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Marketing & Revenue Growth

3 Ideas for Halloween Marketing 2012

3 Ideas for Halloween Marketing 2012

Halloween is typically the second most important holiday for retailers. It is expected to drive more than $7 billion in U.S. re... 1 Comment | Read More »

Google's Product Listing Ads: Cheaper, More Profitable

Google's Product Listing Ads: Cheaper, More Profitable

I’ve previously written about why you should make Google’s Product Listing Ads a priority. If you’ve followed my advice in "Che... 0 Comments | Read More »

Affiliate Marketing: Recruiting Content Sites

Affiliate Marketing: Recruiting Content Sites

In affiliate marketing, sites that feature unique content are highly valued. A few examples include product review sites such ... 2 Comments | Read More »

Top 10 Comparison Shopping Tools of 2012

Top 10 Comparison Shopping Tools of 2012

Shopping comparison sites and services let online shoppers compare products' attributes and prices in a relatively neutral envi... 1 Comment | Read More »

Ecommerce Shines in the Second Quarter of 2012

Ecommerce Shines in the Second Quarter of 2012

The first half of 2012 continued the 2011 fourth quarter trend of strong ecommerce growth. In Q2, online retail grew nearly fou... 0 Comments | Read More »

Is Marketing Killing Your Ecommerce Business?

Is Marketing Killing Your Ecommerce Business?

Editor's Note: We welcome Shirley Tan as our newest contributor. She is a seasoned ecommerce owner, having founded, built, and... 1 Comment | Read More »

QR Code Mobile App Helps with Repeat Business

QR Code Mobile App Helps with Repeat Business

Ecommerce merchants strive for repeat business from existing customers. Our guest today owns a company that has produced a mobile... 0 Comments | Read More »

How to Use Google's Remarketing Platform

How to Use Google's Remarketing Platform

It's frustrating to online retailers when potential customers visit their websites, browse product pages, and then leave. There... 1 Comment | Read More »

Tips for a Successful Seasonal Marketing Campaign

Tips for a Successful Seasonal Marketing Campaign

One strategy for increasing your website traffic and sales is to run integrated campaigns on seasonal merchandise. Almost any t... 4 Comments | Read More »

Observations on Marketing to Men

Observations on Marketing to Men

Male shoppers may be more difficult to reach with Internet marketing than their female counterparts in an era focused on social... 7 Comments | Read More »

Email Case Study: Moosejaw Adds Personality to Email Messages

Email Case Study: Moosejaw Adds Personality to Email Messages

The challenge with an ongoing email program is that people are busy. Unless they have a need for your product or service, they ... 1 Comment | Read More »

Affiliate Marketing: 3 Incentives to Drive Sales

Affiliate Marketing: 3 Incentives to Drive Sales

Ecommerce executives often gauge the success of an affiliate program by how many affiliates have signed up. This is misleading... 0 Comments | Read More »

To Maintain Productivity, Keep Some Margin

To Maintain Productivity, Keep Some Margin

Online retailers are accustomed to thinking about margin in a purely financial sense — as the difference between what an item c... 1 Comment | Read More »

Launching a New Ecommerce Business

Launching a New Ecommerce Business

I am helping a friend who is considering setting up a new ecommerce business. Even though she has done it before, we are both r... 5 Comments | Read More »

4 Ways to Improve Email Deliverability

4 Ways to Improve Email Deliverability

For an email-marketing program to be successful, the message must be delivered. In this article, I'll explain email deliverabil... 2 Comments | Read More »

7 Strategies to Grow Ecommerce Revenue

7 Strategies to Grow Ecommerce Revenue

As an ecommerce business owner, I focused on growing revenue. With increasing competition in most markets, ecommerce merchants ... 7 Comments | Read More »

Research Your Competition

Research Your Competition

Sometimes the best way to improve your own business is by taking a hard look at your competitors. By understanding their most and le... 0 Comments | Read More »

Be a Customer Service Superhero, Like Ron Burley

Be a Customer Service Superhero, Like Ron Burley

Customer concerns, complaints, and problems give online merchants an opportunity to build lasting customer relationships and bo... 2 Comments | Read More »

Pawnshops Migrate Online; Pawntique.com CEO Explains

Pawnshops Migrate Online; Pawntique.com CEO Explains

Most sectors of the retail economy do business on the Internet. That now includes pawnshops. Our guest, Don Battis, is the found... 0 Comments | Read More »

Google Shopping: Preparing for Paid Listings

Google Shopping: Preparing for Paid Listings

It’s been a month of heated debate and speculation since Google announced its intention to phase out free listings on its compa... 1 Comment | Read More »

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