Getting Started with International Sales
"Getting Started with International Sales" is a free, 60-minute webinar. The presenters are Armando Roggio, Practical eCommerc... Read More »
Marketing & Revenue Growth
Job Description: 'Startup Ecommerce Founder'
I’ve been browsing the job listings for ecommerce positions at large retailers. They can afford to hire expertise in marketing,... 3 Comments | Read More »
Good, Bad Email Design for Ecommerce Merchants
Email design has changed over the years. It has evolved from basic text, to beautiful design with great images, to hybrids that... 1 Comment | Read More »
Cross-border Ecommerce Can Reduce Closeouts, Clearance
Seasonal or discontinued products sitting in inventory limit cash flow and may make it more difficult for merchants to invest i... 1 Comment | Read More »
Ecommerce Trends Point to Bright Future
Over the past five years, ecommerce has grown at a pace at least twice as fast as total retail sales and that trend will contin... 0 Comments | Read More »
3 Google Product Feed Mistakes
Google Shopping has provided a good return on investment for many merchants. To achieve even better performance and higher sal... 0 Comments | Read More »
Managing the Google Affiliate Network Closure
The most significant development in the affiliate industry recently is Google’s announcement that it will be shutting down its ... 0 Comments | Read More »
April 2013 Top 10: Our Most Popular Posts
Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here ... 0 Comments | Read More »
Marketplaces: How to Sell More in 2013
Online marketplaces like Etsy, eBay, and Amazon offer retailers profitable, high-volume sales channels that can significantly i... 0 Comments | Read More »
'Integrated Marketing' Latest Buzzword, Critical Ecommerce Activity
Seemingly, when I become comfortable with a widely used technology term, someone creates another version. That's frustrating. B... 2 Comments | Read More »
Applying Data to Improve your Email Communications
With so much information available about your customers and prospects, how do you apply that information to your email communic... 0 Comments | Read More »
12 How-to and DIY Video Sites
Adding videos to your website can be a terrific way to inform consumers on your product expertise, add value to their shopping ... 2 Comments | Read More »
The Importance of Ecommerce Strategy
One thing I learned running my ecommerce jewelry business for 10 years was that I was never done. There was seemingly always so... 0 Comments | Read More »
4 Key Ecommerce Metrics that Determine Success
There are four key ecommerce metrics that determine success. They are: Understanding lifetime value of a customer; Monitoring... 3 Comments | Read More »
How to Start Selling on the Amazon Marketplace
Amazon allows other retailers to sell products on its marketplace, where millions of interested shoppers visit daily. This crea... 0 Comments | Read More »
Google Shopping Feed: 3 Things You Should Be Doing
Editor's Note: We welcome Mary Weinstein as our newest contributor. She will address selling on comparison-shopping engines, m... 4 Comments | Read More »
Ecommerce Priorities Depend on Lifecycle
Knowing your business's lifecycle is important. Before you invest in a new ecommerce platform, or make decisions based on the l... 1 Comment | Read More »
SWOT Analysis for Ecommerce Companies
How to conduct a SWOT analysis — strengths, weaknesses, opportunities, threats — is something many MBA students learn. Unfortun... 1 Comment | Read More »
PPC Advertising: 5 Daily Activities to Grow Profits
My company recently surveyed 100 small and mid-sized online retailers that do not outsource the management of their Google AdWo... 1 Comment | Read More »
2 Affiliate Promotion Case Studies
Affiliate-marketing managers frequently offer bonus incentives to drive sales or increase traffic. My firm recently tested two ... 2 Comments | Read More »
