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Search Engine Optimization

Ecommerce Search Marketing Evolves

Ecommerce Search Marketing Evolves

A few years ago, small ecommerce business owners invested a good part of their marketing budgets on search engine optimization.... 5 Comments | Read More »

Local SEO: 9 Free Tools

Local SEO: 9 Free Tools

Local search engine optimization is critical for small businesses that are looking to attract walk-in customers. From being fou... 3 Comments | Read More »

SEO Audits: What to Expect

SEO Audits: What to Expect

One of the challenges that plagues the search marketing industry is a lack of standards around the quality and scope of work. D... 0 Comments | Read More »

SEO: Impact of Ecommerce Catalog Structure

SEO: Impact of Ecommerce Catalog Structure

Information architecture and search engine optimization are both critical aspects of developing an ecommerce site. During the p... 3 Comments | Read More »

Search Result Domination with Social Media

Search Result Domination with Social Media

Social media and organic search work hand in hand, but not in the way most people think. Building up a grand social media pre... 0 Comments | Read More »

SEO: Optimal Ecommerce URLs

SEO: Optimal Ecommerce URLs

The ecommerce platform that hosts a site determines the URL structure, which in turn can have an impact on the site’s search en... 0 Comments | Read More »

Facebook Takes on Local Search

Facebook Takes on Local Search

Consumers use the Internet to search for local businesses, events, and topics. Google is a major player in local search, but so... 1 Comment | Read More »

SEO New Year’s Resolutions for 2013

SEO New Year’s Resolutions for 2013

With a new year ahead, it’s time to think about New Year’s resolutions. What do you want search engine optimization to do for y... 2 Comments | Read More »

SEO: When Product Facets and Filters Fail

SEO: When Product Facets and Filters Fail

Ecommerce sites rely on filtered or faceted navigation to make their product catalogs more easily digestible for customers. Dep... 3 Comments | Read More »

SEO: Working Around a Redesign

SEO: Working Around a Redesign

When a redesign or platform change looms in your site’s future, it’s easy to turn off all search-engine-optimization work and f... 0 Comments | Read More »

The SEO Benefit of Infographics

The SEO Benefit of Infographics

Search engine optimization professionals don't usually recommend creating more images, but infographics can have a real benefit... 5 Comments | Read More »

Using Keyword Research beyond SEO

Using Keyword Research beyond SEO

Keyword research is one of the foundational pieces of search engine optimization because it illuminates the exact words real-li... 0 Comments | Read More »

How to Measure SEO Performance

How to Measure SEO Performance

Search engine optimization may be a mix of art and science, but it’s as measurable and accountable as other online marketing ch... 1 Comment | Read More »

23 Tools to Help Manage Content

23 Tools to Help Manage Content

To ensure your customers have a rich experience with great content, you'll need more than just a content management system. You... 1 Comment | Read More »

4 Fast Ways to Kill Your SEO

4 Fast Ways to Kill Your SEO

Search engine optimization experts usually focus on what you should do to improve your site’s organic search rankings. In this ... 4 Comments | Read More »

SEO: 3 Ways to Grow Links to Your Ecommerce Site

SEO: 3 Ways to Grow Links to Your Ecommerce Site

Search engine optimization relies in large part on relevant content and authoritative links from other sites. As the search eng... 2 Comments | Read More »

Understanding Google’s Algorithm Updates

Understanding Google’s Algorithm Updates

The term "webspam" refers to low-quality sites that use manipulative search engine optimization strategies to win rankings and ... 3 Comments | Read More »

24 SEO Browser Extensions

24 SEO Browser Extensions

Managing search engine ranking is much easier with the right browser extensions. There are many search engine optimization plug... 3 Comments | Read More »

YouTube’s Time Watched Algorithm Update

YouTube’s Time Watched Algorithm Update

In the past, YouTube measured a video’s popularity based on the number of clicks it received. Last Friday the video search gian... 1 Comment | Read More »

SEO: Marshaling Your Keyword Army

SEO: Marshaling Your Keyword Army

Content optimization for search engines seems straightforward. You research the keywords that your customers use most frequentl... 6 Comments | Read More »

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