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Interviews & Profiles


A Social Media Symphony

A Social Media SymphonyHow often do you find a classical musician who is not only a virtuoso on his or her appointed instrument, but who demonstrates Internet marketing virtuosity as well? Allow me to introduce you to...

Interview: Authorize.Net President On Fraud Prevention

Interview: Authorize.Net President On Fraud PreventionAuthorize.Net, a CyberSource Solution, is a leading payment gateway company with many years experience in combating credit card fraud. We asked Roy Banks, President of Authorize.Net, about common...

Lessons Learned: Wetsuitwearhouse.com's Moleskie

Lessons Learned: Wetsuitwearhouse.com's Moleskie"Lessons Learned" is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we've asked Chris Moleskie, owner and president of...

Quick Query: PayPal Exec On Payment Disputes

Quick Query: PayPal Exec On Payment DisputesMany ecommerce merchants allow customers to pay for their products using PayPal, the popular payment service that's owned by eBay. But some of these merchants say PayPal unfairly sides with customers...

Field Test: Fraud Prevention, Part 3 of 3

Field Test: Fraud Prevention, Part 3 of 3In Field Test, Practical eCommerce gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is fraud prevention. The...

Interview: Ex-hacker Mitnick On Avoiding Fraudsters

Interview: Ex-hacker Mitnick On Avoiding FraudstersYou know that hidden bomb shtick in the movies? There's a bomb that's going to go off and kill a gazillion people. First, the good guys have to find it. Then they have to figure how to get into to...

Bloglist: Eric Leuenberger

Bloglist: Eric Leuenberger Name: Eric Leuenberger, Owner Company: Enhanced Concepts, Inc. In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Eric Leuenberger,...

Field Test: Fraud Prevention, Part 2 of 3

Field Test: Fraud Prevention, Part 2 of 3In Field Test, Practical eCommerce gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is fraud prevention. The...

Field Test: Fraud Prevention, Part 1 of 3

Field Test: Fraud Prevention, Part 1 of 3In Field Test, Practical eCommerce gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is fraud prevention. The...

High Performer: Garyweeks.com, Handcrafted Furniture and Impressive Guarantee

High Performer: Garyweeks.com, Handcrafted Furniture and Impressive GuaranteeThirty miles southwest of Austin along the Blanco River is Wimberley, Texas. Population 3,797. Among those who call Wimberley home is one Gary Weeks. And if you make your way to West Spoke Hill...

Visual Bookshelf Taps Into Social Networking

Visual Bookshelf Taps Into Social Networking For those who are regular visitors to Facebook, you may have come across an application called Visual Bookshelf. It allows Facebook users to show on their pages the books they are reading or have...

Field Test: Social Networking, Part 3 of 3

Field Test: Social Networking, Part 3 of 3In Field Test, Practical eCommerce has gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is social networking. The...

High Performer: Powerbookmedic.com Parts and Repairs For Mac Laptops

High Performer: Powerbookmedic.com Parts and Repairs For Mac LaptopsIf you have laptop, and it’s a Mac, you may feel like Apple is the only place to turn for parts and repairs. But since 2002, Powerbookmedic.com has been offering an alternative. The site...

Field Test: Social Networking, Part 2 of 3

Field Test: Social Networking, Part 2 of 3In Field Test, Practical eCommerce has gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is social networking. The...

High Performer: Pasty.com Sells Meal In A Crust

High Performer: Pasty.com Sells Meal In A Crust On Michigan’s Keweenaw Peninsula are two old copper mining communities — Kearsarge and Calumet. Calumet is home to Pasty Central, which operates a pasty kitchen in Kearsarge, the Pasty Central...

Bikewagon.com: From Classifieds To eBay To Its Own Website

Bikewagon.com: From Classifieds To eBay To Its Own WebsiteDale Majors is passionate about cycling. So much so that in 1999, at age 16, he decided to take a chance with selling bicycle gear online. His original goal was simple: He was looking to upgrade his...

Quick Query: Debbie Levitt, CEO of As Was

Quick Query: Debbie Levitt, CEO of As WasDebbie Levitt is the CEO of eBay’s first Certified Service Provider, As Was (Aswas.com), which offers services for online sellers including branding, design, and personalized sales and marketing...

eCreamery.com: Ice Cream Made To Order

eCreamery.com: Ice Cream Made To OrderIn Omaha, Neb. is a historic neighborhood called Dundee. If it sounds vaguely familiar it may be because it is home to Warren Buffet, the second richest man in the world. It is also home to a unique...

Quick Query: Wholesale Index's Justin Prescott

Quick Query: Wholesale Index's  Justin Prescott

Justin Prescott is the marketing manager for JP Communications, Inc, an Internet marketing and advertising company that publishes vertical search engines and directories, and it recently...

Online Merchant Caters To Serious Musicians

Online Merchant Caters To Serious MusiciansAndy Rothstein has been playing electric guitars for more than 30 years. However, he had a problem that lead to an idea. The problem was that guitars did not sound as well as they should. The idea...

Booklist: Brulant CEO Len Pagon

Booklist: Brulant CEO Len PagonIn Booklist, we ask ecommerce professionals to name some of their favorite books. For this list, we asked Len Pagon, CEO and president of Brulant, a company that combines technology, interactive...

Quick Query: Miva Merchant EVP Rick Wilson

Quick Query: Miva Merchant EVP Rick WilsonMiva Merchant is a pioneering shopping cart. First launched in 1995, it rose, and then fell, with the dot-com boom and bust. Findwhat.com, a publicly traded company, purchased Miva Merchant in 2004....

Booklist: Juice Media CEO Rick Enrico

Booklist: Juice Media CEO Rick EnricoIn Booklist, we ask ecommerce professionals to name a few of their favorite books. For this list, we asked Rick Enrico, President and CEO of Juice Media Worldwide, a media and marketing technology...

Quick Query: Certona CEO Meyar Sheik

Quick Query: Certona CEO Meyar SheikCertona Corporation helps ecommerce merchants deliver product recommendations and customized content to their visitors. The technology, called Resonance, automates visitor traffic patterns, among...

Booklist: Mercado CEO Corey Leibow

Booklist: Mercado CEO Corey LeibowIn Booklist, we ask ecommerce professionals to name books they are currently reading. For this list, we asked Corey Leibow, CEO and President of Mercado, an ecommerce search and merchandising...

Ten More (Great) Ecommerce Ideas

Ten More (Great) Ecommerce IdeasPractical eCommerce recently asked 50 industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say. BRYAN EISENBERG...

Bloglist: Roy Rubin

Bloglist: Roy RubinName: Roy Rubin, President Company: Varien Blog: Varien.com/blog In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Roy Rubin,...

Bloglist: Michelle Greer

Bloglist: Michelle GreerName: Michelle Greer, Marketing Specialist Company: Volusion, Inc. Blog: Onlinebusiness.volusion.com In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this...

More Great Ecommerce Ideas

More Great Ecommerce IdeasPractical eCommerce recently asked 50 industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten more of them had to say. SUSAN...

Great Ecommerce Ideas

Great Ecommerce IdeasPractical eCommerce recently asked 50 industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say. AL PASCALE DIRECTOR...

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