Marketing & Revenue Growth Articles
6 Quick Tips to Capture Those Holiday Sales Now
Holiday shopping is well underway this year, which means many consumers have already begun looking for those special gifts. A... 0 Comments | Read More »
Great Ideas for The Holidays: Part 1
For many merchants, the holiday season is the largest sales period of the year. In this “Great Ideas for the Holidays” series, ... 0 Comments | Read More »
Sharable Coupons Can Boost Sales
What our friends and relations think matters to us. I care about what my wife thinks of my new shirt, and when I got a 12-inch... 0 Comments | Read More »
Video Boosts Online Sales, Merchants Confirm
With the holidays ahead, and a new inflatable fruit cake product selling only sparsely, Seattle toy store Archie McPhee this ... 4 Comments | Read More »
Survey: Female Shoppers are Influenced by Their Friends
Personal recommendations and coupons or flyers passed on by friends are key factors in how female shoppers select products, acc... 0 Comments | Read More »
Secure Checkout Most Important in Attracting New Customers
A newly released consumer survey from Harris Interactive, a research firm, and Volusion, a hosted shopping cart company, sugges... 1 Comment | Read More »
Direct Traffic is Better Than Google Traffic
Not all web traffic is equal and understanding the value of direct traffic can help online retailers hone their marketing. “Di... 4 Comments | Read More »
Online Retailers Want More Web Traffic
Preliminary results from a new Practical eCommerce survey showed that at least 63 percent of respondents thought traffic genera... 2 Comments | Read More »
Interactive Chat Improves Sales, Customer Service
Memorysuppliers.com offers more than just electronic-device memory cards. It also offers one-to-one, 24-hour-a-day chat. Wit... 1 Comment | Read More »
Online Reputation Management: Get Pro-Active
A wise entrepreneur once said that “you can’t build a reputation on what you’re going to do.” While computers weren’t around wh... 2 Comments | Read More »
Use Comparison Shopping Sites To Boost Leads
Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those m... 6 Comments | Read More »
Trigger-Based Email Marketing Improves Sales and Customer Experience
Trigger marketing is the next step for the critical ecommerce function of automated email communications. While traditional aut... 2 Comments | Read More »
Video Boosts Sales for Online Retailers
At brick-and-mortar retailers, shoppers can stroll the isles, handle items, speak to clerks, and receive well placed merchandis... 8 Comments | Read More »
Seven Tactics to Boost Online Banner-ad Response Rates
Ecommerce has been the great equalizer for retailers—a small book store in Iowa can oftentimes compete with Barnes & Noble,... 0 Comments | Read More »
Christmas Is Coming: Six Quick Online Marketing Tips
Christmas is coming. And now is the time for you to take a hard look at your current search engine marketing campaigns. With bi... 4 Comments | Read More »
Landing Pages: Five Pointers to Boost Conversions
Website traffic is up. Your pay-per-click (PPC) ads are receiving traffic, and you’re reaching your monthly budget. Sounds like... 3 Comments | Read More »
Social Media Marketing
Something my employer at Bizzuka said recently sparked my thinking. "What you're doing (in terms of marketing) will not just h... 1 Comment | Read More »
Employing Social Media
This job posting arrived in my email inbox yesterday: “Responsibilities: Create and maintain MySpace, Live Spaces, Facebook, B... 2 Comments | Read More »
Offer Multiple Currencies To Facilitate International Sales
To cater to an international clientele, multi-currency processing is the way to go. “In addition to Internet usage growing mu... 0 Comments | Read More »
Decline In Dollar Creates Opportunities For U.S. Merchants
With the U.S. dollar’s decline, buying American-based products online just got a lot cheaper for the rest of the world’s slew o... 5 Comments | Read More »
