Search Engine Optimization Basics
"Search Engine Optimization Basics" is a free, 30-minute webinar. The presenter is Jill Kocher, contributing editor for Practic... Read More »
Search Engine Optimization
SEO Impact of Google’s Search Plus Your World
As search and social become ever more entwined in Google’s and Bing’s algorithms and search results, search engine optimizers c... 0 Comments | Read More »
Optimizing a Page for Search Engines, Part 3: Keywords to Content
Editor's Note: This is the final installment of a three-part series on optimizing ecommerce pages for search engines. The first... 1 Comment | Read More »
Too Much SEO Can Harm an Ecommerce Business
Traffic from search engines remains crucial to most ecommerce merchants, in spite of the prominence of social media networks. ... 5 Comments | Read More »
Balancing Usability with SEO; Expert Explains
Traffic from search engines remains crucial to most ecommerce merchants — in spite of the prominence of social media. But focusin... 0 Comments | Read More »
Optimizing a Page for Search Engines, Part 2: Keyword Mapping
Editor's Note: This is the second installment of a three-part series on optimizing ecommerce pages for search engines. The firs... 3 Comments | Read More »
Optimizing a Page for Search Engines, Part 1: Keyword Research
Editor's Note: This is the first installment of a three-part series on optimizing ecommerce pages for search engines. In its p... 3 Comments | Read More »
10 Tips to Hire a Great SEO Agency
Staying on top of search engine optimization requires time and effort that many small businesses can’t afford in-house. One obv... 2 Comments | Read More »
Using Social Buttons to Enhance Search Engine Optimization
Social "signals" increasingly influence search results in both Google and Bing. The search engines are coming to consider socia... 0 Comments | Read More »
SEO: Title-Tag Optimization for Ecommerce Sites
Optimizing title tags is a bit like eating your vegetables. No one wants to do it, but everyone knows it's good for you. Search... 3 Comments | Read More »
8 Tutorials for SEO Beginners
Search engine optimization is the process of improving the visibility of a website to search engines. While that is a simple id... 1 Comment | Read More »
Formatting a Product Spreadsheet for Google Merchant Center
Google has created a service that helps online retailers list and submit products to Google's Product Search, Product Ads, and ... 3 Comments | Read More »
How to Benefit from Googlebot-Mobile’s New Smarts
Google’s mobile crawler Googlebot-Mobile has traditionally focused on content designed for feature phones and their extremely l... 3 Comments | Read More »
Managing SEO and Social Media Together
How etailers manage their social media marketing channel has a growing impact on organic search results. Google and Bing have b... 1 Comment | Read More »
Ask an Expert: For SEO, Better to Host Videos or Use YouTube?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 4 Comments | Read More »
5 Conversion Tools for SEO and Beyond
The quickest path to earning more from an ecommerce site's organic search traffic is to convert more consumers who already go t... 1 Comment | Read More »
SEO: Letting Customers Generate Long Tail Search Terms
Search engine optimization typically focuses on the trophy terms, the high-volume keyword phrases, because marketers need to dr... 1 Comment | Read More »
Syndicating Content for SEO Benefit
When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to... 2 Comments | Read More »
Does SEO Conflict with User-Friendly Websites?
Google's so-called "Farmer/Panda" algorithm update rewards original, high-quality site content. Aggregators suffer under Panda... 5 Comments | Read More »
Navigation: Your Biggest On-Site SEO Asset
A site's navigational links can help its search engine optimization. Links pass "link popularity," little votes of value, from ... 0 Comments | Read More »
