Podcasts Tagged With: marketing
Join a Digital Catalog
Rather than printing a catalog, merchants can join a group catalog app — which includes products ... 0 Comments | Read More »
Set a Reasonable Expiration Date
Even though promotions should run for a limited period, it's best to give users a few days to see... 0 Comments | Read More »
Entertainment Marketing
Entertainment marketing is a sub-genre of content marketing that is aimed at engaging potential c... 0 Comments | Read More »
Describe the Prize
Too many sites include an email newsletter form as an afterthought, doing nothing to promote it. ... 0 Comments | Read More »
Market with Amateur Videos
In the past, if you wanted to make a video for your business, you had to spend tens of thousands ... 0 Comments | Read More »
Add Subscriptions Gently
Product and service subscriptions give ecommerce businesses a reliable flow of revenue, predictab... 0 Comments | Read More »
Utilize Social Buttons
Arming an ecommerce site with sharing buttons is like partially outsourcing social media and SEO ... 0 Comments | Read More »
Sell on eBay
Despite additional fees, millions of consumers will shop on eBay to redeem gift certificates and ... 1 Comments | Read More »
Subscriptions Bring Stable Income
Online retailers should seek to sell subscription services when and where it makes sense. The su... 0 Comments | Read More »
QR Code Campaigns
Quick Response (QR) codes continue to gain momentum in mobile commerce. As the holidays approach,... 0 Comments | Read More »
Post-purchase Emails
A good strategy to drive repeat purchases should be to look at post-purchase remarketing to recon... 0 Comments | Read More »
Cross-platform Marketing with SoLoMo
The term "SoLoMo" signifies combining social, local, and mobile marketing to connect with potenti... 1 Comments | Read More »
Dydacomp CEO on Multichannel Selling Strategies
The rush to sell products across multiple ecommerce channels is fine until a merchant starts to... 0 Comments | Read More »
Analyze Everything
Web analytics tools seek to monitor and report on the interaction between Internet users and spec... 0 Comments | Read More »
Scale Your Ambition
When selling through an online marketplace like Amazon, be aware of the tradeoffs you are making.... 0 Comments | Read More »
Mobile Promotions
One of the biggest benefits of mobile commerce is the ability to leverage the always-connected st... 0 Comments | Read More »
Deliver Consistent Messaging Across All Channels
It is no longer good enough to just provide a standalone online store, and then have it operate i... 0 Comments | Read More »
Emulate Zappos’ Satisfaction Policy
Zappos has a 100 percent satisfaction guaranteed return policy, and the company will never fuss a... 0 Comments | Read More »
Respond to All Customer Emails
Many large businesses do not reply to customer emails. This sort of response won't fly in a custo... 0 Comments | Read More »
State Tax Laws Are Changing
Many states require a nexus — or physical presence — in the state to compel a retailer to collect... 0 Comments | Read More »
