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Marketing & Revenue Growth

Niche vs. Mass Market Product Strategies

Niche vs. Mass Market Product Strategies

In "Multichannel Selling a Necessity," I addressed the need for ecommerce merchants to utilize multiple selling channels becaus... 1 Comment | Read More »

7 Steps to Better Ecommerce Marketing

7 Steps to Better Ecommerce Marketing

Effective marketing rarely happens accidentally. Successful campaigns are most often the result of good planning and execution.... 1 Comment | Read More »

Getting Started with eBay

Getting Started with eBay

eBay is a global marketplace and an opportunity for online sellers, including businesses as small as garage-based, family opera... 0 Comments | Read More »

Email Marketing: Analyzing J.C. Penney's New Approach

Email Marketing: Analyzing J.C. Penney's New Approach

J.C. Penney has received a lot of press for the many changes made by its new CEO, Ron Johnson, who came from Apple. As a J.C. P... 2 Comments | Read More »

Envisioning Your Business in 2022

Envisioning Your Business in 2022

I delivered a speech last week to a group of ecommerce business owners about the process of developing business strategies. As ... 1 Comment | Read More »

2 Keys for Terrific Ecommerce Customer Service

2 Keys for Terrific Ecommerce Customer Service

Acquiring new customers is much harder than keeping existing ones. Providing terrific customer service will encourage repeat or... 0 Comments | Read More »

3 Tips for Encouraging Product Reviews

3 Tips for Encouraging Product Reviews

Online product reviews can be an influential form of marketing, with the potential to help merchants make more sales. Properly ... 3 Comments | Read More »

Marketing to the Online Hispanic Consumer

Marketing to the Online Hispanic Consumer

Can you afford to ignore 33.5 million U.S. Internet users? Probably not. It might be a bit more difficult to market to the Hisp... 0 Comments | Read More »

5 Ways to Attract New Customers

5 Ways to Attract New Customers

For ecommerce merchants, new customers mean new business. There are many customer-acquisition tools available to online retail ... 5 Comments | Read More »

3 Tips for Better Online Merchandising

3 Tips for Better Online Merchandising

The way that products and buying opportunities are presented on an ecommerce site can have a significant impact on sales. Makin... 1 Comment | Read More »

Preparing Your Store for Holiday Sales

Preparing Your Store for Holiday Sales

"Preparing Your Store for Holiday Sales" is a free 30-minute webinar. The presenter is Armando Roggio, senior contributing edit... Read More »

Multichannel Selling a Necessity

Multichannel Selling a Necessity

Selling products across multiple channels is a growing trend for ecommerce merchants. If you rely on a single online store, yo... 4 Comments | Read More »

How to Set Affiliate Marketing Commissions

How to Set Affiliate Marketing Commissions

Before launching an affiliate program, merchants should establish their default commission structures. This is the base commiss... 0 Comments | Read More »

Primping Your Holiday Pay-per-click Promotions

Primping Your Holiday Pay-per-click Promotions

A passive approach to pay-per-click advertising often results in missed opportunities. But achieving optimal returns from your ... 0 Comments | Read More »

Ask an Expert: Appropriate to Send Remarketing Emails to Guest Shoppers?

Ask an Expert: Appropriate to Send Remarketing Emails to Guest Shoppers?

"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 3 Comments | Read More »

5 Holiday Email Marketing Tips

5 Holiday Email Marketing Tips

For ecommerce businesses, September is crucial for planning a successful holiday-sales season. For email marketing, starting th... 2 Comments | Read More »

Top 20 Viral Marketing Videos

Top 20 Viral Marketing Videos

If you want to find brand videos having an impact, follow what's being shared. Here is a list of the top 20 shared marketing ... 1 Comment | Read More »

Using Lookbooks to Inspire Shoppers

Using Lookbooks to Inspire Shoppers

Lookbooks are collections of photographs complied to promote a particular clothing or product line. In the past, fashion design... 1 Comment | Read More »

Understanding Affluent Male Online Shopping Behavior

Understanding Affluent Male Online Shopping Behavior

When ecommerce was in its infancy, consumers used the Internet to purchase basic items such as books and CDs that usually didn'... 2 Comments | Read More »

18 Gmail Productivity Plugins

18 Gmail Productivity Plugins

The right plugin can transform Gmail from a standard email program into a productivity powerhouse, capable of managing your com... 0 Comments | Read More »

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