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Marketing & Revenue Growth

3 Video Trends to Watch in 2013

3 Video Trends to Watch in 2013

Online retailers will be using video in 2013 to increase sales, find new potential customers, and build brand relationships if ... 6 Comments | Read More »

Email, Mobile, On-site Driving 2012 Holiday Sales

Email, Mobile, On-site Driving 2012 Holiday Sales

Retail holiday sales for 2012 from the first of November through Cyber Monday rose 16 percent year over year to more than $16.3... 1 Comment | Read More »

Marketplace Mania, Part 4: Leveraging Technology

Marketplace Mania, Part 4: Leveraging Technology

This is "Part 4" in a four-part series on using marketplaces to help your ecommerce business. In "Part 1: Reviewing the Buying ... 0 Comments | Read More »

Analyzing Black Friday, Cyber Monday, and Overall Retail Sales

Analyzing Black Friday, Cyber Monday, and Overall Retail Sales

Cyber Monday online sales reached $1.47 billion, up 17 percent over last year, representing the heaviest online spending day in... 1 Comment | Read More »

Launching a New Affiliate Marketing Program, Part 1: Tracking Platforms

Launching a New Affiliate Marketing Program, Part 1: Tracking Platforms

There are four steps involved in launching an affiliate program. They are: (a) evaluating potential affiliate networks and tra... 6 Comments | Read More »

7 Last Minute Holiday Marketing Improvements

7 Last Minute Holiday Marketing Improvements

Christmas is less than five weeks away. Here are seven last-minute holiday marketing improvements you can make to maximize sale... 2 Comments | Read More »

Marketplace Mania, Part 3: Choosing the Right Marketplace

Marketplace Mania, Part 3: Choosing the Right Marketplace

This is "Part 3" in a four-part series on using marketplaces to help your ecommerce business. In "Part 1: Reviewing the Buying ... 2 Comments | Read More »

4 Ideas for After-Christmas Sales

4 Ideas for After-Christmas Sales

The first quarter of the year can be a slow time for online merchants, especially in the wake of robust Christmas sales. Fortun... 1 Comment | Read More »

Subscription Revenue: 5 Common Mistakes for Building Recurring Cash Flow

Subscription Revenue: 5 Common Mistakes for Building Recurring Cash Flow

"Subscription Revenue: 5 Common Mistakes for Building Recurring Cash Flow" is a free, 30-minute webinar. The presenter is Arma... Read More »

Marketplace Mania, Part 2: Buying Unique, Niche Items

Marketplace Mania, Part 2: Buying Unique, Niche Items

Editor's Note: This is "Part 2" in a series on buying and selling products on marketplaces. "Part 1: Reviewing the Buying Exper... 2 Comments | Read More »

Automated Email Marketing Drives Ecommerce Sales; 4 Tips

Automated Email Marketing Drives Ecommerce Sales; 4 Tips

Email marketing is becoming increasingly automated. Recent acquisitions by ExactTarget, a leading email service provider, of i... 0 Comments | Read More »

Marketplace Mania, Part 1: Reviewing the Buying Experience

Marketplace Mania, Part 1: Reviewing the Buying Experience

Editor's Note: This is "Part 1" in a series on buying and selling products on the major marketplaces. This installment focuses ... 0 Comments | Read More »

Third-Quarter Ecommerce Results Bode Well for the 2012 Holiday Season

Third-Quarter Ecommerce Results Bode Well for the 2012 Holiday Season

The growth in online purchasing continues. In a survey of 1,989 online consumers conducted during the last week of October, dig... 1 Comment | Read More »

Email Marketing: Planning Your Holiday Calendar

Email Marketing: Planning Your Holiday Calendar

Email marketing is a powerful driver of holiday sales. But haphazardly sending emails is not the way to optimize campaigns. Ta... 2 Comments | Read More »

Preparing for Television Commerce; 4 Steps

Preparing for Television Commerce; 4 Steps

A recent survey found that almost half of American television viewers were interested in making purchases directly from their t... 3 Comments | Read More »

3 Marketing Lessons from Goruck.com

3 Marketing Lessons from Goruck.com

Goruck is an American manufacturer and retailer of high-quality rucksacks, bags, and gear that does an exemplary job of mar... 1 Comment | Read More »

9 Blogging Lessons for Ecommerce Merchants

9 Blogging Lessons for Ecommerce Merchants

Blogging is a combination of science and art. The science part requires that bloggers use the latest search-engine-optimization... 3 Comments | Read More »

How to Diversify Your Traffic Sources

How to Diversify Your Traffic Sources

In “Understanding Google’s Algorithm Changes," contributing editor Jill Kocher explained the frequency and magnitude of Google'... 0 Comments | Read More »

8 Key Ecommerce Marketing Tactics

8 Key Ecommerce Marketing Tactics

Ecommerce merchants have many options for acquiring site traffic, building customer relationships, and ultimately improving sal... 2 Comments | Read More »

Google Shopping: 5 Optimization Tips

Google Shopping: 5 Optimization Tips

With the Google Shopping transition completed on October 17, all of Google’s organic, free product listings — those that showed... 0 Comments | Read More »

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