Google Shopping: Optimizing for Maximum Profits
"Google Shopping: Optimizing for Maximum Profits" is a free, 30-minute webinar. The presenters are Dale Traxler and Scott Smig... Read More »
Marketing & Revenue Growth
10 Ways to Compete Against Large Ecommerce Companies
When I owned a small ecommerce business, I sometimes felt unable to compete against larger companies. Ad budgets were tight; wo... 5 Comments | Read More »
Ask an Expert: Necessary to Pay Sales Commissions for Online Orders?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 0 Comments | Read More »
5 Key Day-to-day Ecommerce Functions
As ecommerce owners, we frequently look for something new to help our businesses grow. This could be a magical analytical tool... 4 Comments | Read More »
5 Tips for Increasing Amazon Sales by 50 Percent
The Amazon marketplace gives online retailers big and small the opportunity to sell to millions of potential customers, signifi... 11 Comments | Read More »
5 Tests to Improve your Email Marketing
For email marketers, there are several key tests that will improve a campaign, and an ongoing program. Here are five basic test... 3 Comments | Read More »
Google's 'Merchant Quality Score' Could Make Marketplaces More Attractive
A possible change to the way Google ranks merchants on its results pages might make multi-channel selling on marketplaces or co... 3 Comments | Read More »
For Ecommerce Branding, Use Videos
In today’s social climate, it is more important than ever to create a recognizable brand for your store. Vital to that effort i... 6 Comments | Read More »
How to Earn Loyal, Repeat Ecommerce Customers
Loyal, repeat shoppers convert easily, spend more, cost less to service, and help spread the word about good online shopping ex... 3 Comments | Read More »
How to Research your Ecommerce Competitors
Many ecommerce business owners have told me that they pay little attention to their competitors. Most said that they did not ha... 5 Comments | Read More »
Surviving Google AdWords’ New Enhanced Campaigns
In "Cheaper Clicks from AdWords Coming?," my article from Feb. 2012, I questioned whether the then unprecedented decline in cos... 1 Comment | Read More »
Feb. 2013 Top 10: Our Most Popular Posts
Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here ... 0 Comments | Read More »
4 Good Reasons to Sell Online
Ecommerce sales are growing. Online sales topped $1 trillion worldwide for the first time last year and there are good reasons ... 4 Comments | Read More »
Email Marketing: 5 Ways to Generate Immediate Sales
Email serves many functions for ecommerce businesses. It's a method of sending order confirmations and shipping notifications. ... 4 Comments | Read More »
Internet Sales Tax: States Take the Lead
The days of sales-tax-free online purchasing are coming to an end for many consumers. 2012 was a year of inaction on the federa... 3 Comments | Read More »
Avoidable Ecommerce Mistakes: Lessons from 2012 Holiday Season
"Avoidable Ecommerce Mistakes: Lessons from 2012 Holiday Season" is a free, 30-minute webinar. The presenter is Dale Traxler, ... Read More »
Making Emails Responsive to Tablets, Smartphones
In "Optimizing Ecommerce for Tablets and Smartphones," my article last month, I addressed responsive design, the practice of co... 0 Comments | Read More »
The 5 C's of Integrated Marketing
The idea of integrated marketing is to make sure that the internal and external messaging of a company is consistent across all... 1 Comment | Read More »
Using Sales Data to Automate Email Marketing
Customers are the bloodline of any business. For ecommerce businesses, it’s particularly important to focus on creating recurri... 2 Comments | Read More »
Affiliate Marketing: Beyond Banner Ads to Drive Traffic
Affiliate marketing extends beyond a standard banner ad. While you should offer your affiliates a solid creative inventory — f... 0 Comments | Read More »
