One of the first questions retailers ask when launching an affiliate marketing channel is “what should my commission structure be?” My advice is to research... Read More »
Stories are engaging. People love listening to a well-told tale. Just ask anyone who has ever binged watched a series on Netflix, Hulu, or the... Read More »
For ecommerce merchants, email has been a cost-effective marketing vehicle for years. Merchants typically consider email as a standalone marketing tool. But email can improve... Read More »
On July 6 and 7, 2016, Niantic and Nintendo began rolling out a new augmented reality app called Pokémon Go. Within a few days it... Read More »
Shoppers love order confirmation emails. They open them repeatedly, click on links, and give them priority in the inbox. In fact, confirmation emails may help... Read More »
The 2016 Summer Olympic Games, the back-to-school season, a couple of insects, and history can fuel your August 2016 content marketing creativity.
Content marketing is a... Read More »
When evaluating the performance of an affiliate marketing program, avoid measuring success by how many affiliates are enrolled. Instead, measure how many of them are... Read More »
Email marketing campaigns around holidays and seasons can help to drive ecommerce sales in the third quarter of 2016.
Email marketing remains one of the most... Read More »
Finding new prospects for an ecommerce business and getting them to convert into actual customers can be difficult. A steady stream of new customers is... Read More »
National holidays, movies, useful product information, and the upcoming Olympic Games can fuel your business’s content marketing campaigns in July 2016.
Content marketing is the act... Read More »
Should ecommerce merchants direct their resources to finding new customers or marketing to existing ones?
The answer, according to most experts, is that companies achieve better... Read More »
Online retailers Hayneedle, Wayfair, HelloFresh, and many more are using direct mail marketing to acquire new customers for their ecommerce operations. Direct mail may be... Read More »
While Facebook is not yet a full-fledged ecommerce platform, its ability to help businesses connect with fans is huge. For example, a mom’s Facebook Live... Read More »
Content marketing is best when it is useful. Help someone solve a problem or complete an interesting project and you may have earned a customer.... Read More »
If you’re interested in using video for your business, it can be helpful to look at what’s worked for other companies. Brand channels on YouTube... Read More »
Earlier this month, Pinterest announced a policy change so that users can insert affiliate links with their pins. This is a reversal from its decision in February... Read More »
Content marketers can often run short of ideas and inspiration. What should you write about? What should you post about? What can you make a... Read More »
A new product discovery site, Product Hunt, has begun selling directly to shoppers with help from merchant partners who list products. The business model is... Read More »
Ecommerce meta descriptions can act like short, tweet-length ads capable of attracting visitors from social media and beating higher-ranked competitors on search engine results pages.
HTML... Read More »
Email subject lines are key to capturing a reader’s attention and standing out from inbox clutter. But email preheaders may be just as important, since... Read More »
Live-streaming video is latest frontier of social media. Established social networks (e.g., Facebook, Twitter) have their own apps, while first-movers in the space (e.g., Meerkat)... Read More »
The Olympics are inspiring. During the games, consumers worldwide will watch some of this generation’s greatest athletes compete in events ranging from swimming and hurdling... Read More »
May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover.
Content marketing seeks to attract, engage,... Read More »
Consumers can complete a transaction on a smartphone with just a few taps. Responsive site design and easy-to-use apps enable shoppers to quickly find what they’re... Read More »
From pay-per-click advertising to blogging and from search engine optimization to analytics, ecommerce marketing is broad, diverse, and, potentially, complex. The aim is to find... Read More »
Content marketing can be a like a greedy monster. It may be powerful, it may be capable, but it is also hungry, devouring a constant... Read More »
There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts. In this article, I... Read More »
Not every social media post, or email message, or advertisement will perform. In fact, marketing campaigns and tactics often fail. So the goal is not... Read More »
Earlier this March, department store retailer Lord & Taylor agreed to settle U.S. Federal Trade Commission civil charges that it deceived consumers by paying for... Read More »
Trials for the upcoming Summer Olympic Games, April Fools’ Day, any number of festivals, math, and even simple spring how-to articles will give content marketers... Read More »