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Marketing & Revenue Growth

7 Things to Know about Your Customers

7 Things to Know about Your Customers

Whether you are planning to launch a new online store, new product lines, or an entirely new business, you need to know who you... 0 Comments | Read More »

6 Ways to Increase Prices on Your Ecommerce Site

6 Ways to Increase Prices on Your Ecommerce Site

Pricing management is one of the most ignored processes for an ecommerce site. Most sites set the prices once and then largely ... 0 Comments | Read More »

3 Tips for Deciding What to Sell Online

3 Tips for Deciding What to Sell Online

What a merchant sells online has a significant effect on that merchant’s success, including profitability and longevity. New ec... 4 Comments | Read More »

5 Unique and Effective Email Offers

5 Unique and Effective Email Offers

The offer in an ecommerce email campaign is key. Coming up with offers that stand out from the competition and get your subscri... 1 Comment | Read More »

Google AdWords Ad Extensions Basics

Google AdWords Ad Extensions Basics

Google AdWords extensions give potential shoppers more information about a merchant and more options to engage with that mercha... 0 Comments | Read More »

Pinterest: Choosing Cover Images, Tracking Pins

Pinterest: Choosing Cover Images, Tracking Pins

Pinterest released a new feature last week, giving marketers significantly more control over how their companies' Pinterest boa... 2 Comments | Read More »

10 Ways to Improve Product Photos

10 Ways to Improve Product Photos

Online stores do not have the shelves filled with products for consumers to touch and examine like physical stores do. This mak... 4 Comments | Read More »

4 Pinterest Marketing Mistakes

4 Pinterest Marketing Mistakes

Pinterest is a fun social media service that lets users post images and videos, organized into topical boards. The site has gre... 9 Comments | Read More »

Boost Pay-per-click Profits in 5 Easy Steps

Boost Pay-per-click Profits in 5 Easy Steps

The difference between a profitable and an unprofitable pay-per-click advertising campaign can be the post-click conversion rat... 0 Comments | Read More »

How Authors, Entertainers Are Selling Their Content Online; 9 Examples

How Authors, Entertainers Are Selling Their Content Online; 9 Examples

Whether through online video, audio, or ebooks, entertainers and authors are finding new access to audiences. In many cases, it... 0 Comments | Read More »

3 Basic Ways to Improve PPC Advertising

3 Basic Ways to Improve PPC Advertising

Pay-per-click advertising is a staple of ecommerce marketing that can play a key role in increasing site traffic and sales when... 1 Comment | Read More »

3 Examples of Marketing on the Fringe

3 Examples of Marketing on the Fringe

Unrestrained marketers with blockbuster budgets can come up with some pretty amazing ways to promote products and services. The... 0 Comments | Read More »

4 Ways to Write Compelling Blog Titles

4 Ways to Write Compelling Blog Titles

Blog post titles that capture a reader's attention, make strong claims, and solve problems should get lots of clicks, shares, a... 0 Comments | Read More »

Using Email to Promote Holiday Sales; Pros and Cons

Using Email to Promote Holiday Sales; Pros and Cons

With St. Patrick’s Day near, companies are scrambling to deliver emails to promote green-themed products, or events around the ... 1 Comment | Read More »

Kabbage, A Funding Source for Ecommerce Merchants

Kabbage, A Funding Source for Ecommerce Merchants

When we first first wrote about Kabbage just over a year ago, it was a fledgling endeavor with only eBay merchants as customers... 1 Comment | Read More »

3 Tips for Better Email Subscription Forms

3 Tips for Better Email Subscription Forms

Email subscription forms should be simple and direct, encouraging site visitors to become opt-in participants in email marketin... 0 Comments | Read More »

How to Promote a New Product on Your Ecommerce Site

How to Promote a New Product on Your Ecommerce Site

Retailers frequently add new product lines, brands, or even seasonal items. When these fresh items are introduced, marketers ca... 2 Comments | Read More »

Configuring an Ecommerce Site for International Orders; 8 Tips

Configuring an Ecommerce Site for International Orders; 8 Tips

International orders are an often overlooked market for ecommerce merchants. Prior to accepting them, however, merchants should... 2 Comments | Read More »

3 Tips for Managing a Store's Online Reputation

3 Tips for Managing a Store's Online Reputation

Ecommerce marketers can monitor and maintain their stores' online reputation with regular searches and alerts, social media tra... 4 Comments | Read More »

How to Optimize a Pay-per-click Landing Page

How to Optimize a Pay-per-click Landing Page

A pay-per-click landing page should be a sales conversion engine, tuned to help consummate an order. Landing pages “are one of... 0 Comments | Read More »

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