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Marketing & Revenue Growth

10 Ways to Compete Against Large Ecommerce Companies

10 Ways to Compete Against Large Ecommerce Companies

When I owned a small ecommerce business, I sometimes felt unable to compete against larger companies. Ad budgets were tight; wo... 5 Comments | Read More »

Google Shopping: Optimizing for Maximum Profits

Google Shopping: Optimizing for Maximum Profits

"Google Shopping: Optimizing for Maximum Profits" is a free, 30-minute webinar. The presenters are Dale Traxler and Scott Smig... Read More »

Ask an Expert: Necessary to Pay Sales Commissions for Online Orders?

Ask an Expert: Necessary to Pay Sales Commissions for Online Orders?

"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 0 Comments | Read More »

5 Key Day-to-day Ecommerce Functions

5 Key Day-to-day Ecommerce Functions

As ecommerce owners, we frequently look for something new to help our businesses grow. This could be a magical analytical tool... 4 Comments | Read More »

5 Tips for Increasing Amazon Sales by 50 Percent

5 Tips for Increasing Amazon Sales by 50 Percent

The Amazon marketplace gives online retailers big and small the opportunity to sell to millions of potential customers, signifi... 11 Comments | Read More »

5 Tests to Improve your Email Marketing

5 Tests to Improve your Email Marketing

For email marketers, there are several key tests that will improve a campaign, and an ongoing program. Here are five basic test... 3 Comments | Read More »

Google's 'Merchant Quality Score' Could Make Marketplaces More Attractive

Google's 'Merchant Quality Score' Could Make Marketplaces More Attractive

A possible change to the way Google ranks merchants on its results pages might make multi-channel selling on marketplaces or co... 3 Comments | Read More »

For Ecommerce Branding, Use Videos

For Ecommerce Branding, Use Videos

In today’s social climate, it is more important than ever to create a recognizable brand for your store. Vital to that effort i... 6 Comments | Read More »

How to Earn Loyal, Repeat Ecommerce Customers

How to Earn Loyal, Repeat Ecommerce Customers

Loyal, repeat shoppers convert easily, spend more, cost less to service, and help spread the word about good online shopping ex... 3 Comments | Read More »

How to Research your Ecommerce Competitors

How to Research your Ecommerce Competitors

Many ecommerce business owners have told me that they pay little attention to their competitors. Most said that they did not ha... 5 Comments | Read More »

Surviving Google AdWords’ New Enhanced Campaigns

Surviving Google AdWords’ New Enhanced Campaigns

In "Cheaper Clicks from AdWords Coming?," my article from Feb. 2012, I questioned whether the then unprecedented decline in cos... 1 Comment | Read More »

Feb. 2013 Top 10: Our Most Popular Posts

Feb. 2013 Top 10: Our Most Popular Posts

Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here ... 0 Comments | Read More »

4 Good Reasons to Sell Online

4 Good Reasons to Sell Online

Ecommerce sales are growing. Online sales topped $1 trillion worldwide for the first time last year and there are good reasons ... 4 Comments | Read More »

Email Marketing: 5 Ways to Generate Immediate Sales

Email Marketing: 5 Ways to Generate Immediate Sales

Email serves many functions for ecommerce businesses. It's a method of sending order confirmations and shipping notifications. ... 4 Comments | Read More »

Internet Sales Tax: States Take the Lead

Internet Sales Tax: States Take the Lead

The days of sales-tax-free online purchasing are coming to an end for many consumers. 2012 was a year of inaction on the federa... 3 Comments | Read More »

Avoidable Ecommerce Mistakes: Lessons from 2012 Holiday Season

Avoidable Ecommerce Mistakes: Lessons from 2012 Holiday Season

"Avoidable Ecommerce Mistakes: Lessons from 2012 Holiday Season" is a free, 30-minute webinar. The presenter is Dale Traxler, ... Read More »

Making Emails Responsive to Tablets, Smartphones

Making Emails Responsive to Tablets, Smartphones

In "Optimizing Ecommerce for Tablets and Smartphones," my article last month, I addressed responsive design, the practice of co... 0 Comments | Read More »

The 5 C's of Integrated Marketing

The 5 C's of Integrated Marketing

The idea of integrated marketing is to make sure that the internal and external messaging of a company is consistent across all... 1 Comment | Read More »

Using Sales Data to Automate Email Marketing

Using Sales Data to Automate Email Marketing

Customers are the bloodline of any business. For ecommerce businesses, it’s particularly important to focus on creating recurri... 2 Comments | Read More »

Affiliate Marketing: Beyond Banner Ads to Drive Traffic

Affiliate Marketing: Beyond Banner Ads to Drive Traffic

Affiliate marketing extends beyond a standard banner ad. While you should offer your affiliates a solid creative inventory — f... 0 Comments | Read More »

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