Marketing & Revenue Growth
12 Sites for Ebook Publishing
Ebook sales will be $9.7 billion in 2016, more than three times this year’s $3.2 billion in sales, according to a recent report... 1 Comment | Read More »
25 Top Articles for 2011
As 2011 draws to a close, we've compiled a list of the 25 most popular Practical eCommerce articles for the year, based on the ... 0 Comments | Read More »
7 Post-Holiday Revenue Generators
For many online retailers, the month of January is a slow one. Between consumers paying off Christmas purchases and those takin... 1 Comment | Read More »
'Auto Ship' Programs Generate Repeat Sales; 2 Examples
Many successful ecommerce businesses focus their marketing efforts on search engine optimization, shopping feeds, email, affili... 0 Comments | Read More »
5 Effective Online Marketing Tactics for 2012
Marketing techniques that worked in the past may be far less successful in this emerging era of mobile devices, personalization... 5 Comments | Read More »
6 Internet Stock Offerings in 2011; Recap
Although 2011 is not yet over, it appears it will be a dismal year for the IPO — initial public stock offering — market. As of ... 1 Comment | Read More »
3 Remarketing Email Campaigns to Grow Repeat Customers
Getting a first purchase from a customer is always satisfying. New data shows, however, just how hard it is to build repeat cus... 1 Comment | Read More »
Monsoon Commerce CEO, President on Stone Edge Acquisition
Stone Edge Technologies is a leading, pioneering ecommerce order management firm, having been founded over a decade ago by Barney... 0 Comments | Read More »
Email Marketing: 3 Tips for Recovering from Content Mistakes
The email send button and the content of the message it represents are powerful marketing tools that launch a message directly ... 2 Comments | Read More »
Behavioral Differences Between Men and Women Influence Shopping
Retail is the dominion of women; they shop to purchase both essential and discretionary goods, to relax, and to socialize. So i... 3 Comments | Read More »
The 20 Most Expensive Keywords
Google makes a lot of money from online advertising. In the twelve months ended June 30, 2011, Google made $33.3 billion in rev... 2 Comments | Read More »
Using Google Website Optimizer for A/B Testing
Give yourself a pat on the back if you have developed an ecommerce business with a steady flow of orders. Perhaps you have had ... 2 Comments | Read More »
Analyzing Cyber Monday Sales
Black Friday and Cyber Monday were greatly anticipated by merchants and consumers and the results did not disappoint. Online s... 3 Comments | Read More »
Affiliate Marketing Metrics: A Primer
One of the benefits of online marketing is all the data we have access to. Unlike brick-and-mortar establishments, an online r... 0 Comments | Read More »
Email Marketing: How to Prevent, Manage Dormant Lists
Email marketing remains critical for many ecommerce merchants. But for those merchants with established ecommerce sites — and o... 0 Comments | Read More »
Listrak CEO on Managing Dormant Email Lists
For many ecommerce merchants, email marketing is a principal source of revenue. A merchant's email list is critically important t... 1 Comments | Read More »
Pay-Per-Click Advertising Becoming More Important?
Ten years ago a business could thrive by focusing on organic search engine optimization. My rule of thumb then was that organic... 4 Comments | Read More »
Expert Explains Email Blacklists, ISP Blocks
Email marketing is critically important to many ecommerce merchants. But what happens if a merchant's email is blocked by an Inter... 0 Comments | Read More »
'Retargeting' Can Boost Conversions; A Primer
Using behavioral retargeting to aim online display and pay-per-click advertisements at shoppers already familiar with a brand o... 1 Comment | Read More »
10 Quick, Easy and (Almost) Free Ways to Close Sales During the Holiday Shopping Season
The highly anticipated holiday shopping season is already upon us. Active online stores are seeing more traffic, and price comp... 0 Comments | Read More »
