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Marketing & Revenue Growth

Local and Geo-target Searches: How Well Do They Work?

Local and Geo-target Searches: How Well Do They Work?

Refining your pay-per-click (PPC) advertising strategies to include geotargeted searches can help a business owner focus promot... 1 Comment | Read More »

5 Benefits of Using Feeds

5 Benefits of Using Feeds

What's a Feed? Feeds are a way of sharing content. When you make material from your website available for publishing on other ... 2 Comments | Read More »

Making Liquidation Work For You

Making Liquidation Work For You

Liquidation is a very scary word for most of us. But the reason we get nervous is just because we really don't understand what ... 0 Comments | Read More »

Diversify Traffic + Cultivate Subscribers = Win Big in Ebiz

Diversify Traffic + Cultivate Subscribers = Win Big in Ebiz

The Amazon River starts as a drop of rain falling into a tiny trickle of a stream way up in the mountains of South America. At ... 0 Comments | Read More »

A Win-Win Situation: Why Affiliate Marketing Works

A Win-Win Situation: Why Affiliate Marketing Works

Affiliate marketing can be a profitable venture for you, as a merchant or affiliate. It presents you with a great opportunity t... 0 Comments | Read More »

A Closer Look at Microsoft adCenter

A Closer Look at Microsoft adCenter

Microsoft adCenter was officially launched in May 2006 after a nine-month beta period in the U.S. Surprisingly, however, many b... 1 Comment | Read More »

Sales Tax Initiative Still Initiating

Sales Tax Initiative Still Initiating

Ever since the Supreme Court of the United States put the burden back on the states to come up with a way to collect sales tax ... 0 Comments | Read More »

Product Sourcing: Online Consignment Business

Product Sourcing: Online Consignment Business

Consignment is a simple concept: taking other people’s products and selling them for a percentage of the sale. According to Ski... 2 Comments | Read More »

Multichannel Tools

Multichannel Tools

Research indicates that multichannel shoppers are more valuable than customers who shop via a single sales channel, but finding... 0 Comments | Read More »

Marketplaces: A Great Entry Point

Marketplaces: A Great Entry Point

If a merchant is wanting to begin selling online or take a small step toward diversifying into new sales channels, one of the p... 1 Comment | Read More »

Catalogs Make A Comeback

Catalogs Make A Comeback

Ecommerce is to traditional business methods what a sci-fi cruiser is to a Model T. It’s all about technology, convenience, res... 0 Comments | Read More »

Comparison Shopping Sites

Comparison Shopping Sites

With millions of ready-to-buy consumers turning to shopping comparison sites, experts advise retailers to consider participatin... 5 Comments | Read More »

What Is Multichannel Selling?

What Is Multichannel Selling?

Defining multichannel selling has taken a new twist in recent years, but the end result is the same for merchants — getting pro... 1 Comment | Read More »

Why Your Business Should Be Blogging

Why Your Business Should Be Blogging

Whereas letter writing was the primary method of communicating with friends, family, heads of state, and businesses 150 years a... 0 Comments | Read More »

Pay-Per-Call: A Smarter Way to Advertise

Pay-Per-Call: A Smarter Way to Advertise

Pay-per-call has been one of the trends in online marketing recently. In fact, pay-per-performance advertising, overall, is gai... 0 Comments | Read More »

Should You Add SEO To Your Marketing Efforts?

Should You Add SEO To Your Marketing Efforts?

Pay-per-click advertising is, no doubt, one of the most effective ways of getting new leads and prospects to come to your websi... 1 Comment | Read More »

Tradeshows The Right Way

Tradeshows The Right Way

For online retailers, tradeshows are an incredible opportunity to source goods, connect with wholesalers and manufacturers, and... 0 Comments | Read More »

Email as a Mini-sale

Email as a Mini-sale

Sales professionals have a notion of “mini-sales.” A mini-sale occurs when a prospect agrees to learn more about you or your p... 0 Comments | Read More »

Ten Ways to Grow Your Online Store Sales, Part 3

Ten Ways to Grow Your Online Store Sales, Part 3

We covered the importance of keywords and content in our first installment and we covered customer testimonials, offering multi... 0 Comments | Read More »

Ten Ways to Grow Your Online Store Sales, Part 2

Ten Ways to Grow Your Online Store Sales, Part 2

We covered the importance of keywords and content in last week's installment. Today, let's take a look at four more important w... 2 Comments | Read More »

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