Marketing & Revenue Growth Articles
Pay-per-click Advertising: The Top 100 Keyword Phrases
Last time I checked, Spyfu.com is reporting that someone is bidding $51.66 per click for phrase “conference calling companies.... 2 Comments | Read More »
Social Media Wheels Keep On Turning‚ And Fast!
My social media journey started with blogs, then LinkedIn, MySpace, YouTube, Facebook, a few other social networks, social shar... 6 Comments | Read More »
Lessons Learned: Practicalsports.com Owner Byron Tabor
“Lessons Learned” is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For... 2 Comments | Read More »
Improving Your Yahoo! Quality Index Score
Most pay-per-click advertisers are familiar by now with concept of the PPC Quality Score. Advertisers running on the major sear... 0 Comments | Read More »
Facebook Widgets: Consider Sproutbuilder.com
Last year I wrote about the potential of applications – or widgets – on the Facebook platform. At the time Facebook was one of ... 17 Comments | Read More »
Pay-Per-Click Bid Management Strategies
My philosophy on pay-per-click bid management has always been to manage each keyword’s performance in each engine individually.... 3 Comments | Read More »
Local Search Pays Off, Naturally
When your customers are right around the corner, you don’t need your pay-per-click ads seen half-way around the world. For exam... 5 Comments | Read More »
Niche Marketplace Sites Are Worth Considering
Ecommerce merchants looking for additional sales channels might want to consider niche auction and marketplace sites. There ar... 0 Comments | Read More »
Paid Search With Online Yellow Pages
You are probably familiar with Google AdWords, Yahoo! Search Marketing, and MSN AdCenter, the three largest paid search adverti... 4 Comments | Read More »
PPC Report Card: Learningbreakthrough.com
Learning Breakthrough Program is a specialized exercise routine that improves cognitive functions for those diagnosed with deve... 0 Comments | Read More »
Social Media Made Simple
Social media sites like Facebook, MySpace, YouTube, Flickr and blogs consistently rank high in search results. This means you h... 4 Comments | Read More »
Blogs and Email: A One-Two Marketing Punch
I have long been an advocate of using blogs and email as complementary online marketing strategies. Blogs serve a customer acqu... 6 Comments | Read More »
Gift Certificates Create Automatic New Customers
Electronic gift certificates can be a great way to acquire new customers. When an existing customer buys one for a friend, the ... 3 Comments | Read More »
Social Commerce For Social Media
As social media expands, developers are finding ways to monetize it, making it useful for ecommerce. This is done with applicat... 4 Comments | Read More »
Shopping Search Engines: Six To Consider
If you consider yourself an online retailer, you most likely are familiar with the major pay-per-click (PPC) search-advertising... 14 Comments | Read More »
Online Reputation Management
Like it or not, people are talking about you online. They're talking about your brand, your products, industry and competition.... 4 Comments | Read More »
Email Marketing: Avoid This "Deadly" Mistake
Over the years, I've seen many ecommerce store owners make one simple but deadly mistake when they get started with email marke... 7 Comments | Read More »
Alternative Pay-per-click Advertising
When should you consider advertising your products on sites other than on Google, Yahoo! and MSN? By properly identifying and e... 5 Comments | Read More »
Promotional Offers Can Create Prospects
For ecommerce websites, a sale is a desired outcome. However, in some cases, building a mailing list of interested prospects c... 1 Comment | Read More »
Pay-per-click Ads Impact Google Checkout and PayPal
If you're running an ecommerce store, you've probably heard of PayPal and Google Checkout. The following is a quick rundown of ... 13 Comments | Read More »
