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Marketing & Revenue Growth

Launching a New Ecommerce Business

Launching a New Ecommerce Business

I am helping a friend who is considering setting up a new ecommerce business. Even though she has done it before, we are both r... 5 Comments | Read More »

4 Ways to Improve Email Deliverability

4 Ways to Improve Email Deliverability

For an email-marketing program to be successful, the message must be delivered. In this article, I'll explain email deliverabil... 2 Comments | Read More »

7 Strategies to Grow Ecommerce Revenue

7 Strategies to Grow Ecommerce Revenue

As an ecommerce business owner, I focused on growing revenue. With increasing competition in most markets, ecommerce merchants ... 7 Comments | Read More »

Research Your Competition

Research Your Competition

Sometimes the best way to improve your own business is by taking a hard look at your competitors. By understanding their most and le... 0 Comments | Read More »

Be a Customer Service Superhero, Like Ron Burley

Be a Customer Service Superhero, Like Ron Burley

Customer concerns, complaints, and problems give online merchants an opportunity to build lasting customer relationships and bo... 2 Comments | Read More »

Pawnshops Migrate Online; Pawntique.com CEO Explains

Pawnshops Migrate Online; Pawntique.com CEO Explains

Most sectors of the retail economy do business on the Internet. That now includes pawnshops. Our guest, Don Battis, is the found... 0 Comments | Read More »

Google Shopping: Preparing for Paid Listings

Google Shopping: Preparing for Paid Listings

It’s been a month of heated debate and speculation since Google announced its intention to phase out free listings on its compa... 1 Comment | Read More »

Qwiki's New Video Creator May Have Ecommerce Applications

Qwiki's New Video Creator May Have Ecommerce Applications

A New York-based rich-media technology firm has released a new platform that may make it easier for online retailers to produce... 0 Comments | Read More »

How to Hire an Affiliate Manager

How to Hire an Affiliate Manager

Online retailers frequently ask me, “How much time am I going to need to run an affiliate marketing program?” Larger companies... 3 Comments | Read More »

For Quick Sales, Target Top PPC Ad Placements

For Quick Sales, Target Top PPC Ad Placements

For many retail businesses, summers can be a challenging time to maintain steady revenue. This week, I’m going to focus on a st... 1 Comment | Read More »

5 Ways to Freshen Your Email List

5 Ways to Freshen Your Email List

Your email-marketing program depends on a quality list. It's easy for a list to stagnate over time. An email database that is l... 4 Comments | Read More »

Understanding Comparison Shopping Engines

Understanding Comparison Shopping Engines

Editor's note: We welcome Jody Hartwig as our newest contributor. She is a senior account manager at Acumium, an ecommerce cons... 7 Comments | Read More »

Affiliate Marketing: Optimize Creative Inventory

Affiliate Marketing: Optimize Creative Inventory

Managing an affiliate marketing channel is more than just getting affiliates to join your program. It is also about optimizing... 1 Comment | Read More »

Remarketing Renaissance Helps Ecommerce Merchants

Remarketing Renaissance Helps Ecommerce Merchants

The idea of targeting ads to visitors who leave a site and continue surfing the web always made sense to me. Until recently, ho... 0 Comments | Read More »

10 Ways to Evaluate Online Marketplaces

10 Ways to Evaluate Online Marketplaces

Online marketplaces have been around for a long time. The world’s largest online retailer, Amazon.com, is a marketplace. Many b... 0 Comments | Read More »

Publishers to Become Ecommerce Merchants?

Publishers to Become Ecommerce Merchants?

Trends in online commerce, content marketing, and advertising sales may have set the ecommerce and publishing industries on a c... 1 Comment | Read More »

Online Apparel Sales Explode

Online Apparel Sales Explode

Books, music, software, and consumer electronics have been the mainstay of ecommerce transactions since online sales began. App... 2 Comments | Read More »

Choosing Sales Channels to Reach Target Consumers

Choosing Sales Channels to Reach Target Consumers

In my previous three articles, I explored the importance of developing effective strategies for your ecommerce business. This ... 0 Comments | Read More »

Affiliate Marketing: Communicating with Your Affiliates

Affiliate Marketing: Communicating with Your Affiliates

One of the important responsibilities of managing an affiliate marketing channel is communicating with affiliates. The most co... 0 Comments | Read More »

3 Examples of Contest Marketing

3 Examples of Contest Marketing

Contest marketing seeks to give shoppers a positive retailer-related experience, create an affinity for the products a retailer... 1 Comment | Read More »

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