Abandoned cart emails are typically among the most effective marketing programs for ecommerce merchants. If you currently do not have an automated cart-abandonment email series, strongly consider launching one.
With... Read More »
Content marketing has the potential to drive retail sales. But for small and mid-sized ecommerce merchants, it is not always clear what sort of content... Read More »
An online seller’s brand can guide business decisions, encourage customers to trust you, and boost both sales and profits. But for some small business owners,... Read More »
During the holidays, specialty stores often see boosts in traffic as people hunt for both common and unique gifts. Most other stores put a great... Read More »
Content that helps, entertains, and delights your customers can build lasting relationships that may make the folks who read or watch your content more likely... Read More »
Affiliate managers often strive to add content-focused affiliates, such as blogs, forums, news sites — most any site that informs and shares knowledge. The reason... Read More »
Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card... Read More »
The dramatic shift to mobile devices affects how consumers interact with brands and websites. The shift presents challenges for email marketing by ecommerce companies.
In this article, I’ll review three... Read More »
November 27 and 30, 2015 may be two of the most important days of the year for ecommerce, and now is not too soon to... Read More »
Spending hours at a brick-and-click retailer’s “big sale” offered some important reminders about retail customer experiences. These reminders — like showrooming, price, easily offended folks... Read More »
Content marketing may help businesses both increase site traffic and boost actual sales, but it can also be expensive, hard to execute, slow, and somewhat... Read More »
April’s list of widely recognized holidays is a good source of content marketing. Add to this the power of publishing a lookbook, and you have... Read More »
In early February, Bitly, the popular URL-shortening service, partnered with affiliate tool Viglink to auto-monetize every shortlink generated by Bitly’s millions of users. To understand... Read More »
A good marketing agency may be able to help ecommerce businesses grow more quickly and alleviate stress for the entrepreneurs who own those businesses.
Almost every... Read More »
In “Email Marketing Metrics, Part 1: The Basics,” my article last month, I addressed the primary measurements for email marketing: delivery rate, open rate, and... Read More »
Content marketing may be one of the most effective ways for small and mid-sized businesses to attract and retain customers in 2015. Or it may... Read More »
The month of March has plenty of opportunities for content marketers to create topical and useful content that might ultimately attract new customers and additional... Read More »
On February 12, 2015, Pinterest announced that it would “automatically remove all affiliate links, redirects and trackers on Pins.” This is important news because merchants... Read More »
Email marketing is cost effective and typically has a high return on investment. But over the years, email marketing has changed. Measuring the performance of email and its impact on incremental revenue can... Read More »
When you send a well-done email-marketing message, it is like stepping on the gas pedal in a sports car. Things just start to go.
In fact,... Read More »
Content marketing, which seeks to attract site visitors and, ultimately, customers, is one of the most popular trends in marketing. The key is producing interesting,... Read More »
In February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with... Read More »
Banner ads are best used for branding, not to drive clicks. Affiliate marketers realize this. Increasingly, affiliate marketers are relying less on banner ads, and... Read More »
In “2014 Ecommerce Marketing Checklist,” I addressed 10 marketing strategies that could help an ecommerce business. If business owners wanted sales to be flat year... Read More »
Lead nurturing is a business-to-business marketing process to optimize a series of communications with a lead or prospect, to increase sales. The strategy for a... Read More »
Email messages can deliver relevant, actionable, and engaging content directly to shoppers, ultimately improving sales or helping businesses achieve any number of goals. Getting the... Read More »
Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop... Read More »
The following is a non-exhaustive list of top events in 2015 for affiliate mangers to consider. Deciding which events to attend will depend on whether... Read More »
In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers.
Content marketing is the art and... Read More »
Once Thanksgiving arrives, the volume of emails increases dramatically. Retailers race to get offers out to eager shoppers. Typically companies that send infrequent emails will increase... Read More »