Marketing & Revenue Growth
How U.S. Merchants Can Target U.K. Consumers
The United Kingdom offers expansion opportunities for United States-based ecommerce merchants. But to do it correctly requires ... 1 Comment | Read More »
5 Ways to Segment Your Customer Base
Ecommerce businesses need to understand their customers. But it takes time and money to attend to each customer individually. T... 0 Comments | Read More »
For Google AdWords, It Pays to be on Top
The new "Top vs. Side" segmentation report announced by Google has led my firm to valuable new AdWords' insights. We confirmed ... 1 Comment | Read More »
Using Video to Convert Shoppers; 8 Pointers
Video is an effective way to attract more customers and close sales. Big business relies on video to further establish their br... 2 Comments | Read More »
8 Online Editors for Ecommerce Video
As you develop your ecommerce videos, take advantage of the free editing tools available online. Many online editing sites feat... 0 Comments | Read More »
Using Surveys to Grow Sales; 4 Tips
Ecommerce merchants frequently reach out to new and existing customers. Whether they use methods such as email, paid search, se... 0 Comments | Read More »
How Small Brick-and-Mortar Retailers Succeed Online; 4 Keys
Editor's Note: We welcome Bret Williams as a new contributor. He is founder and president of Novusweb, an ecommerce development... 3 Comments | Read More »
Email Marketing for Mobile Devices: 5 Insights
Between 12 and 19 percent of email marketing messages are now read on mobile, Internet-enabled devices like smartphones or tabl... 0 Comments | Read More »
Using Amazon to Grow Your Ecommerce Business; 6 Tools
Amazon.com is no longer a brazen ecommerce start-up. It has grown into the leading online retailer. And it evolved its platform... 0 Comments | Read More »
Notable Views: Improve Your Conversion Rate with a Manufacturing Approach
Editor's Note: "Notable Views” is a series where we ask experts to address critical ecommerce topics. For this installment, we ... 0 Comments | Read More »
Write Better Blog Posts, Pyramid Style
Use a classic writing technique popularized in the newspaper industry's heyday to improve blog content and communicate with pre... 0 Comments | Read More »
4 Tips for Encouraging Email Subscriptions
Email marketing is one of the most potent promotional tactics available to online retailers when, in fact, those merchants have... 2 Comments | Read More »
Ten Great Ecommerce Ideas for July 2011
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. H... 0 Comments | Read More »
How to Get Consumers Talking about Your Company
The Internet is now the leading source of information for brand-related, word-of-mouth conversations, according to a new study ... 3 Comments | Read More »
Looking at Location in Google Analytics
Understanding your customers — including their preferences and opinions — is an important part of ecommerce marketing. One help... 3 Comments | Read More »
5 Suggestions for Naming Your Store
An online store’s name is one of its most important assets and a potent part of its brand. In some sense the business name can ... 0 Comments | Read More »
7 Steps to Improve Your Email Marketing
A successful ecommerce marketing strategy is an ever-changing blend of techniques and tactics aimed at achieving specific, pred... 3 Comments | Read More »
Innovators: 3 Sites that Benefit from Seasonal Events
In the ecommerce business, there are innovators and trendsetters, those companies and individuals who think ahead and anticipat... 0 Comments | Read More »
Innovations with Seasonality, Special Events
In the ecommerce business, there are innovators and trendsetters, those companies and individuals who think ahead and anticipate c... 0 Comments | Read More »
Cisco Exec on Growth of Worldwide Ecommerce, Cultural Differences
Industrialized countries like the United States and the United Kingdom lead the world in the development of online retailing. B... 0 Comments | Read More »
