Marketing & Revenue Growth
Amazon Prime: 5 Million Members, 20 Percent Growth
For $79 a year, Amazon customers who join the Prime membership program get unlimited free two-day shipping on eligible items wi... 2 Comments | Read More »
Email Case Study: Travelzoo's Value and Simplicity
Email campaigns can be extraordinarily complex. There are dozens of elements within any campaign that may affect overall result... 0 Comments | Read More »
ChannelAdvisor CEO on Shop.org
Networking and exchanging ideas can help many online retailers. One organization that promotes this type of activity is Shop.org, ... 0 Comments | Read More »
Style Guides for the Digital World
Written communications are a vital part of ecommerce marketing. How a business presents itself in words may affect how that bus... 2 Comments | Read More »
9 Pointers for Selling Common Products
Five or ten years ago you might have been one of the only kids on the ecommerce block selling automotive tools, pool supplies, ... 1 Comment | Read More »
Reading List: Steven Nash of Open Study College
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they ... 0 Comments | Read More »
Podcasting Engages Shoppers; Steps for Getting Started
Podcasting can be an effective way to engage shoppers and encourage brand or site loyalty, resulting in more sales. What's more... 3 Comments | Read More »
10 Pay-Per-Click Details You Cannot Delegate
Many ecommerce merchants manage their own pay-per-click advertising campaigns. Others use in-house PPC managers, or outsource t... 1 Comment | Read More »
3 Tips to Boost Email Conversion Rates
According to published reports, some 92 percent of American adults use email. Many of them are subscribers to one or more email... 2 Comments | Read More »
How Larger Retailers Integrate Physical Stores with Ecommerce Sites
Most large retailers I work with have brick-and-mortar stores in addition to ecommerce sites. Better integration between these ... 1 Comment | Read More »
Create RSS-to-Email Campaigns with MailChimp
Email is one of the most potent tactics in the ecommerce marketer's toolbox. Recent studies — which I addressed last week — ind... 0 Comments | Read More »
Listrak CEO on Email Versus Social Media; Segmentation Strategies
Email remains among the most popular marketing vehicles for ecommerce merchants. But the email marketing business is changing, ... 1 Comment | Read More »
Email and Search Still Top User Activities, Study Shows
American adults are more likely to email and search than any other online activities, according to the results of a recently re... 0 Comments | Read More »
Listrak CEO on Innovative Email Marketing
Email remains among the most popular marketing vehicles for ecommerce merchants. But the email business is changing, with new auto... 0 Comments | Read More »
Google Study Finds PPC Traffic 'Incremental' to Organic
A new Google study reports that pay-per-click ads tend to generate new site visitors and do not simply divert traffic from orga... 1 Comment | Read More »
Wait List Notifications: 'Old School' Feature Still Drives Conversions
The "wait list" was first popular in the late 1990s — before comparison shopping and social media sites. — to allow shoppers to... 1 Comment | Read More »
12 Useful Ecommerce Blogs
Finding marketing information specific to smaller ecommerce merchants can be time consuming. A Google search on the term "ecomm... 4 Comments | Read More »
Email Case Study: Analyzing J.C. Penney's Frequency, Subject Lines
Online retailers often face decisions regarding their email programs. These include issues like determining ideal frequencies a... 1 Comment | Read More »
How to Reduce Email Unsubscribes; 3 Tips
When one considers that 93 percent of American online shoppers receive at least one permission-based email each day, it is litt... 3 Comments | Read More »
Integrating Educational Content into Your Ecommerce Site; 10 Pointers
The ecommerce landscape continues to get more competitive. It is becoming increasingly difficult to base your success simply on... 2 Comments | Read More »
