Marketing & Revenue Growth
Launching a New Ecommerce Business
I am helping a friend who is considering setting up a new ecommerce business. Even though she has done it before, we are both r... 5 Comments | Read More »
4 Ways to Improve Email Deliverability
For an email-marketing program to be successful, the message must be delivered. In this article, I'll explain email deliverabil... 2 Comments | Read More »
7 Strategies to Grow Ecommerce Revenue
As an ecommerce business owner, I focused on growing revenue. With increasing competition in most markets, ecommerce merchants ... 7 Comments | Read More »
Research Your Competition
Sometimes the best way to improve your own business is by taking a hard look at your competitors. By understanding their most and le... 0 Comments | Read More »
Be a Customer Service Superhero, Like Ron Burley
Customer concerns, complaints, and problems give online merchants an opportunity to build lasting customer relationships and bo... 2 Comments | Read More »
Pawnshops Migrate Online; Pawntique.com CEO Explains
Most sectors of the retail economy do business on the Internet. That now includes pawnshops. Our guest, Don Battis, is the found... 0 Comments | Read More »
Google Shopping: Preparing for Paid Listings
It’s been a month of heated debate and speculation since Google announced its intention to phase out free listings on its compa... 1 Comment | Read More »
Qwiki's New Video Creator May Have Ecommerce Applications
A New York-based rich-media technology firm has released a new platform that may make it easier for online retailers to produce... 0 Comments | Read More »
How to Hire an Affiliate Manager
Online retailers frequently ask me, “How much time am I going to need to run an affiliate marketing program?” Larger companies... 3 Comments | Read More »
For Quick Sales, Target Top PPC Ad Placements
For many retail businesses, summers can be a challenging time to maintain steady revenue. This week, I’m going to focus on a st... 1 Comment | Read More »
5 Ways to Freshen Your Email List
Your email-marketing program depends on a quality list. It's easy for a list to stagnate over time. An email database that is l... 4 Comments | Read More »
Understanding Comparison Shopping Engines
Editor's note: We welcome Jody Hartwig as our newest contributor. She is a senior account manager at Acumium, an ecommerce cons... 7 Comments | Read More »
Affiliate Marketing: Optimize Creative Inventory
Managing an affiliate marketing channel is more than just getting affiliates to join your program. It is also about optimizing... 1 Comment | Read More »
Remarketing Renaissance Helps Ecommerce Merchants
The idea of targeting ads to visitors who leave a site and continue surfing the web always made sense to me. Until recently, ho... 0 Comments | Read More »
10 Ways to Evaluate Online Marketplaces
Online marketplaces have been around for a long time. The world’s largest online retailer, Amazon.com, is a marketplace. Many b... 0 Comments | Read More »
Publishers to Become Ecommerce Merchants?
Trends in online commerce, content marketing, and advertising sales may have set the ecommerce and publishing industries on a c... 1 Comment | Read More »
Online Apparel Sales Explode
Books, music, software, and consumer electronics have been the mainstay of ecommerce transactions since online sales began. App... 2 Comments | Read More »
Choosing Sales Channels to Reach Target Consumers
In my previous three articles, I explored the importance of developing effective strategies for your ecommerce business. This ... 0 Comments | Read More »
Affiliate Marketing: Communicating with Your Affiliates
One of the important responsibilities of managing an affiliate marketing channel is communicating with affiliates. The most co... 0 Comments | Read More »
3 Examples of Contest Marketing
Contest marketing seeks to give shoppers a positive retailer-related experience, create an affinity for the products a retailer... 1 Comment | Read More »
