Podcasts Tagged With: conversion
Consider Local Mobile Search
Local search is when somebody searching for an item is able to find it locally for same day deliv... 0 Comments | Read More »
Use More Than One Product Photo
Because consumers can’t actually touch the products you are selling in your online store, having ... 0 Comments | Read More »
Start With Good Photographs
You should always start with a quality product image. Find the right lighting, use a tripod, and ... 0 Comments | Read More »
Optimize Buttons
Small changes — like optimizing buttons — can add up to big conversion rate improvements. Many co... 0 Comments | Read More »
Tweak Your Default Sort Settings
The default sort preference for your landing pages can have a big impact on average order value a... 0 Comments | Read More »
Change Advertising Campaigns Fearlessly
If a campaign that had been performing well enters a slump, gather the information necessary to m... 0 Comments | Read More »
Set Pay-Per-Click Expectations
Pay-per-click ads need to set realistic expectations so that when a user clicks there are no surp... 0 Comments | Read More »
Join a Digital Catalog
Rather than printing a catalog, merchants can join a group catalog app — which includes products ... 0 Comments | Read More »
Set a Reasonable Expiration Date
Even though promotions should run for a limited period, it's best to give users a few days to see... 0 Comments | Read More »
Add Calls to Action to Your Tweets
Regardless of whether you offer products through an exclusive Twitter account, include calls to a... 0 Comments | Read More »
Emphasize Self-Service
Customers have become more savvy with using the Internet and they at times prefer self-service to... 0 Comments | Read More »
Solicit Feedback
A successful business follows a process of continuous improvement. You can have the best customer... 0 Comments | Read More »
Provide Easy Access to Contact Information
Most larger sites support multiple ways for consumers to contact customer service — like, phone, ... 0 Comments | Read More »
Entertainment Marketing
Entertainment marketing is a sub-genre of content marketing that is aimed at engaging potential c... 0 Comments | Read More »
Describe the Prize
Too many sites include an email newsletter form as an afterthought, doing nothing to promote it. ... 0 Comments | Read More »
Use High Quality Images
When you go shopping at an actual store, you may talk to someone about the product in person, but... 0 Comments | Read More »
Provide Product Comparisons
Product comparisons can improve a shopping experience — and increase sales. Consumers typically s... 0 Comments | Read More »
Responsive Web Design Benefits SEO
If you have separate sites for desktops, smartphones, and tablets, each has to be developed and m... 0 Comments | Read More »
Create a Clear Path to Sale
The goal for pay-per-click landing pages is to make the clearest path to the sale possible, provi... 1 Comments | Read More »
Market with Amateur Videos
In the past, if you wanted to make a video for your business, you had to spend tens of thousands ... 0 Comments | Read More »
