Using a process derived from the scientific method, ecommerce marketers may be able to make their ads and other promotions more effective, increasing return on advertising spend and encouraging growth.
The... Read More »
Practical Ecommerce periodically asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what 10 of them had to say for the October 2016... Read More »
Most ecommerce merchants understand the value of keeping a list of customers’ email addresses. By keeping such a list, merchants can send targeted, relevant offers to their clients, which can increase revenue and,... Read More »
Here is a list of some this year’s outstanding new books for entrepreneurs, written by an impressive group of professionals and mavericks. Learn how to focus, negotiate with anyone, tell... Read More »
When AmazonSupply became Amazon Business in April 2015, much more than a rebranding occurred. With AmazonSupply, the company was the only seller. But Amazon Business copied the very successful marketplace... Read More »
Here is a list of recent ecommerce-related product releases and updates for early October. There are updates on search, mobile payments, feedback, content management, and influencer tracking.
Got an ecommerce product... Read More »
Machine learning is a discipline aimed at having computers discover patterns or trends in some set of data without being explicitly programmed to recognize the pattern or trend.
A counter example... Read More »
September 29, 2016 • Phil Hinke
My recent series on working with credit card salespeople prompted good feedback and questions from readers. I addressed some of the questions in my August article.
For this article, I will... Read More »
I represent a number of sellers who utilize Amazon’s various services to increase their ecommerce sales. Though I often advise clients against relying on Amazon as their sole source of fulfillment or... Read More »
September 19, 2016 • Sig Ueland
It’s time to look at the new ecommerce books for fall 2016. There are titles on the entrepreneurial life, innovative financing, creative marketing, customer relationships, content marketing, mobile commerce, and... Read More »
September 15, 2016 • Sig Ueland
Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on shopping domains, digital coupons, graphics and ad... Read More »
Amazon’s 2016 second-quarter financial statements for the period ending June 30 showed robust growth, extending its profitability to a fifth straight quarter after years of spotty results.
Revenue was $30.4 billion compared... Read More »
Here is a list of ecommerce-related product releases and updates for late August — from companies that offer services to online merchants. There are updates on cross-platform selling, robotic fulfillment,... Read More »
If you research web accessibility, you’re likely to run into ARIA — Accessible Rich Internet Applications. Some will call it the solution to all web accessibility issues. Others will condemn... Read More »
Many readers gave good feedback on my recent 3-part series on partnering with credit card salespeople. I will be addressing this feedback in upcoming articles.
A few merchants sent me their provider’s email response after... Read More »
Practical Ecommerce periodically asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the August 2016... Read More »
Last week Walmart purchased online merchant Jet for $3 billion in cash plus up to $300 million in Walmart shares to Jet founders. While this is a lot of money,... Read More »
Here is a list of recent ecommerce-related product releases and updates for mid-August — from companies that offer services to online merchants. There are updates on social media stories and... Read More »
Sending folks useless or unwanted emails may seem intuitive. But if you really want to infuriate and violate, you’ll need a plan. And remember, only a tiny percentage of the... Read More »
Many ecommerce merchants offer a substantial number of SKUs through their stores. Inputting those SKUs into a database can be a time and labor intensive process. It can also be... Read More »
An economic and political crisis has hit Brazil during the last few years. Because of rising unemployment and high inflation, Brazilian consumer consumption has greatly decreased. According to Brazil’s National... Read More »
With a population of 8.2 million, Israel may not seem like a particularly lucrative ecommerce market. However because of unique domestic circumstances, Israel is an excellent candidate for cross border... Read More »
To be successful during the short, high pressure Christmas shopping season this year, ecommerce retailers should plan now to make certain they have the products shoppers want and that they... Read More »
The International Olympic Committee (IOC) and the United States Olympic Committee (USOC) are warning athletes and businesses not to use Olympic trademarks in content and social media marketing.
The Olympics are... Read More »
Here is a list of recent ecommerce-related product releases and updates for late July — from companies that offer services to online merchants. There are updates on live chat solutions,... Read More »
Here are our 10 most popular articles for July 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones.
Using Pokémon... Read More »
When soliciting and evaluating a request for proposal for a client’s credit card processing, I always let the client include any provider or salespeople she wants. Clients often want to... Read More »
Creating a website that’s fully accessible to disabled users is typically a collaborative effort. You can hire the best teams of designers and developers, but if you don’t provide content... Read More »
Sometimes B2B companies invest in a highly functional ecommerce site and fail to use good product data.
Shoppers don’t buy from websites if they don’t have the information they need to... Read More »
Knowing your competition can help your ecommerce business discover opportunities, avoid mistakes, and differentiate.
With this in mind, it can be a good idea to gather and analyze information about your... Read More »