Preparing Your Store for Holiday Sales
"Preparing Your Store for Holiday Sales" is a free 30-minute webinar. The presenter is Armando Roggio, senior contributing edit... Read More »
Marketing & Revenue Growth
Niche vs. Mass Market Product Strategies
In "Multichannel Selling a Necessity," I addressed the need for ecommerce merchants to utilize multiple selling channels becaus... 1 Comment | Read More »
7 Steps to Better Ecommerce Marketing
Effective marketing rarely happens accidentally. Successful campaigns are most often the result of good planning and execution.... 1 Comment | Read More »
Getting Started with eBay
eBay is a global marketplace and an opportunity for online sellers, including businesses as small as garage-based, family opera... 0 Comments | Read More »
Email Marketing: Analyzing J.C. Penney's New Approach
J.C. Penney has received a lot of press for the many changes made by its new CEO, Ron Johnson, who came from Apple. As a J.C. P... 2 Comments | Read More »
Envisioning Your Business in 2022
I delivered a speech last week to a group of ecommerce business owners about the process of developing business strategies. As ... 1 Comment | Read More »
2 Keys for Terrific Ecommerce Customer Service
Acquiring new customers is much harder than keeping existing ones. Providing terrific customer service will encourage repeat or... 0 Comments | Read More »
3 Tips for Encouraging Product Reviews
Online product reviews can be an influential form of marketing, with the potential to help merchants make more sales. Properly ... 3 Comments | Read More »
Marketing to the Online Hispanic Consumer
Can you afford to ignore 33.5 million U.S. Internet users? Probably not. It might be a bit more difficult to market to the Hisp... 0 Comments | Read More »
5 Ways to Attract New Customers
For ecommerce merchants, new customers mean new business. There are many customer-acquisition tools available to online retail ... 5 Comments | Read More »
3 Tips for Better Online Merchandising
The way that products and buying opportunities are presented on an ecommerce site can have a significant impact on sales. Makin... 1 Comment | Read More »
Multichannel Selling a Necessity
Selling products across multiple channels is a growing trend for ecommerce merchants. If you rely on a single online store, yo... 4 Comments | Read More »
How to Set Affiliate Marketing Commissions
Before launching an affiliate program, merchants should establish their default commission structures. This is the base commiss... 0 Comments | Read More »
Primping Your Holiday Pay-per-click Promotions
A passive approach to pay-per-click advertising often results in missed opportunities. But achieving optimal returns from your ... 0 Comments | Read More »
Ask an Expert: Appropriate to Send Remarketing Emails to Guest Shoppers?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 3 Comments | Read More »
5 Holiday Email Marketing Tips
For ecommerce businesses, September is crucial for planning a successful holiday-sales season. For email marketing, starting th... 2 Comments | Read More »
Top 20 Viral Marketing Videos
If you want to find brand videos having an impact, follow what's being shared. Here is a list of the top 20 shared marketing ... 1 Comment | Read More »
Using Lookbooks to Inspire Shoppers
Lookbooks are collections of photographs complied to promote a particular clothing or product line. In the past, fashion design... 1 Comment | Read More »
Understanding Affluent Male Online Shopping Behavior
When ecommerce was in its infancy, consumers used the Internet to purchase basic items such as books and CDs that usually didn'... 2 Comments | Read More »
18 Gmail Productivity Plugins
The right plugin can transform Gmail from a standard email program into a productivity powerhouse, capable of managing your com... 0 Comments | Read More »
