Marketing & Revenue Growth
Email Versus Social Media: 3 Key Points
With increased use of social media, many marketing professionals wonder if email will remain relevant. The question for ecommer... 4 Comments | Read More »
10 Large-Company Features That Help Smaller Merchants
Editor's Note: We welcome Gagan Mehra as our newest contributor. He's a seasoned ecommerce consultant to large retailers, havi... 4 Comments | Read More »
Do-It-Yourself Awareness-Building for Your Products
For a merchant just starting out, building an awareness with potential customers that your products even exist can be a dauntin... 1 Comment | Read More »
25 Advertising Networks for Online Businesses
Google’s AdSense and AdWords are two of the most widely used advertising platforms for online business. And although Google fac... 1 Comment | Read More »
10 Podcasts to Help Your Ecommerce Business
Informative podcasts can help you keep up with the newest trends, avoid problems, and maintain a competitive advantage. Retail... 0 Comments | Read More »
11 Shopping-Search Engines to Sell Your Products
Listing your products with shopping-oriented search engines can be a great way to attract new customers. Many shopping search e... 9 Comments | Read More »
22 Analytics Tools for Online Businesses
Measuring the behavior of a site’s visitors is crucial to understanding what works and what doesn’t. With these 22 analytics to... 4 Comments | Read More »
5 Blogging Ideas to Engage Customers
Engaging customers with both informative and entertaining content can be a key to keeping them long term and making additional ... 2 Comments | Read More »
6 Things Consumers Hate About Ecommerce Sites
Ecommerce websites should inspire trust, engage customers, and make it easy to shop — ultimately leading to more sales. Unfort... 12 Comments | Read More »
Segment Your Emails to Increase Effectiveness; 4 Potential Segments
For email marketing, the practice of "batch and blast" is dated. Companies should move beyond this strategy, into a segmented e... 1 Comment | Read More »
Irritating Your Customers with Facebook, Twitter and Email
Businesses have more tools to communicate with their customers than ever before. There's email, text messaging, Twitter, Facebo... 1 Comment | Read More »
10 Marketers You Must Follow on Twitter
Changing consumer behaviors are having a significant effect on marketing tactics and strategies. New social sites, mobile devic... 0 Comments | Read More »
10 Compelling Product Descriptions
Product descriptions help to sell products. That's an obvious, but sometimes overlooked, reality. Too often, online merchants ... 1 Comment | Read More »
March 2011 Top Ten: Our Most Popular Posts
Our monthly "Top Ten Posts" helps us learn what is uppermost on your minds and which articles you are sharing with others. Foll... 0 Comments | Read More »
Ten Great Ecommerce Ideas for April 2011
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. H... 1 Comment | Read More »
What's an Ecommerce Brand? An Expert Explains
Cindy Ratzlaff is an expert on branding. She worked in the marketing industry for over twenty years, having developed the marke... 1 Comment | Read More »
Using Pay-Per-Click Advertising to Sell High-Ticket Items
Online retailers often overlook the potential of pay-per-click advertising to drive sales of expensive products. Campaigns that... 0 Comments | Read More »
3 Ideas for Generating Unique Content for Your Ecommerce Business
Unique and entertaining content can help engage customers, encourage site traffic and earn your brand top-of-mind recognition. ... 3 Comments | Read More »
The Zappos Effect: 5 Great Customer Service Ideas for Smaller Businesses
Zappos, the online retailer, has used incredible customer service to create an extremely loyal customer base. Small ecommerce b... 6 Comments | Read More »
How to Write Product Descriptions that Sell, Boost SEO Efforts
Compelling, informative, and unique product descriptions can help your ecommerce business increase sales. Moreover, original pr... 6 Comments | Read More »
