Marketing & Revenue Growth
3 Ideas for Halloween Marketing 2012
Halloween is typically the second most important holiday for retailers. It is expected to drive more than $7 billion in U.S. re... 1 Comment | Read More »
Google's Product Listing Ads: Cheaper, More Profitable
I’ve previously written about why you should make Google’s Product Listing Ads a priority. If you’ve followed my advice in "Che... 0 Comments | Read More »
Affiliate Marketing: Recruiting Content Sites
In affiliate marketing, sites that feature unique content are highly valued. A few examples include product review sites such ... 2 Comments | Read More »
Top 10 Comparison Shopping Tools of 2012
Shopping comparison sites and services let online shoppers compare products' attributes and prices in a relatively neutral envi... 1 Comment | Read More »
Ecommerce Shines in the Second Quarter of 2012
The first half of 2012 continued the 2011 fourth quarter trend of strong ecommerce growth. In Q2, online retail grew nearly fou... 0 Comments | Read More »
Is Marketing Killing Your Ecommerce Business?
Editor's Note: We welcome Shirley Tan as our newest contributor. She is a seasoned ecommerce owner, having founded, built, and... 1 Comment | Read More »
QR Code Mobile App Helps with Repeat Business
Ecommerce merchants strive for repeat business from existing customers. Our guest today owns a company that has produced a mobile... 0 Comments | Read More »
How to Use Google's Remarketing Platform
It's frustrating to online retailers when potential customers visit their websites, browse product pages, and then leave. There... 1 Comment | Read More »
Tips for a Successful Seasonal Marketing Campaign
One strategy for increasing your website traffic and sales is to run integrated campaigns on seasonal merchandise. Almost any t... 4 Comments | Read More »
Observations on Marketing to Men
Male shoppers may be more difficult to reach with Internet marketing than their female counterparts in an era focused on social... 7 Comments | Read More »
Email Case Study: Moosejaw Adds Personality to Email Messages
The challenge with an ongoing email program is that people are busy. Unless they have a need for your product or service, they ... 1 Comment | Read More »
Affiliate Marketing: 3 Incentives to Drive Sales
Ecommerce executives often gauge the success of an affiliate program by how many affiliates have signed up. This is misleading... 0 Comments | Read More »
To Maintain Productivity, Keep Some Margin
Online retailers are accustomed to thinking about margin in a purely financial sense — as the difference between what an item c... 1 Comment | Read More »
Launching a New Ecommerce Business
I am helping a friend who is considering setting up a new ecommerce business. Even though she has done it before, we are both r... 5 Comments | Read More »
4 Ways to Improve Email Deliverability
For an email-marketing program to be successful, the message must be delivered. In this article, I'll explain email deliverabil... 2 Comments | Read More »
7 Strategies to Grow Ecommerce Revenue
As an ecommerce business owner, I focused on growing revenue. With increasing competition in most markets, ecommerce merchants ... 7 Comments | Read More »
Research Your Competition
Sometimes the best way to improve your own business is by taking a hard look at your competitors. By understanding their most and le... 0 Comments | Read More »
Be a Customer Service Superhero, Like Ron Burley
Customer concerns, complaints, and problems give online merchants an opportunity to build lasting customer relationships and bo... 2 Comments | Read More »
Pawnshops Migrate Online; Pawntique.com CEO Explains
Most sectors of the retail economy do business on the Internet. That now includes pawnshops. Our guest, Don Battis, is the found... 0 Comments | Read More »
Google Shopping: Preparing for Paid Listings
It’s been a month of heated debate and speculation since Google announced its intention to phase out free listings on its compa... 1 Comment | Read More »
