Articles Tagged With: pay per click
Paid Search: Can Anyone Challenge Google?
We can end the suspense right now. It's not likely that any other company is going to be a real c... 0 Comments | Read More »
5 Tips for Increasing Pay-Per-Click Conversion Rates
Google’s Farmer/Panda update serves as a reminder to online merchants that their non-paid search ... 2 Comments | Read More »
Using Pay-Per-Click Advertising to Sell High-Ticket Items
Online retailers often overlook the potential of pay-per-click advertising to drive sales of expe... 0 Comments | Read More »
7 Pay-Per-Click Advertising Mistakes to Avoid in 2011
2010 was a big year for pay-per-click marketing. Google made significant changes to AdWords, and ... 1 Comments | Read More »
10 Resolutions for Your Pay-Per-Click Account
With a new year come new opportunities. It is also a good time to start looking forward to making... 0 Comments | Read More »
Microsoft adCenter: An Initial Reaction
In late October, Microsoft’s Bing began powering all of the natural and paid search results in Ya... 0 Comments | Read More »
Pay-Per-Click Advertising: 12 Tips to Boost Holiday Performance
A well optimized pay-per-click advertising campaign can lead to gigantic increases in both revenu... 1 Comments | Read More »
Google Instant and Pay-per-click Advertising
Many online retailers take the "ready, fire, aim" approach when structuring their PPC (pay-per-cl... 0 Comments | Read More »
Pay-Per-Click Advertising: Six Metrics that Drive Performance
Editor's Note: We welcome Scott Smigler as our new pay-per-click advertising contributor. Smigler... 1 Comments | Read More »
Transitioning from Pay-Per-Click to Organic Search
If you are spending too much money for pay-per-click (PPC) advertising, then you likely have cons... 2 Comments | Read More »
The PEC Review: Facebook Pay-Per-Click Ads
There may be a positive relationship between ecommerce spending and social network participation.... 10 Comments | Read More »
Pay-per-click Report Card: BraDiva.com Managing Small Ad Budget
BraDiva.com is a small ecommerce company run by two entrepreneurs who enjoy sports. The company'... 0 Comments | Read More »
Search Engine Rankings: Google Continues Dominance
Google continued to dominate the U.S. search market in September, according to comScore, the Inte... 0 Comments | Read More »
Ten Pay-per-click Questions An Owner Should Ask
If you own or manage an ecommerce business, you may not directly execute your pay-per-click adver... 2 Comments | Read More »
Pay-per-click Report Card: BuyAndWalk.com Has Opportunity for Growth
BuyAndWalk.com sells footwear for men, women and children. The owner contacted Practical eCommerc... 0 Comments | Read More »
Pay-per-click Advertising: Top 6 Rookie Mistakes
Here is a quick list of the top 6 pay-per-click advertising mistakes that I’ve seen. I suggest th... 2 Comments | Read More »
The PeC Review: Google's Search-Based Keyword Tool Lets You See What Spiders See
Google’s Search-Based Keyword Tool can help ecommerce merchants find pertinent keywords specific ... 0 Comments | Read More »
Pay-per-click Advertising: Yahoo! Targeting Gets More Focused
Companies are frequently looking for ways to position their products in front of consumers that w... 0 Comments | Read More »
Pay-Per-Click Advertising: Bid Management Strategies
In a pay-per-click world where your Quality Score seems to be controlling the performance of your... 1 Comments | Read More »
PPC Report Card: ACORN Sales Company
ACORN Sales Company, Inc. requested that Practical eCommerce review its pay-per-click advertising... 0 Comments | Read More »
