Search Engine Optimization
SEO: Putting Navigation to Work
Navigation does more than shuttling customers around your site. In addition to its obvious usability and design functions, navi... 0 Comments | Read More »
18 New Productivity Apps in September 2012
The month of September brought a word processing app, several note taking and backup tools, task management apps, a coding app,... 0 Comments | Read More »
SEO Ranking Forecast: 74 and Sunny
One of the hardest aspects of search engine optimization is determining whether changes in your site’s organic search results a... 1 Comment | Read More »
SEO: Using Automated Landing Pages
Marketing automation tools make creating landing pages a snap. They focus on making it more efficient to deliver relevant conte... 0 Comments | Read More »
SEO: Avoiding Penguins and Pandas
Google’s recent penchant for naming major algorithmic updates after animals has the world of search engine optimization soundin... 4 Comments | Read More »
SEO: Launching a Redesigned Site
Editor's Note: This is part two of a two-part series on identifying, assessing, and mitigating the risk of site redesigns on or... 2 Comments | Read More »
SEO: Identifying the Impact of a Site Redesign
Editor's Note: This is part one of a two-part series on identifying, assessing, and mitigating the risk of site redesigns on or... 7 Comments | Read More »
SEO: Using Excel for Keyword Analysis
Excel is the SEO tool I use most frequently. Excel helps me organize my thoughts, decide which keywords or pages to focus on, i... 4 Comments | Read More »
4 Simple Visuals to Explain SEO
When talking to marketers, it can be nearly impossible to get them to look beyond the brand imagery and user experience they’ve... 1 Comment | Read More »
SEO: Can Local Searchers Find Your Stores?
Online location pages of physical stores should provide much more information than just the physical address of a store close t... 0 Comments | Read More »
Guide to Google Webmaster Tools
Valuable search-engine-optimization tools that provide unique data tend to be expensive. Tools with limited data sets or limite... 3 Comments | Read More »
5 SEO Shortcuts to Avoid
Search engines are programmed to reward relevance and popularity, and are striving to algorithmically determine quality as well... 6 Comments | Read More »
SEO Tools from Google, Bing, Blekko
Search engines can provide excellent information that can help site owners increase traffic. Often that information is availabl... 0 Comments | Read More »
Google Shopping’s Impact on SEO
Over the next several months, Google’s free Product Search feature will start costing ecommerce sites a lot more. Since the lau... 3 Comments | Read More »
SEO: Understanding XML Sitemaps
XML sitemaps serve a very niche purpose in search engine optimization: facilitating indexation. Posting an XML sitemap is kind ... 2 Comments | Read More »
SEO Keywords: 'Red Roses' vs. 'Roses Red'
Search engines are code-driven, logic-based pieces of software and hardware that know and do what they’re programmed to do: ran... 2 Comments | Read More »
12 Free Google SEO Tools
Before you spend any money on a search-engine-optimization campaign for your website, take advantage of Google’s free tools to ... 4 Comments | Read More »
SEO Report Card: MotoGP Store, Part 2
The MotoGP Store volunteered for an SEO Report Card. This is the second installment of my analysis of that site. In "Part 1," I... 0 Comments | Read More »
17 Tools to Analyze Your Links
Monitoring your inbound links is a great way to gauge the progress of your website. Inbound links, or backlinks, give you a pic... 0 Comments | Read More »
SEO Report Card: MotoGP Store, Part 1
Every now and then an ecommerce site raises its hand for an "SEO Report Card." It’s a great way for the site to get some free a... 1 Comment | Read More »
