RSS

Articles Tagged With: pay-per-click

Using Pay-Per-Click Advertising to Sell High-Ticket Items

Using Pay-Per-Click Advertising to Sell High-Ticket Items

Online retailers often overlook the potential of pay-per-click advertising to drive sales of expe... 0 Comments | Read More »

7 Pay-Per-Click Advertising Mistakes to Avoid in 2011

7 Pay-Per-Click Advertising Mistakes to Avoid in 2011

2010 was a big year for pay-per-click marketing. Google made significant changes to AdWords, and ... 1 Comments | Read More »

Microsoft adCenter: An Initial Reaction

Microsoft adCenter: An Initial Reaction

In late October, Microsoft’s Bing began powering all of the natural and paid search results in Ya... 0 Comments | Read More »

Pay-Per-Click Advertising: 12 Tips to Boost Holiday Performance

Pay-Per-Click Advertising: 12 Tips to Boost Holiday Performance

A well optimized pay-per-click advertising campaign can lead to gigantic increases in both revenu... 1 Comments | Read More »

Google's AdWords Tool Helps with Both Pay-per-click and SEO

Google's AdWords Tool Helps with Both Pay-per-click and SEO

Keyword research is one of the pillars of both natural and paid search campaigns. By following th... 0 Comments | Read More »

Pay-per-click Advertising: Five New Year's Resolutions

Pay-per-click Advertising: Five New Year's Resolutions

The beginning of a new year is good time to review your pay-per-click advertising campaigns and i... 3 Comments | Read More »

Microsoft Upgrades AdCenter; Eyes Further Growth of Bing

Microsoft Upgrades AdCenter; Eyes Further Growth of Bing

Microsoft has upgraded adCenter with new features aimed at improving your Bing advertising campai... 0 Comments | Read More »

Integrating Yahoo! Search and Microsoft Bing with Google Analytics

Integrating Yahoo! Search and Microsoft Bing with Google Analytics

Many ecommerce merchants use Google Analytics to track their pay-per-click advertising campaigns.... 4 Comments | Read More »

New Google AdSense Network Partners Could Make Top Sites More Expensive

New Google AdSense Network Partners Could Make Top Sites More Expensive

Google AdSense network partners can now bid on display advertising positions at top AdSense publi... 0 Comments | Read More »

Survey Results: Online Merchants Likely to Use Bing Pay-per-click Advertising

Survey Results: Online Merchants Likely to Use Bing Pay-per-click Advertising

Two thirds of respondents to a June 2009 Practical eCommerce survey said they were either using o... 0 Comments | Read More »

The Landing Page as a Multipurpose Tool

The Landing Page as a Multipurpose Tool

Landing pages are always worth a review because their use is often misunderstood. A landing page ... 1 Comments | Read More »

Microsoft's Bing to Win Market Share?

Microsoft's Bing to Win Market Share?

Microsoft recently rolled out a new search engine called Bing. This launch appears to be another... 3 Comments | Read More »

Help

Featured Tags | All A-Z

Sign-up to receive EcommerceNotes, our acclaimed email newsletter.

View A Sample | Privacy

 

Inside Practical eCommerce