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Marketing & Revenue Growth

Using Sales Data to Automate Email Marketing

Using Sales Data to Automate Email Marketing

Customers are the bloodline of any business. For ecommerce businesses, it’s particularly important to focus on creating recurri... 2 Comments | Read More »

Affiliate Marketing: Beyond Banner Ads to Drive Traffic

Affiliate Marketing: Beyond Banner Ads to Drive Traffic

Affiliate marketing extends beyond a standard banner ad. While you should offer your affiliates a solid creative inventory — f... 0 Comments | Read More »

6 Rules for Pay-per-click Ad Profits

6 Rules for Pay-per-click Ad Profits

I often hear from merchants that have tried pay-per-click advertising, but it wasn’t profitable for them. So they abandoned it.... 2 Comments | Read More »

Equity Crowdfunding Stalls

Equity Crowdfunding Stalls

When President Obama signed the Jumpstart Our Business Startups Act in April 2012, the clock started ticking on a 270-day perio... 0 Comments | Read More »

13 Tips for Ecommerce Success in 2013

13 Tips for Ecommerce Success in 2013

Running your ecommerce business can be a grind. You need to replenish products, drive more traffic to your store, create new pr... 1 Comment | Read More »

Email Marketing: 4 Tips for Sending to Hotmail, Gmail and Yahoo!

Email Marketing: 4 Tips for Sending to Hotmail, Gmail and Yahoo!

An email is effective only if it is successfully delivered to the recipient. Moreover, getting the email to the inbox, versus t... 0 Comments | Read More »

4 Cutting-edge Ecommerce Strategies for 2013

4 Cutting-edge Ecommerce Strategies for 2013

"4 Cutting-edge Ecommerce Strategies for 2013" is a free, 30-minute webinar. The presenters are Shirley Tan and Dale Traxler, ... Read More »

Don’t Forget Email Marketing; 13  Reasons

Don’t Forget Email Marketing; 13 Reasons

With all the focus on social media, it seems that email marketing is almost an afterthought for many companies. Email may not b... 5 Comments | Read More »

Configuring Google Analytics, Part 2: Advanced Capabilities

Configuring Google Analytics, Part 2: Advanced Capabilities

Editor's note: This is "Part 2" of a 2-part series on how to know if you are fully using Google Analytics for your ecommerce si... 2 Comments | Read More »

What Do Shoppers Think of Your Ecommerce Site?

What Do Shoppers Think of Your Ecommerce Site?

In "Reviewing your Ecommerce Business at Year End," I offered a framework to critique your business's performance for 2012. Th... 4 Comments | Read More »

Multichannel Selling: Getting Started

Multichannel Selling: Getting Started

"Multichannel Selling: Getting Started" is a free, 30-minute webinar. The presenters are Armando Roggio and Dale Traxler, cont... Read More »

10 Compelling Product Video Examples

10 Compelling Product Video Examples

Product videos may attract additional shoppers, encourage sharing, and increase sales for online retailers. So it is little won... 1 Comment | Read More »

Pay-per-click Advertising: 7 Predictions for 2013

Pay-per-click Advertising: 7 Predictions for 2013

2012 was a big year for pay-per-click advertising. Many online retailers saw their PPC budgets, conversion rates, and return-on... 5 Comments | Read More »

25 Top Articles for 2012

25 Top Articles for 2012

As 2012 draws to a close, we've compiled a list of the 25 most popular Practical eCommerce articles of the year, based on the n... 1 Comment | Read More »

5 New Year's Resolutions for Small Online Retailers

5 New Year's Resolutions for Small Online Retailers

As 2012 comes to a close and the year's robust holiday season is over, small online retailers will have a bit of time to reflec... 6 Comments | Read More »

Remember a Holiday 'Thank You' Email

Remember a Holiday 'Thank You' Email

As the 2012 Christmas shopping season comes to a close, online retailers should take the time to sincerely thank customers and ... 4 Comments | Read More »

3 Common Email Marketing Mistakes

3 Common Email Marketing Mistakes

There were some fantastic email campaigns in 2012. And there were some ineffective ones, too. In this article, I'll address t... 0 Comments | Read More »

Bad Marketers: 4 Evil Tactics from Marketing's Dark Side

Bad Marketers: 4 Evil Tactics from Marketing's Dark Side

Ecommerce marketing can be competitive, as each online store strives to build customer relationships, boost incoming site traff... 3 Comments | Read More »

Analyzing B-to-B Ecommerce

Analyzing B-to-B Ecommerce

As sales channels become more complex, many business-to-business companies — including brand manufacturers — face the dilemma o... 1 Comment | Read More »

Transactional Emails: 5 Secrets to Improve

Transactional Emails: 5 Secrets to Improve

Five relatively simple steps could help online retailers significantly improve transactional emails, and, perhaps, earn additio... 2 Comments | Read More »

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