Marketing & Revenue Growth Articles
Comparison Shopping Sites
With millions of ready-to-buy consumers turning to shopping comparison sites, experts advise retailers to consider participatin... 5 Comments | Read More »
What Is Multichannel Selling?
Defining multichannel selling has taken a new twist in recent years, but the end result is the same for merchants — getting pro... 1 Comment | Read More »
Why Your Business Should Be Blogging
Whereas letter writing was the primary method of communicating with friends, family, heads of state, and businesses 150 years a... 0 Comments | Read More »
Pay-Per-Call: A Smarter Way to Advertise
Pay-per-call has been one of the trends in online marketing recently. In fact, pay-per-performance advertising, overall, is gai... 0 Comments | Read More »
Should You Add SEO To Your Marketing Efforts?
Pay-per-click advertising is, no doubt, one of the most effective ways of getting new leads and prospects to come to your websi... 1 Comment | Read More »
Tradeshows The Right Way
For online retailers, tradeshows are an incredible opportunity to source goods, connect with wholesalers and manufacturers, and... 0 Comments | Read More »
Email as a Mini-sale
Sales professionals have a notion of “mini-sales.” A mini-sale occurs when a prospect agrees to learn more about you or your p... 0 Comments | Read More »
Ten Ways to Grow Your Online Store Sales, Part 3
We covered the importance of keywords and content in our first installment and we covered customer testimonials, offering multi... 0 Comments | Read More »
Ten Ways to Grow Your Online Store Sales, Part 2
We covered the importance of keywords and content in last week's installment. Today, let's take a look at four more important w... 2 Comments | Read More »
Email Marketing: Open-Rates and Click-Throughs
The "FROM:" line in an email is the most important factor to getting it opened. “Email marketers should use a consistent ‘From... 1 Comment | Read More »
Ten Ways to Grow Your Online Store Sales, Part 1
These days, setting up an online storefront is easier, less expensive and more valuable than ever as more and more people get c... 0 Comments | Read More »
Growing Your Sales Using eBay Sales Data
Understanding product markets can help you determine what you should sell online and how you should sell it. The right product ... 0 Comments | Read More »
Analysis: Search Engines Are Not Created Equal
The pay-per-click test Practical eCommerce conducted on search engines Google, Yahoo!, Ask and MSN netted some interesting data... 0 Comments | Read More »
Email Marketing Fosters Long-Term Relationships
The use of email is changing the way businesses communicate with their customers. Rather than using email solely to offer produ... 0 Comments | Read More »
Pay-Per-Call: New Player on the Scene?
Online advertising is heating up and growing quickly in popularity. However, many companies are missing out if they don’t have ... 0 Comments | Read More »
Pay-Per-Click Advertising: Evaluating Options
Practical eCommerce recently conducted a pay-per-click advertising test with four search engines — Google, Yahoo!, Ask and MSN.... 1 Comment | Read More »
PPC Expense: What Is A Customer Worth?
When determining how much to spend on a pay-per-click campaign, an etailer should first calculate what a customer is worth to h... 0 Comments | Read More »
Q&A: Outlook for Search Advertising Prices
Will ecommerce firms pay more or less for paid search ads in the near future? Google’s net profit in 2005 exceeded 30 percent ... 0 Comments | Read More »
Use In-store Kiosks to Promote Website
When was the last time you were shopping for an item you just had to have, only to discover when you got to the store you could... 0 Comments | Read More »
Vertical Search Could Mean Better ROI
Raise your hand if you’ve implemented or managed a Google AdWords campaign for your online business. Instantly, thousands of ha... 2 Comments | Read More »
