Marketing & Revenue Growth
Pinterest: Choosing Cover Images, Tracking Pins
Pinterest released a new feature last week, giving marketers significantly more control over how their companies' Pinterest boa... 2 Comments | Read More »
10 Ways to Improve Product Photos
Online stores do not have the shelves filled with products for consumers to touch and examine like physical stores do. This mak... 4 Comments | Read More »
4 Pinterest Marketing Mistakes
Pinterest is a fun social media service that lets users post images and videos, organized into topical boards. The site has gre... 9 Comments | Read More »
Boost Pay-per-click Profits in 5 Easy Steps
The difference between a profitable and an unprofitable pay-per-click advertising campaign can be the post-click conversion rat... 0 Comments | Read More »
How Authors, Entertainers Are Selling Their Content Online; 9 Examples
Whether through online video, audio, or ebooks, entertainers and authors are finding new access to audiences. In many cases, it... 0 Comments | Read More »
3 Basic Ways to Improve PPC Advertising
Pay-per-click advertising is a staple of ecommerce marketing that can play a key role in increasing site traffic and sales when... 1 Comment | Read More »
3 Examples of Marketing on the Fringe
Unrestrained marketers with blockbuster budgets can come up with some pretty amazing ways to promote products and services. The... 0 Comments | Read More »
4 Ways to Write Compelling Blog Titles
Blog post titles that capture a reader's attention, make strong claims, and solve problems should get lots of clicks, shares, a... 0 Comments | Read More »
Using Email to Promote Holiday Sales; Pros and Cons
With St. Patrick’s Day near, companies are scrambling to deliver emails to promote green-themed products, or events around the ... 1 Comment | Read More »
Kabbage, A Funding Source for Ecommerce Merchants
When we first first wrote about Kabbage just over a year ago, it was a fledgling endeavor with only eBay merchants as customers... 1 Comment | Read More »
3 Tips for Better Email Subscription Forms
Email subscription forms should be simple and direct, encouraging site visitors to become opt-in participants in email marketin... 0 Comments | Read More »
How to Promote a New Product on Your Ecommerce Site
Retailers frequently add new product lines, brands, or even seasonal items. When these fresh items are introduced, marketers ca... 2 Comments | Read More »
Configuring an Ecommerce Site for International Orders; 8 Tips
International orders are an often overlooked market for ecommerce merchants. Prior to accepting them, however, merchants should... 2 Comments | Read More »
3 Tips for Managing a Store's Online Reputation
Ecommerce marketers can monitor and maintain their stores' online reputation with regular searches and alerts, social media tra... 4 Comments | Read More »
How to Optimize a Pay-per-click Landing Page
A pay-per-click landing page should be a sales conversion engine, tuned to help consummate an order. Landing pages “are one of... 0 Comments | Read More »
Affiliate Marketing: Segmenting Your Affiliates, Part 2
Running an affiliate program often requires managing relationships with thousands of different advertising partners. This can ... 0 Comments | Read More »
3 New Google AdWords' Features Worth Trying
Google continues adding new features to AdWords. "Enhanced Ad Sitelinks," "Offer Extensions," and "TrueView" video ads are thre... 0 Comments | Read More »
Using Content Marketing for Your Ecommerce Business
Content marketing seeks to publish high-quality content to engage prospects, earn business, and create repeat customers. In th... 1 Comment | Read More »
15 Top Crowdfunding Projects on Kickstarter
Kickstarter is a crowdfunding site to fund entrepreneurial projects in technology, design, film, art, and other creative fields... 3 Comments | Read More »
Competing on Price Possible for Small Merchants, Says BlackLocus CEO
Conventional wisdom is that smaller ecommerce merchants cannot compete against larger ones in terms of the prices of their respect... 0 Comments | Read More »
