International Search Engine Optimization
"International Search Engine Optimization" is a free, 30-minute webinar. The presenter is Jill Kocher, contributing editor for ... Read More »
Search Engine Optimization
Why Does SEO Take So Long?
Search marketing’s two halves are so similar and yet so different. A new pay-per-click advertising campaign can be set up and p... 0 Comments | Read More »
SEO Site Migration Checklist
Migrating a site to a new platform or domain, or implementing a major redesign, is one of the most stressful situations in sear... 0 Comments | Read More »
23 Tools to Research Your Competition
Sometimes the best way to improve your own business is by taking a hard look at your competitors. By understanding their most a... 0 Comments | Read More »
Bing Goes Social with New Redesign
Microsoft's Bing search engine will get a major redesign in the next month, extending the tool's integration with Facebook and ... 0 Comments | Read More »
SEO: How to Amplify Keyword Signals
Search engine optimization is all about "signal" and "amplification." The signal is simply using relevant keywords. Amplificati... 2 Comments | Read More »
SEO Professionals Can Harm an Ecommerce Business
Like Bon Jovi’s song, “You Give Love a Bad Name,” some search engine optimization companies give that profession a bad reputati... 6 Comments | Read More »
Google’s Over-Optimization Penalty an Evolution, Not Revolution
Google’s much discussed over-optimization penalty turned out to be a moderate evolutionary step in Google’s site quality crusad... 5 Comments | Read More »
22 Free Keyword Research Tools
Choosing the right keyword is the foundation of successful search engine optimization. Fortunately there are a number of free o... 0 Comments | Read More »
SEO: Avoid Link Building Shortcuts
There are no safe link building shortcuts. Instead I want to warn marketers about deceptive search marketers and the dangers o... 3 Comments | Read More »
SEO: Build Relationships, Not Links
When the Internet was new, it was difficult to find interesting and relevant websites. Link building was easy in those days. It... 7 Comments | Read More »
SEO and PPC: Synergistic or Cannibalistic?
Many ecommerce managers wonder whether the paid search ads they place enhance or cannibalize the organic search results. They w... 5 Comments | Read More »
8 SEO Pointers for Ecommerce Product Pages
Search engine optimization can be the difference between ecommerce businesses that thrive, and those that don't. Optimizing pr... 4 Comments | Read More »
Google's Secure Search Squeezes SEO Planning and Reporting
Google's secure SSL search protects users' search results and the keywords they searched on. Unfortunately, it also poses a gro... 5 Comments | Read More »
Google Plans SEO Over-Optimization Penalty
Google’s head spam cop Matt Cutts announced the impending launch of a new over-optimization penalty to “level the playing gr... 9 Comments | Read More »
Top 5 Reasons to Use Google Webmaster Tools
There’s a common misconception that registering with Google Webmaster Tools somehow enables Google more access to information a... 0 Comments | Read More »
SEO for Mobile Apps and App Stores
The world of mobile applications is foreign territory to most Internet marketers. App development requires different skills tha... 0 Comments | Read More »
SEO Benefits of Responsive Web Design
Site owners have many competing needs when developing mobile sites. Different devices, different capabilities, different screen... 5 Comments | Read More »
BloomReach to Change SEO Technology?
Search engine optimization, boiled down, is the process of making sure a web page ends up highly ranked on search results, for ... 0 Comments | Read More »
SEO: Optimizing Ratings, Reviews and Comments
Content that consumers leave on an ecommerce site can improve the site’s search engine optimization, if the platforms and under... 2 Comments | Read More »
