Search Engine Optimization Articles
SEO Report Card: SimpleFamilyLiving.com a "Train Wreck"
This month's "SEO Report Card" victim, er, volunteer, SimpleFamilyLiving.com, is quite simply, an SEO train wreck. The mission ... 4 Comments | Read More »
SEO: Where Is Blended Search for Ecommerce Queries?
When the concept of blended search was introduced, the search engine optimization (SEO) industry and ecommerce retailers got ve... 1 Comment | Read More »
Chart of the Week: Bing Boosts Microsoft's Search Share in First Week
Microsoft's fast, effective, and attractive new search engine, Bing, sent the company's searcher penetration and share of se... 4 Comments | Read More »
Wolfram|Alpha: A Search Engine Not Ready for eCommerce Merchants
Wolfram|Alpha is a search engine that aims to deliver answers to factual queries. Many search-engine-optimization blogs have re... 1 Comment | Read More »
SEO: "Speak" to the Search Engine Spiders
Search engines are like translators. With no more than a couple of words entered into the search box, they attempt to translate... 2 Comments | Read More »
Blended Search: Four Ways to Optimize Content for Better Search Rankings
Gone are the days when a search is performed and only a list of pertinent websites appears in the search engine results page. I... 2 Comments | Read More »
PeC Traffic Report: Does Google's "Vince Update" Favor Big Brands?
A recent change to the Google algorithm apparently favors established, well-known brands in some categories, potentially making... 2 Comments | Read More »
SEO Report Card: eHobbies.com "Uncommonly Sophisticated"
This month eHobbies.com is up for review. Ken Kikkawa, CEO of eHobbies, submitted the site for grading. I have to say I was imp... 2 Comments | Read More »
Negative Keywords Improve Pay-per-click Performance, Save Money
Implementation of negative keywords to your paid search account is one of the most effective methods to improve its performance... 4 Comments | Read More »
The PeC Review: Google's Search-Based Keyword Tool Lets You See What Spiders See
Google’s Search-Based Keyword Tool can help ecommerce merchants find pertinent keywords specific to a given URL, potentially im... 0 Comments | Read More »
8 Tips for Choosing an SEO Professional
Editor's Note: Greg Laptevsky is a longtime Practical eCommerce contributor and a professional search-engine-marketing consulta... 5 Comments | Read More »
SEO: Try Surfing Like a Search Engine Spider
I’m a visual learner. I need to see and interact with things to understand them. It therefore helps me to mimic the behavior of... 5 Comments | Read More »
SEO Report Card: Poor SEO Choices Cost Worthy Charity
Although you might not think of nonprofits as having ecommerce sites, they do. They accept donations via secure transactions. R... 0 Comments | Read More »
SEO: Targeting the Longtail for More Sales
For many small online businesses, especially ecommerce, search-engine, keyword optimization is a once a year process at best. O... 3 Comments | Read More »
Measuring SEO Performance
Measuring success in search engine optimization can typically be done in four ways. “Indexation” measurements will determine if... 3 Comments | Read More »
SEO Report Card: Gosatellite.com
I took a long hiatus from "SEO Report Card" when my capable colleague Jeff Muendel filled-in for me. But now I'm happy to repor... 0 Comments | Read More »
SEO: Estimating Sales Potential from Keywords and Phrases
The perception that search engine optimization is a limitless source of free traffic and sales is one reason that SEO campaigns... 4 Comments | Read More »
Survey of The Month: SEO is Both Important and Misunderstood
Ecommerce merchants overwhelming said that search engine optimization (SEO) was an active part of their marketing efforts and t... 5 Comments | Read More »
Ecommerce Know-How: Customer-Centric Content as Link Bait
Online shopkeepers can use good customer-oriented content to improve PageRank and increase sales. In the world of search engin... 1 Comment | Read More »
Ecommerce Know-How: Information Architecture to Improve SEO and Usability
Taking lessons from two marketing disciplines, online retailers and their web designers can build a well structured Internet st... 1 Comment | Read More »
