At the intersection of marketing and data is an opportunity for ecommerce businesses to thrive, without the need to rely on Mad Men-style promotion.
Growth hacking... Read More »
On July 1, Canadian Anti-Spam Legislation (CASL) came into effect. The law is vastly different from the U.S. CAN-SPAM Act, with stricter provisions and heavier... Read More »
Businesses can use video to engage customers. Videos can show a product in motion and deliver helpful product information, from an expert.
Here is a list of... Read More »
Even though 2014 is more than half over, there is still time to grow your ecommerce business this year. There are at least five strategies... Read More »
Retail coupons can help merchants acquire new customers, encourage regular customers to buy more, and increase average order size. But like all forms of marketing... Read More »
Fireworks, futbol, summertime projects, and even unidentified flying objects might all make good topics for an online retailer’s July 2014 content marketing.
In a way, content... Read More »
I’ve previously addressed how to recruit bloggers to your affiliate marketing program. In this article, I’ll review how to engage bloggers once you’ve recruited them.
Working... Read More »
Email subject lines should capture a reader’s attention with a concise, relevant, and, perhaps, personalized appeal. Done well, email marketing can have a significant and... Read More »
Not every email message you send to your subscribers generates immediate sales. In fact, most do not. Running a successful email program requires fresh content... Read More »
Ecommerce companies now have access to data sources and tools to empower decision-making. This post explores some of the sources and tools, and the kinds... Read More »