Email Segmentation 101
"Email Segmentation 101" is a free, 30-minute webinar. The presenter is Carolyn Nye, email marketing manager for USAData, a co... Read More »
Marketing & Revenue Growth
5 Steps to Effective Email Calls to Action
In email marketing, subject lines get recipients to open the email. The "from" line gives credibility and builds brand awarenes... 1 Comment | Read More »
PowerReviews CEO on 'Fake' Product Reviews
Consumer product reviews, by most any measure, drive sales. But what happens if a review has been paid for? Or posted by a compet... 0 Comments | Read More »
4 Ways to Improve Ecommerce Conversions with Better Landing Pages
Better landing page content and design may boost ecommerce conversions. A small difference in an online merchant's conversion ... 0 Comments | Read More »
Ask an Expert: Better to Sell Retail or Wholesale?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 0 Comments | Read More »
3 Tips for Getting Started with Subscriptions
Product and service subscriptions give ecommerce businesses a reliable flow of revenue, predictable inventory requirements, and... 0 Comments | Read More »
Who Reads Practical eCommerce? Please Take Our Survey
The goal of our latest survey is to simply learn more about you, our reader. We do this periodically to help ensure our editori... 0 Comments | Read More »
Alibaba V.P. on Opportunities for U.S. Ecommerce Merchants
There's no bigger name in the ecommerce industry than Alibaba. It was launched in 1999 in China, but it now services millions of ... 0 Comments | Read More »
Cheaper Clicks from AdWords Coming?
Google's average revenue per click from AdWords' advertisers dropped for the first time in two years for the quarter ended Dec.... 1 Comment | Read More »
Affiliate Marketing: Segmenting Your Affiliates
As a retailer, you likely segment your consumers. The segmentation can be a formal exercise, where preferred customers get pre... 0 Comments | Read More »
Fake Reviews, a Despicable Practice?
Online retailers have an ethical and legal responsibility to customers to advertise and market in an honest and legitimate fash... 15 Comments | Read More »
PetFlow.com: Customer Focus, Business Savvy Drives Success
PetFlow is a subscription-based ecommerce business that sells pet food, including heavy bags of it, overcoming logistic and ser... 2 Comments | Read More »
3 Things to Love About Quarterly.co
A new ecommerce business delivers curated gifts to its customers on a subscription basis and exemplifies some of the most excit... 4 Comments | Read More »
3 Content Lessons from Top Performing Blogs
Blogs are a good way to engage customers, offer more than products, and attract visitors to a site. Great blogs are often the... 1 Comment | Read More »
10 Ideas to Grow Ecommerce Profits in 2012
The 2011 holiday season was record breaking for online commerce. Sales hit a new high of $37 billion, according to comScore, th... 5 Comments | Read More »
Email Marketing: 3 Ways to Increase Relevancy
An email marketing message needs to be relevant to its recipients to achieve maximum results. Relevancy can be a simple as inse... 3 Comments | Read More »
How to Analyze Your Ecommerce Competitors
In online retailing, an accurate and current competitive analysis accesses rival merchants' strengths and weaknesses relative t... 0 Comments | Read More »
Daily Deals: A Good Investment for Merchants?
Daily deal sites generated a lot of news and excitement in 2011 — mostly from the consumer perspective. I thought it would be u... 1 Comment | Read More »
Buying Sites to Boost Traffic
Purchasing and maintaining established, niche websites may help online retailers increase site traffic and sales. Boiled down ... 0 Comments | Read More »
U.S. Online Holiday Sales Reach $37 Billion, Set Record
Deep discounts and free shipping fueled a record setting November-to-December holiday shopping season for online merchants in 2... 0 Comments | Read More »
