Podcasts Tagged With: advertising
Change Advertising Campaigns Fearlessly
If a campaign that had been performing well enters a slump, gather the information necessary to m... 0 Comments | Read More »
Make Advertising Easy
Consumers are exposed to a large volume of digital advertisements. But customers are still attrac... 0 Comments | Read More »
Mobile Ads are Cheaper
If your site is mobile friendly, take advantage of that by establishing a budget and bidding stra... 0 Comments | Read More »
Expand Your PPC Ads
PPC ad extensions allow you to provide more relevant information in your ads and increase the spa... 0 Comments | Read More »
Six Degrees of Separation
Social advertising is gaining ground over traditional advertising. Consumers are more likely to ... 0 Comments | Read More »
Know Your Ad Real-Estate
Where your ad is displayed can have a large impact on click-through rates. For example, purchasi... 0 Comments | Read More »
'Choose Your Ad' Options on YouTube
Two new ad formats are now available for YouTube advertisers that allow viewers to choose the typ... 0 Comments | Read More »
Google's TV Advertising Program Effective, Says Vat19.com Owner
When it comes to marketing, many ecommerce merchants think of pay-per-click ads, or search engi... 0 Comments | Read More »
Video Proponent on Selling With Video
Video provides a compelling way for retailers to sell products. But is it for every ecommerce me... 0 Comments | Read More »
Attorney Julie O'Neill On FTC Guidelines for Advertisers and Bloggers
The U.S. Federal Trade Commission recently announced changes to its “Guides Concerning the Use... 0 Comments | Read More »
Display Advertising Can Boost Traffic
Two recent studies determined that display advertising can significantly boost search-engine-deri... 0 Comments | Read More »
Seek Quality and Affordable Advertising
Search engine optimization is important, but it is equally important not to overlook paid search ... 0 Comments | Read More »
Advertising Tactics That Still Work
Advertising has changed. Companies can no longer simply interrupt consumers with advertising mess... 0 Comments | Read More »
Advertising in Recession Leads to Competitive Advantage
Economic anxiety and a lack of insight have prompted some online retailers to slash their adverti... 0 Comments | Read More »
Seven Tactics to Boost Online Banner-ad Response Rates
Ecommerce has been the great equalizer for retailers—a small book store in Iowa can oftentimes co... 0 Comments | Read More »
Paid Search Campaign With The Online Yellow Pages
Consider using the online Yellow Pages for your next paid search campaign. Sites such as yellowp... 0 Comments | Read More »
Google AdWords: Standard Text Ads and Image/Flash Ads
Standard text ads and image/flash ads 0 Comments | Read More »
August 16, 2007: Advertising Online
Additional advertising sites that ecommerce merchants may want to consider. 0 Comments | Read More »
