Ecommerce merchants presumably want to convert as much traffic to sales as possible. The Google Analytics metric “Ecommerce Conversion Rate” gives merchants broad insight into their site’s conversion status. But... Read More »
It’s time. By Thanksgiving Day, online shopping will kick into high gear. And Cyber Monday may be your store’s biggest revenue day of the year.
While time has run out for... Read More »
With 1.7 billion monthly active users (over 50 percent of Internet users worldwide), Facebook is the social network. For brands, Facebook is one big opportunity to measure impact with customers.... Read More »
The holiday shopping season is already here. If you have ignored many of the urges over the past few months, get ready. There are a few things you can do... Read More »
Among the most important decisions a niche ecommerce company should make is to establish a value proposition, the key reason why someone should buy the company’s products and services. Without a clear value proposition, which... Read More »
If yours was one of the thousands of online stores that suffered from the October 21 distributed denial of service (DDoS) attacks, you likely saw a decline in sales. Hopefully,... Read More »
Many women (and men) will tell you that buying clothes and shoes online is difficult, primarily because of sizing. Zappos does well with its “free shipping both ways” policy, but the... Read More »
Niche ecommerce merchants face challenges in competing with big box retailers. Providing an online shopping experience on a tight budget that is comparable to the larger sites (with huge budgets)... Read More »
The ideal customer — one who makes regular purchases over time — wants more than just good prices and an attractive return policy. The ideal customer wants a positive experience... Read More »
In April 2016, Google Analytics launched a new report called “User Explorer.” It allows you to see individual user behavior and interactions with your website. Each interaction is in order... Read More »
Merchants often argue that customer accounts should be optional. And they should be. But there are good reasons for encouraging shoppers to create accounts and, done right, this practice can... Read More »
Do you wonder how people navigate to find products on your ecommerce site? What about visitors that hit just one or two pages and then leave, without buying anything? Did they... Read More »
Facebook is steadily becoming a go-to platform for finding products online. That’s because the social network reaches more than 80 percent of Internet users, even if they primarily use Facebook... Read More »
In May 2016, Google Analytics launched new reports for analyzing organic search traffic. Now you can view search engine data and Google Analytics data side-by-side, in the same report, to... Read More »
Ecommerce merchants strive to optimize their returns on investment from advertising. Google Analytics can help, with its integration to Google AdWords that allows ecommerce sites to view advertising spend, revenue, and... Read More »
Many restaurant chains rely on SMS (text) messaging to entice customers. The text messages typically include a link to a special graphic, accompanied by textual content and a special code.... Read More »
Google Analytics provides a way to receive email and SMS alerts when something important occurs on your website, such as a traffic spike or a sudden traffic drop. The alerts... Read More »
While small business ecommerce continues to find ways to compete with large, branded sites and mobile apps, subscription models are getting more attractive. Amazon was one of the early adopters... Read More »
It is essential to optimize sales conversion rates to be successful as a niche ecommerce merchant. Potential customers are unforgiving. They will not struggle through a purchase process or checkout... Read More »
Visit an ecommerce group on Facebook or LinkedIn, and you’ll likely find one question asked repeatedly: “How do I use AdWords [or other advertising platform] more effectively, to get more... Read More »
If you help ecommerce shoppers quickly find what they are looking for, you will likely sell more. To accomplish this, look at your site’s navigation as well as its search... Read More »
The Internet is full of window shoppers. They look at products on virtual shelves, but most leave without buying anything, or at least that it what years of shopping cart... Read More »
If an ecommerce storeowner were to focus on just one thing to increase sales, what should it be?
While there are plenty of worthwhile features and policies, the store’s value proposition... Read More »
The percentage of people navigating sites via mobile devices continues to climb — some sites are as high as 75 percent. That means fast-loading images and descriptive video, among other... Read More »
Helping online shoppers navigate complex buying decisions may help ecommerce retailers improve conversion rates, reduce returns, and earn loyal, repeat shoppers.
Guided selling is a form of product recommendation to make... Read More »
Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and avoid publishing duplicate content.
Writing product... Read More »
During a time of demanding shoppers, online merchants need to quickly address the most critical issues. Real-time analytics can help catch mistakes before they become massive deal killers.
By reviewing real-time data,... Read More »
The fantasy of ecommerce is that every user who visits a site is ready to buy. The data tells us otherwise. More than 90 percent of users leave without purchasing, and the... Read More »
If you’re relying solely on category and product pages to convert visitors into customers, you’re missing a good opportunity to build a loyal following. Today, more than ever, consumers rely... Read More »
A while back I addressed customer reviews and how they can help sell products. Amazon relies on customer reviews to sell everything from nail clippers to high-end appliances. Without ratings and reviews, it... Read More »