Articles Tagged With: pay per click advertising
Landing Pages: Five Pointers to Boost Conversions
Website traffic is up. Your pay-per-click (PPC) ads are receiving traffic, and you’re reaching yo... 3 Comments | Read More »
Pay-Per-Click Tools Improve Productivity
Daily pay-per-click management routine is not a lot of fun. Thankfully, there are a few tools out... 3 Comments | Read More »
Quick Keyword Research Tools
At the core of many search engine optimization campaigns is keyword research. In order to target ... 8 Comments | Read More »
Shopping Search Engines: Six To Consider
If you consider yourself an online retailer, you most likely are familiar with the major pay-per-... 14 Comments | Read More »
Pay-per-click Ads Impact Google Checkout and PayPal
If you're running an ecommerce store, you've probably heard of PayPal and Google Checkout. The fo... 13 Comments | Read More »
Advertising On The Google Content Network
The most common mistake Google AdWords advertisers make is assuming that Google’s search network ... 13 Comments | Read More »
Google Is Keeping Score Of Your Keywords
It's one of the topics that floats to the top in the search marketing world and generates intense... 0 Comments | Read More »
Outsourcing Pay-per-click
Pay-per-click (PPC) advertising is a long-term, time-consuming endeavor. Business owners that are... 3 Comments | Read More »
Local and Geo-target Searches: How Well Do They Work?
Refining your pay-per-click (PPC) advertising strategies to include geotargeted searches can help... 1 Comments | Read More »
A Closer Look at Microsoft adCenter
Microsoft adCenter was officially launched in May 2006 after a nine-month beta period in the U.S.... 1 Comments | Read More »
PPC Expense: What Is A Customer Worth?
When determining how much to spend on a pay-per-click campaign, an etailer should first calculate... 0 Comments | Read More »
Q&A: Outlook for Search Advertising Prices
Will ecommerce firms pay more or less for paid search ads in the near future? Google’s net profi... 0 Comments | Read More »
Pay-Per-Click Advertising: Evaluating Options
Practical eCommerce recently conducted a pay-per-click advertising test with four search engines ... 1 Comments | Read More »
Tips & Tricks for Discovering Lowcost Keywords
Keywords are considered the lifeline of any successful pay per click campaign. If you select the ... 2 Comments | Read More »
Grow Profits by Split-Testing Ads
Successful business owners and marketing professionals know that great results from advertising a... 1 Comments | Read More »
2nd Tier Search Engines - Are They Worth It?
As far as most advertisers are concerned, there are only two pay-per-click search engines that de... 0 Comments | Read More »
