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Articles Tagged With: Marketing

Zynga Falters in Public Debut; Affects Facebook?

Zynga Falters in Public Debut; Affects Facebook?

The market for technology stocks is closing the year on a less than happy note and the disappoint... 0 Comments | Read More »

5 Effective Online Marketing Tactics for 2012

5 Effective Online Marketing Tactics for 2012

Marketing techniques that worked in the past may be far less successful in this emerging era of m... 5 Comments | Read More »

3 Remarketing Email Campaigns to Grow Repeat Customers

3 Remarketing Email Campaigns to Grow Repeat Customers

Getting a first purchase from a customer is always satisfying. New data shows, however, just how ... 1 Comments | Read More »

Behavioral Differences Between Men and Women Influence Shopping

Behavioral Differences Between Men and Women Influence Shopping

Retail is the dominion of women; they shop to purchase both essential and discretionary goods, to... 3 Comments | Read More »

Using Google Website Optimizer for A/B Testing

Using Google Website Optimizer for A/B Testing

Give yourself a pat on the back if you have developed an ecommerce business with a steady flow of... 2 Comments | Read More »

Using LinkedIn for Your Ecommerce Business: Pros and Cons

Using LinkedIn for Your Ecommerce Business: Pros and Cons

LinkedIn appeals primarily to business professionals. It does not have as many consumer users as ... 2 Comments | Read More »

Analyzing Cyber Monday Sales

Analyzing Cyber Monday Sales

Black Friday and Cyber Monday were greatly anticipated by merchants and consumers and the results... 3 Comments | Read More »

'Retargeting' Can Boost Conversions; A Primer

'Retargeting' Can Boost Conversions; A Primer

Using behavioral retargeting to aim online display and pay-per-click advertisements at shoppers a... 1 Comments | Read More »

Celebrity Curators Help Personalize Ecommerce

Celebrity Curators Help Personalize Ecommerce

How do you stand out in a crowded market with a sizeable number of players competing mostly on lo... 0 Comments | Read More »

10 Quick, Easy and (Almost) Free Ways to Close Sales During the Holiday Shopping Season

10 Quick, Easy and (Almost) Free Ways to Close Sales During the Holiday Shopping Season

The highly anticipated holiday shopping season is already upon us. Active online stores are seein... 0 Comments | Read More »

Email Case Study: Toys“R”Us Gears Up for Cyber Monday

Email Case Study: Toys“R”Us Gears Up for Cyber Monday

For online retailers, the days before and after Thanksgiving can determine a successful holiday s... 1 Comments | Read More »

5 Pointers for Using Facebook for Your Ecommerce Business

5 Pointers for Using Facebook for Your Ecommerce Business

Many small retailers struggle with using Facebook to grow their business. Some have created Faceb... 3 Comments | Read More »

14 Online Resources to Help Start a Small Business

14 Online Resources to Help Start a Small Business

If you are a discouraged job hunter or someone who has always wanted to be an entrepreneur, you w... 0 Comments | Read More »

Writing Excellent Email Subject Lines

Writing Excellent Email Subject Lines

A well written email subject line can increase open rates and, potentially, increase conversions.... 1 Comments | Read More »

Understanding Facebook's New 'Insights' Analytics

Understanding Facebook's New 'Insights' Analytics

Facebook recently launched a new, enhanced version of Insights, its analytics package for Fan pag... 1 Comments | Read More »

Email Case Study: Allrecipes.com Makes Daily Frequency Work

Email Case Study: Allrecipes.com Makes Daily Frequency Work

For many ecommerce sites, sending marketing emails every day may be scary, fearing that recipient... 1 Comments | Read More »

Selling Luxury Goods Online

Selling Luxury Goods Online

The wisdom of selling expensive, high-end goods online has been debated since ecommerce became a ... 2 Comments | Read More »

5 Holiday Marketing Ideas to Boost Sales

5 Holiday Marketing Ideas to Boost Sales

The holiday shopping season runs from the end of October to the end of the year, and it can repre... 3 Comments | Read More »

Paid Search: Can Anyone Challenge Google?

Paid Search: Can Anyone Challenge Google?

We can end the suspense right now. It's not likely that any other company is going to be a real c... 0 Comments | Read More »

Understanding the Shift to Online Shopping

Understanding the Shift to Online Shopping

Defying the general economic gloom, ecommerce sales have registered seven consecutive quarters of... 2 Comments | Read More »

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