Marketing & Revenue Growth Articles
Alternative Pay-per-click Advertising
When should you consider advertising your products on sites other than on Google, Yahoo! and MSN? By properly identifying and e... 5 Comments | Read More »
Promotional Offers Can Create Prospects
For ecommerce websites, a sale is a desired outcome. However, in some cases, building a mailing list of interested prospects c... 1 Comment | Read More »
Pay-per-click Ads Impact Google Checkout and PayPal
If you're running an ecommerce store, you've probably heard of PayPal and Google Checkout. The following is a quick rundown of ... 13 Comments | Read More »
Ecommerce Blogging: Who, What And When
Last month I talked about blogging platforms and the value blogging can bring to ecommerce sites. When a website makes the deci... 6 Comments | Read More »
Exporting Your Products: Do It Yourself or Hire an Exporting Firm?
Once you have conducted your market research and made the decision to export your products to foreign markets, you must devise ... 3 Comments | Read More »
Field Test: Social Networking, Part 1 of 3
In Field Test, Practical eCommerce has gathered ten seasoned ecommerce merchants and asked each of them the same questions arou... 8 Comments | Read More »
Mobile-optimized Websites Extend Customer Service
When Apple reached out to Travelocity.com to develop an iPhone-optimized website, Travelocity jumped at the chance. “It was a g... 4 Comments | Read More »
Email Marketing Report Card: Delight.com
Delight.com sells gifts, fashion accessories and home decor items. It claims to make the online shopping experience quick, fun ... 5 Comments | Read More »
Time Is Money
It never ceases to amaze me how much time people waste trying to save money. Having grown up in a small town (fewer than 2,000 ... 5 Comments | Read More »
Advertising On The Google Content Network
The most common mistake Google AdWords advertisers make is assuming that Google’s search network and Google’s content network a... 13 Comments | Read More »
Widgets: Moving Your Web Store Into The Community
Social media has grown to become a serious tool in a merchant’s marketing arsenal. Sites like Shopwiki.com, Thisnext.com and o... 5 Comments | Read More »
PPC Report Card: Homeexchange.com
Homeexchange.com helps people exchange homes while on vacation. The site has two conversion events: A $99.95 registration for o... 0 Comments | Read More »
Google AdWords: More Than Text Ads
Google AdWords offers a number of different ad formats and options in addition to the standard text-based ads. I’ve summarized ... 2 Comments | Read More »
Negative Keywords For Your PPC Campaign
Keywords are an integral part of any online advertising campaign. However, what is sometimes overlooked is the equal importance... 1 Comment | Read More »
Social Media As A Marketing Strategy in 2008
2007 was a good year for holiday shopping. comScore reported that online shopping totaled nearly $28 billion, up 19 percent fro... 11 Comments | Read More »
New-year Ideas For eBay Powersellers
I hope you had a great holiday selling season online, and with the new year right around the corner, what follows are some tips... 7 Comments | Read More »
Five Tips For Improved Sales, In Good Times or Bad
Increase Focus On Existing Customers For many companies, the primary focus is on selling to new customers, and little attentio... 1 Comment | Read More »
Numbers Should Not Dictate
They say the true measure of success for an online store is based on visitor and shopping statistics and analysis of investment... 6 Comments | Read More »
Websites For The Visually Impaired
You put a lot of effort into making your website successful. You implement a strong design, you add features such as wish lists... 7 Comments | Read More »
Pay-Per-Click Advertising: Alternative PPC Venues
In the world of pay-per-click advertising, there are three well-known players: Google AdWords, Yahoo! Search Marketing and Micr... 19 Comments | Read More »
