Marketing & Revenue Growth
Qwiki's New Video Creator May Have Ecommerce Applications
A New York-based rich-media technology firm has released a new platform that may make it easier for online retailers to produce... 0 Comments | Read More »
How to Hire an Affiliate Manager
Online retailers frequently ask me, “How much time am I going to need to run an affiliate marketing program?” Larger companies... 3 Comments | Read More »
For Quick Sales, Target Top PPC Ad Placements
For many retail businesses, summers can be a challenging time to maintain steady revenue. This week, I’m going to focus on a st... 1 Comment | Read More »
5 Ways to Freshen Your Email List
Your email-marketing program depends on a quality list. It's easy for a list to stagnate over time. An email database that is l... 4 Comments | Read More »
Understanding Comparison Shopping Engines
Editor's note: We welcome Jody Hartwig as our newest contributor. She is a senior account manager at Acumium, an ecommerce cons... 7 Comments | Read More »
Affiliate Marketing: Optimize Creative Inventory
Managing an affiliate marketing channel is more than just getting affiliates to join your program. It is also about optimizing... 1 Comment | Read More »
Remarketing Renaissance Helps Ecommerce Merchants
The idea of targeting ads to visitors who leave a site and continue surfing the web always made sense to me. Until recently, ho... 0 Comments | Read More »
10 Ways to Evaluate Online Marketplaces
Online marketplaces have been around for a long time. The world’s largest online retailer, Amazon.com, is a marketplace. Many b... 0 Comments | Read More »
Publishers to Become Ecommerce Merchants?
Trends in online commerce, content marketing, and advertising sales may have set the ecommerce and publishing industries on a c... 1 Comment | Read More »
Online Apparel Sales Explode
Books, music, software, and consumer electronics have been the mainstay of ecommerce transactions since online sales began. App... 2 Comments | Read More »
Choosing Sales Channels to Reach Target Consumers
In my previous three articles, I explored the importance of developing effective strategies for your ecommerce business. This ... 0 Comments | Read More »
Affiliate Marketing: Communicating with Your Affiliates
One of the important responsibilities of managing an affiliate marketing channel is communicating with affiliates. The most co... 0 Comments | Read More »
3 Examples of Contest Marketing
Contest marketing seeks to give shoppers a positive retailer-related experience, create an affinity for the products a retailer... 1 Comment | Read More »
7 Things to Know about Your Customers
Whether you are planning to launch a new online store, new product lines, or an entirely new business, you need to know who you... 0 Comments | Read More »
6 Ways to Increase Prices on Your Ecommerce Site
Pricing management is one of the most ignored processes for an ecommerce site. Most sites set the prices once and then largely ... 0 Comments | Read More »
3 Tips for Deciding What to Sell Online
What a merchant sells online has a significant effect on that merchant’s success, including profitability and longevity. New ec... 4 Comments | Read More »
5 Unique and Effective Email Offers
The offer in an ecommerce email campaign is key. Coming up with offers that stand out from the competition and get your subscri... 1 Comment | Read More »
Google AdWords Ad Extensions Basics
Google AdWords extensions give potential shoppers more information about a merchant and more options to engage with that mercha... 0 Comments | Read More »
Pinterest: Choosing Cover Images, Tracking Pins
Pinterest released a new feature last week, giving marketers significantly more control over how their companies' Pinterest boa... 2 Comments | Read More »
10 Ways to Improve Product Photos
Online stores do not have the shelves filled with products for consumers to touch and examine like physical stores do. This mak... 4 Comments | Read More »
