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Marketing & Revenue Growth

Job Description: 'Startup Ecommerce Founder'

Job Description: 'Startup Ecommerce Founder'

I’ve been browsing the job listings for ecommerce positions at large retailers. They can afford to hire expertise in marketing,... 3 Comments | Read More »

Good, Bad Email Design for Ecommerce Merchants

Good, Bad Email Design for Ecommerce Merchants

Email design has changed over the years. It has evolved from basic text, to beautiful design with great images, to hybrids that... 1 Comment | Read More »

Cross-border Ecommerce Can Reduce Closeouts, Clearance

Cross-border Ecommerce Can Reduce Closeouts, Clearance

Seasonal or discontinued products sitting in inventory limit cash flow and may make it more difficult for merchants to invest i... 1 Comment | Read More »

Getting Started with International Sales

Getting Started with International Sales

"Getting Started with International Sales" is a free, 60-minute webinar. The presenters are Armando Roggio, Practical eCommerc... Read More »

Ecommerce Trends Point to Bright Future

Ecommerce Trends Point to Bright Future

Over the past five years, ecommerce has grown at a pace at least twice as fast as total retail sales and that trend will contin... 0 Comments | Read More »

3 Google Product Feed Mistakes

3 Google Product Feed Mistakes

Google Shopping has provided a good return on investment for many merchants. To achieve even better performance and higher sal... 0 Comments | Read More »

Managing the Google Affiliate Network Closure

Managing the Google Affiliate Network Closure

The most significant development in the affiliate industry recently is Google’s announcement that it will be shutting down its ... 0 Comments | Read More »

April 2013 Top 10: Our Most Popular Posts

April 2013 Top 10: Our Most Popular Posts

Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here ... 0 Comments | Read More »

Marketplaces: How to Sell More in 2013

Marketplaces: How to Sell More in 2013

Online marketplaces like Etsy, eBay, and Amazon offer retailers profitable, high-volume sales channels that can significantly i... 0 Comments | Read More »

'Integrated Marketing' Latest Buzzword, Critical Ecommerce Activity

'Integrated Marketing' Latest Buzzword, Critical Ecommerce Activity

Seemingly, when I become comfortable with a widely used technology term, someone creates another version. That's frustrating. B... 2 Comments | Read More »

Applying Data to Improve your Email Communications

Applying Data to Improve your Email Communications

With so much information available about your customers and prospects, how do you apply that information to your email communic... 0 Comments | Read More »

12 How-to and DIY Video Sites

12 How-to and DIY Video Sites

Adding videos to your website can be a terrific way to inform consumers on your product expertise, add value to their shopping ... 2 Comments | Read More »

The Importance of Ecommerce Strategy

The Importance of Ecommerce Strategy

One thing I learned running my ecommerce jewelry business for 10 years was that I was never done. There was seemingly always so... 0 Comments | Read More »

4 Key Ecommerce Metrics that Determine Success

4 Key Ecommerce Metrics that Determine Success

There are four key ecommerce metrics that determine success. They are: Understanding lifetime value of a customer; Monitoring... 3 Comments | Read More »

How to Start Selling on the Amazon Marketplace

How to Start Selling on the Amazon Marketplace

Amazon allows other retailers to sell products on its marketplace, where millions of interested shoppers visit daily. This crea... 0 Comments | Read More »

Google Shopping Feed: 3 Things You Should Be Doing

Google Shopping Feed: 3 Things You Should Be Doing

Editor's Note: We welcome Mary Weinstein as our newest contributor. She will address selling on comparison-shopping engines, m... 4 Comments | Read More »

Ecommerce Priorities Depend on Lifecycle

Ecommerce Priorities Depend on Lifecycle

Knowing your business's lifecycle is important. Before you invest in a new ecommerce platform, or make decisions based on the l... 1 Comment | Read More »

SWOT Analysis for Ecommerce Companies

SWOT Analysis for Ecommerce Companies

How to conduct a SWOT analysis — strengths, weaknesses, opportunities, threats — is something many MBA students learn. Unfortun... 1 Comment | Read More »

PPC Advertising: 5 Daily Activities to Grow Profits

PPC Advertising: 5 Daily Activities to Grow Profits

My company recently surveyed 100 small and mid-sized online retailers that do not outsource the management of their Google AdWo... 1 Comment | Read More »

2 Affiliate Promotion Case Studies

2 Affiliate Promotion Case Studies

Affiliate-marketing managers frequently offer bonus incentives to drive sales or increase traffic. My firm recently tested two ... 2 Comments | Read More »

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