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Pay-per-click Advertising: The Top 100 Keyword Phrases

Pay-per-click Advertising: The Top 100 Keyword Phrases

Last time I checked, Spyfu.com is reporting that someone is bidding $51.66 per click for phrase “conference calling companies.... 2 Comments | Read More »

Social Media Wheels Keep On Turning‚ And Fast!

Social Media Wheels Keep On Turning‚ And Fast!

My social media journey started with blogs, then LinkedIn, MySpace, YouTube, Facebook, a few other social networks, social shar... 6 Comments | Read More »

Lessons Learned: Practicalsports.com Owner Byron Tabor

Lessons Learned: Practicalsports.com Owner Byron Tabor

“Lessons Learned” is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For... 2 Comments | Read More »

Improving Your Yahoo! Quality Index Score

Improving Your Yahoo! Quality Index Score

Most pay-per-click advertisers are familiar by now with concept of the PPC Quality Score. Advertisers running on the major sear... 0 Comments | Read More »

Facebook Widgets: Consider Sproutbuilder.com

Facebook Widgets: Consider Sproutbuilder.com

Last year I wrote about the potential of applications – or widgets – on the Facebook platform. At the time Facebook was one of ... 17 Comments | Read More »

Pay-Per-Click Bid Management Strategies

Pay-Per-Click Bid Management Strategies

My philosophy on pay-per-click bid management has always been to manage each keyword’s performance in each engine individually.... 3 Comments | Read More »

Local Search Pays Off, Naturally

Local Search Pays Off, Naturally

When your customers are right around the corner, you don’t need your pay-per-click ads seen half-way around the world. For exam... 5 Comments | Read More »

Niche Marketplace Sites Are Worth Considering

Niche Marketplace Sites Are Worth Considering

Ecommerce merchants looking for additional sales channels might want to consider niche auction and marketplace sites. There ar... 0 Comments | Read More »

Paid Search With Online Yellow Pages

Paid Search With Online Yellow Pages

You are probably familiar with Google AdWords, Yahoo! Search Marketing, and MSN AdCenter, the three largest paid search adverti... 4 Comments | Read More »

PPC Report Card: Learningbreakthrough.com

PPC Report Card: Learningbreakthrough.com

Learning Breakthrough Program is a specialized exercise routine that improves cognitive functions for those diagnosed with deve... 0 Comments | Read More »

Social Media Made Simple

Social Media Made Simple

Social media sites like Facebook, MySpace, YouTube, Flickr and blogs consistently rank high in search results. This means you h... 4 Comments | Read More »

Blogs and Email: A One-Two Marketing Punch

Blogs and Email: A One-Two Marketing Punch

I have long been an advocate of using blogs and email as complementary online marketing strategies. Blogs serve a customer acqu... 6 Comments | Read More »

Gift Certificates Create Automatic New Customers

Gift Certificates Create Automatic New Customers

Electronic gift certificates can be a great way to acquire new customers. When an existing customer buys one for a friend, the ... 3 Comments | Read More »

Social Commerce For Social Media

Social Commerce For Social Media

As social media expands, developers are finding ways to monetize it, making it useful for ecommerce. This is done with applicat... 4 Comments | Read More »

Shopping Search Engines: Six To Consider

Shopping Search Engines: Six To Consider

If you consider yourself an online retailer, you most likely are familiar with the major pay-per-click (PPC) search-advertising... 14 Comments | Read More »

Online Reputation Management

Online Reputation Management

Like it or not, people are talking about you online. They're talking about your brand, your products, industry and competition.... 4 Comments | Read More »

Email Marketing: Avoid This

Email Marketing: Avoid This "Deadly" Mistake

Over the years, I've seen many ecommerce store owners make one simple but deadly mistake when they get started with email marke... 7 Comments | Read More »

Alternative Pay-per-click Advertising

Alternative Pay-per-click Advertising

When should you consider advertising your products on sites other than on Google, Yahoo! and MSN? By properly identifying and e... 5 Comments | Read More »

Promotional Offers Can Create Prospects

Promotional Offers Can Create Prospects

For ecommerce websites, a sale is a desired outcome. However, in some cases, building a mailing list of interested prospects c... 1 Comment | Read More »

Pay-per-click Ads Impact Google Checkout and PayPal

Pay-per-click Ads Impact Google Checkout and PayPal

If you're running an ecommerce store, you've probably heard of PayPal and Google Checkout. The following is a quick rundown of ... 13 Comments | Read More »

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