By following updates on social media platforms, brands can discover new features to run all aspects of a business.
Here is a list of recent updates from social media platforms.... Read More »
In order to rank in natural search, your site has to first be crawled and indexed. Sites that can’t be accessed by search engine bots will drive neither the traffic... Read More »
Successful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google.
With each new campaign, invest some time into... Read More »
Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and... Read More »
The way in which you cobble your site together — how you categorize products, which categories you choose to make most prominent, and how you name them — has an... Read More »
BuzzSumo, a content and social media research tool, identifies popular content shared on social media sites like Facebook, Twitter, and Pinterest. Examining which articles are shared the most often may... Read More »
Facebook continues to develop and grow its online advertising platform. It has recently released a new way to define audiences that is based on interaction inside of Facebook. In this... Read More »
Pinterest is a powerful social media channel for online retailers. It’s worth the time to build a good Pinterest profile, create active boards, and engage with some of the platform’s... Read More »
When optimizing a large site for search engines, you need a plan of attack. Keyword mapping is the process by which you determine which keywords of the thousands identified in... Read More »
In April 2017, content marketers can find topics in the month’s well-known holidays, spring activities, and even poetry.
Content marketing is the act of creating, publishing, and distributing content with the... Read More »
A content marketing stack is a collection of software tools and technologies gathered for the express purpose of helping a business use articles, graphics, podcasts, videos, or similar to attract... Read More »
The best keyword research will have zero impact on your site's search engine rankings unless you actually use the research, to optimize. But where do the keywords go? What are... Read More »
Finding the right affiliates to build an affiliate-marketing program means understanding their traffic sources before they are approved. Affiliates come in all shapes and sizes. Once a manager can identify... Read More »
Snapchat, the disappearing messages app, may have started as a novelty for millennials. But with over 150 million daily users, and innovative new ad tools like Geofilters and Sponsored Lenses,... Read More »
Keyword research is the data that informs content strategy and optimization in search engine optimization. In this post, I’ll address how to collect and analyze keyword data. For the conceptual... Read More »
Social media platforms and tools change quickly. Here is a list of new social media tools to try in 2017.
There are tools to generate and curate content, launch and... Read More »
Keyword research lays the groundwork for all content activities in search marketing. Before I can review how to analyze keyword data, however, I'll address, in this post, some of the... Read More »
One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data. Moreover, the results of email tests can apply... Read More »
Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer’s... Read More »
As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed.
For many ecommerce marketers, the promotional year doesn’t really start with the... Read More »
Businesses put off search engine optimization because, frequently, they don’t know where to start. The planning phase — figuring out whom to trust your natural search performance with, and how... Read More »
As shopping behaviors change, ecommerce marketers should change how they reach new prospects, deepen relationships with customers, and measure results. For at least some online retail businesses, this means experimenting with... Read More »
Whether your business is starting a podcast, launching a magazine, or just celebrating St. Patrick’s Day, March 2017 is full of opportunities to use content to promote your company and... Read More »
Before you can optimize your site to earn more natural search traffic and drive additional sales, you should understand the underlying principles of search engines. Search engines are a gating... Read More »
Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that... Read More »
Exposing products and services to prospects is a challenge for many companies. With user-generated content, your customers do the selling for you. Whether it’s through online reviews, social media posts,... Read More »
Deciding who should receive affiliate-marketing commissions is increasingly important. Ecommerce merchants have watched as the affiliate channel evolved and coupon and loyalty sites quickly became the dominant publishers with little... Read More »
As of yesterday, January 31, Google AdWords no longer allows advertisers to create or edit standard text ads. This should not come as a surprise. In September, Google announced the January... Read More »
During a website redesign, re-platform, or domain change, it is not uncommon to see a reduction in organic search traffic. The panic generally starts weeks after trying one thing after... Read More »
Search engine optimization is part science and part art. But the foundational principles of SEO are straightforward. Still, before I can address how to practice SEO, I should explain what... Read More »