Search Engine Optimization
PageRank: What Is It? And How Do You Calculate It?
Google’s PageRank technology plays an important role in how online stores show up in search results. Understanding how this ra... 5 Comments | Read More »
SEO Report Card: Pkging.com
Packaging becomes particularly important at this time of year when many of us are shipping gifts for the holidays. I’ve lived i... 0 Comments | Read More »
SEO: Buying Links is Risky Business
Garnering inbound links from websites with good PageRank is a mainstay of search engine optimization. Links are like votes fo... 4 Comments | Read More »
SEO Report Card: Socialcouture.com Stresses Social Media
I like parties, and Social Couture is a high-end party supply website. On its corresponding MySpace site (always a good thing t... 0 Comments | Read More »
Find and Measure Links Better with Linkscape
One of the most important attributes of search engine optimization (SEO) is link building, which is garnering quality inbound l... 1 Comment | Read More »
SEO Report Card: Icewraps.net
I went on a hike this weekend and it was a lot of fun—until the next day when I began to feel as if I had participated in... 2 Comments | Read More »
Boost Sales with Google SEO Tools
As search engines have gotten better at discovering web content in many forms, manually submitting to them has become less of a... 3 Comments | Read More »
Coordinate Pay-per-click Advertising With SEO Efforts
The goal of a pay-per-click advertising campaign is to attract qualified traffic to a website in an effort to have searchers co... 3 Comments | Read More »
SEO Report Card: Starwest-botanicals.com
Starwest Botanicals’ home page begins with this statement: “Starwest Botanicals is your on-line supply source for bulk herbs an... 0 Comments | Read More »
Keyword Research: Wordpot Rivals KeywordDiscovery, Wordtracker
While website architecture, link building, and template coding all affect search engine optimization, keyword research and plac... 0 Comments | Read More »
SEO Report Card: Littlepixiegifts.com.au
I don’t spend a lot of time shopping on baby-oriented gift sites, but I get a lot of requests for report card reviews from them... 2 Comments | Read More »
Google Knol: An SEO Perspective
I first wrote about Google Knol here at Practical Ecommerce in January 2008, before it was open to the general public. Now that... 2 Comments | Read More »
SEO Report Card: Music123.com
I’m a musical gear-aholic. My apartment is littered with instruments leaning against walls, stashed in corners, and propped up ... 2 Comments | Read More »
Yahoo! Glue and You: How Blended Search Affects eCommerce
More than likely, you’ve heard the terms “blended search,” “federated search,” or “universal search” (Google’s name for it). Th... 2 Comments | Read More »
SEO Report Card: Pawleyfarm.com
This month's report card website is Pawleyfarm.com, a small site that sells personalized country photographs and note cards. Th... 9 Comments | Read More »
Quick Keyword Research Tools
At the core of many search engine optimization campaigns is keyword research. In order to target what Internet users are lookin... 9 Comments | Read More »
SEO Report Card: Pinkorpunk.com
I have to admit that both the design and focus of this month's report card recipient stood out from the many requests I receive... 8 Comments | Read More »
When SEO Isn't Really SEO
A potential client recently asked a good question. She regularly reads various search-engine-optimization websites, and she was... 11 Comments | Read More »
Interview: “Ask.com Search Results Are Different”
Interactive Corp., or IAC, owns many large Internet-based companies. These companies include Lendingtree.com, Realestate.com, ... 3 Comments | Read More »
SEO Report Card: Seenon.com
This month's report card website is Seenon.com, an ecommerce site that tracks the fashion tendencies of the famous and sells th... 0 Comments | Read More »
