Articles Tagged With: Pay-per-click Advertising
Google AdWords Ad Extensions Basics
Google AdWords extensions give potential shoppers more information about a merchant and more opti... 0 Comments | Read More »
SEO and PPC: Synergistic or Cannibalistic?
Many ecommerce managers wonder whether the paid search ads they place enhance or cannibalize the ... 5 Comments | Read More »
3 Basic Ways to Improve PPC Advertising
Pay-per-click advertising is a staple of ecommerce marketing that can play a key role in increasi... 1 Comments | Read More »
How to Optimize a Pay-per-click Landing Page
A pay-per-click landing page should be a sales conversion engine, tuned to help consummate an ord... 0 Comments | Read More »
Cheaper Clicks from AdWords Coming?
Google's average revenue per click from AdWords' advertisers dropped for the first time in two ye... 1 Comments | Read More »
Buying Sites to Boost Traffic
Purchasing and maintaining established, niche websites may help online retailers increase site tr... 0 Comments | Read More »
Creating a Killer Post-Holiday PPC Strategy
Now that the holiday shopping season is over, here are some New Year's pay-per-click advertising ... 2 Comments | Read More »
Pay-Per-Click Advertising Becoming More Important?
Ten years ago a business could thrive by focusing on organic search engine optimization. My rule ... 4 Comments | Read More »
'Retargeting' Can Boost Conversions; A Primer
Using behavioral retargeting to aim online display and pay-per-click advertisements at shoppers a... 1 Comments | Read More »
Pay-Per-Click Ads: 5 Tips for Higher Clicks this Holiday Season
Google’s paid-click revenue grew by an astounding 28 percent last quarter, thanks in part to a 5 ... 0 Comments | Read More »
Paid Search: Can Anyone Challenge Google?
We can end the suspense right now. It's not likely that any other company is going to be a real c... 0 Comments | Read More »
Ramping Up Your Holiday Pay-Per-Click Advertising
The holidays are coming. For many online merchants, this means dramatically increased revenue an... 0 Comments | Read More »
10 Pay-Per-Click Details You Cannot Delegate
Many ecommerce merchants manage their own pay-per-click advertising campaigns. Others use in-hous... 1 Comments | Read More »
For Google AdWords, It Pays to be on Top
The new "Top vs. Side" segmentation report announced by Google has led my firm to valuable new Ad... 1 Comments | Read More »
How to Hire a Pay-Per-Click Manager; 10 Common Mistakes
My firm is in the pay-per-click advertising business. We've managed PPC accounts for hundreds of ... 4 Comments | Read More »
5 Tips for Increasing Pay-Per-Click Conversion Rates
Google’s Farmer/Panda update serves as a reminder to online merchants that their non-paid search ... 2 Comments | Read More »
Mobile Pay-per-click Advertising: 5 Ways to Improve Performance
“Mobile” and “social” have received a lot of hype over the past few years. To a large extent that... 1 Comments | Read More »
25 Advertising Networks for Online Businesses
Google’s AdSense and AdWords are two of the most widely used advertising platforms for online bus... 1 Comments | Read More »
Using Pay-Per-Click Advertising to Sell High-Ticket Items
Online retailers often overlook the potential of pay-per-click advertising to drive sales of expe... 0 Comments | Read More »
Comparing Facebook Ads to Search-Based Advertising
Could Facebook Ads become a viable alternative to traditional search-based pay-per-click advertis... 0 Comments | Read More »
