Search Engine Optimization
SEO Report Card: Need Pages At Product Level
One site review request really stood out in this month's batch. Kyle Kano is the owner and operator of The Honey Jar, and he is... 1 Comment | Read More »
SEO: Google Cracks Open Its Black Box
Wouldn't it be great if Google offered insight into how your website stacks up against its super-secret algorithms? What ails y... 5 Comments | Read More »
SEO Report Card: The Google Death Sentence
Seasonal online businesses, Gifts By Delivery, have it tough. During most of the year, they live lean while sales slow to a tri... 8 Comments | Read More »
SEO: The Duplicate Content Penalty
The question of Google's supposed "duplicate content penalty" seems to be on everybody's minds these days. This issue is partic... 15 Comments | Read More »
SEO Report Card: Escaping the Google Sandbox
New sites are always at a disadvantage when it comes to ranking well in Google, particularly when the domain name is new, too. ... 9 Comments | Read More »
SEO: Can Wikipedia Help Your Business?
In Google, Wikipedia is everywhere. Pretty much anything you type into Google seems to result in a Wikipedia entry being return... 5 Comments | Read More »
Tutorial: Gaining Control of Search Engine Spiders
Introduction Most of us are familiar with the term “search engine spider” and at least understand that they have something to ... 6 Comments | Read More »
SEO: To Buy Links, or Not to Buy Links?
If Google engineer Matt Cutts had his druthers, buying links would become an extinct SEO practice. Cutts has addressed the top... 12 Comments | Read More »
SEO Report Card: Freshpair.com
This month marks the one-year anniversary of the SEO Report Card. During this time, I have received many kind words from both r... 11 Comments | Read More »
SEO Report Card: Scrappopotamus.com
It is time for another MIVA Merchant-powered ecommerce site to get picked apart. I will try to be gentle. This month's "selecte... 1 Comment | Read More »
SEO Toolkit
If you consider that search engine optimization (SEO) is a scientific discipline, then you'll agree that obtaining empirical me... 8 Comments | Read More »
SEO Report Card: Coolbugstuff.com
This month I’ve chosen a fun, quirky ecommerce site, Coolbugstuff.com about insects. Seth Prezant, founder and “bugmaster” (got... 1 Comment | Read More »
SEO: Choosing a Vendor
Selecting an SEO vendor to help improve your site’s searchengine visibility is fraught with hidden dangers.What if the vendor u... 0 Comments | Read More »
SEO Report Card: Shopwildplanet.com
This month’s recipient of an SEO critique is Shopwildplanet.com. Since my SEO how-to column this month is on RSS feeds, I thoug... 1 Comment | Read More »
SEO: RSS Feeds Increase Visibility
Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a ch... 3 Comments | Read More »
The Truth About Optimization
Gaining good positioning with the search engines is one channel for increasing your online business — but it’s not an end in it... 2 Comments | Read More »
SEO: Breadcrumb Trail Boosts Rankings
Breadcrumb navigation is wonderful for usability and for SEO. This text-based navigation shows where in the site hierarchy the ... 2 Comments | Read More »
SEO Report Card: Yarnware.com
For this SEO Report Card, I’m responding to the Yarnware’s heartfelt plea for a site grade. Meredith Bright of Yarnware writes:... 1 Comment | Read More »
SEO: Harness the Power of CSS
Cascading Style Sheets (CSS) is a technology popular with web developers who care about web standards and accessibility. But it... 5 Comments | Read More »
SEO Report Card: KayakFishingStuff.com
In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right... 2 Comments | Read More »
