this. Increasingly, affiliate marketers are relying less on banner ads, and... Read More »
In “2014 Ecommerce Marketing Checklist,” I addressed 10 marketing strategies that could help an ecommerce business. If business owners wanted sales to be flat year... Read More »
Lead nurturing is a business-to-business marketing process to optimize a series of communications with a lead or prospect, to increase sales. The strategy for a... Read More »
Email messages can deliver relevant, actionable, and engaging content directly to shoppers, ultimately improving sales or helping businesses achieve any number of goals. Getting the... Read More »
Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop... Read More »
The following is a non-exhaustive list of top events in 2015 for affiliate mangers to consider. Deciding which events to attend will depend on whether... Read More »
In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers.
Content marketing is the art and... Read More »
Once Thanksgiving arrives, the volume of emails increases dramatically. Retailers race to get offers out to eager shoppers. Typically companies that send infrequent emails will increase... Read More »
In 2015, content will still be king, and many of the year’s most important marketing trends will be related to how ecommerce marketers use content... Read More »
This year’s Christmas shopping season is rapidly drawing to a close. But there are still plenty of “Christmas Is Almost Here” marketing that online retailers... Read More »
Christmas, New Year’s, new trends, astounding facts, and interviews are all good ideas for content marketing in December 2014.
Content marketing is the art and science,... Read More »
Set aside some time in December to map out what 2015 will look like for your affiliate marketing channel. Many times, “thinking” becomes consumed by... Read More »
Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling... Read More »
Cyber Monday is the traditional kickoff for the ecommerce holiday-selling season. In this article, I’ll review five pointers for your holiday ecommerce email-marketing program.
Facilitate Ordering... Read More »
Ecommerce email marketing can significantly boost sales during the holiday shopping season, which is why so many online sellers use it. One way to help... Read More »
Making an Instagram video can be a good way to entertain followers, display new products, and deliver your brand message. If you need a little... Read More »
Affiliate marketing tracks a consumer from a referring source to a completed sale. When we think of affiliate marketing in this simple manner, it opens... Read More »
Thanksgiving, Veterans Day, and video buying guides may inspire great, sharable content this November. And that content could help ecommerce businesses improve customer relationships and... Read More »
Many ecommerce merchants use email service providers to deploy outgoing messages and manage subscribers’ email addresses. But there are other companies that offer useful, email-related... Read More »