Search Engine Optimization Basics
"Search Engine Optimization Basics" is a free, 30-minute webinar. The presenter is Jill Kocher, contributing editor for Practic... Read More »
Search Engine Optimization
Optimizing a Page for Search Engines, Part 3: Keywords to Content
Editor's Note: This is the final installment of a three-part series on optimizing ecommerce pages for search engines. The first... 3 Comments | Read More »
Too Much SEO Can Harm an Ecommerce Business
Traffic from search engines remains crucial to most ecommerce merchants, in spite of the prominence of social media networks. ... 7 Comments | Read More »
Balancing Usability with SEO; Expert Explains
Traffic from search engines remains crucial to most ecommerce merchants — in spite of the prominence of social media. But focusin... 0 Comments | Read More »
Optimizing a Page for Search Engines, Part 2: Keyword Mapping
Editor's Note: This is the second installment of a three-part series on optimizing ecommerce pages for search engines. The firs... 3 Comments | Read More »
Optimizing a Page for Search Engines, Part 1: Keyword Research
Editor's Note: This is the first installment of a three-part series on optimizing ecommerce pages for search engines. "Part 2: ... 3 Comments | Read More »
10 Tips to Hire a Great SEO Agency
Staying on top of search engine optimization requires time and effort that many small businesses can’t afford in-house. One obv... 2 Comments | Read More »
Using Social Buttons to Enhance Search Engine Optimization
Social "signals" increasingly influence search results in both Google and Bing. The search engines are coming to consider socia... 0 Comments | Read More »
SEO: Title-Tag Optimization for Ecommerce Sites
Optimizing title tags is a bit like eating your vegetables. No one wants to do it, but everyone knows it's good for you. Search... 6 Comments | Read More »
8 Tutorials for SEO Beginners
Search engine optimization is the process of improving the visibility of a website to search engines. While that is a simple id... 3 Comments | Read More »
Formatting a Product Spreadsheet for Google Merchant Center
Google has created a service that helps online retailers list and submit products to Google's Product Search, Product Ads, and ... 3 Comments | Read More »
How to Benefit from Googlebot-Mobile’s New Smarts
Google’s mobile crawler Googlebot-Mobile has traditionally focused on content designed for feature phones and their extremely l... 3 Comments | Read More »
Managing SEO and Social Media Together
How etailers manage their social media marketing channel has a growing impact on organic search results. Google and Bing have b... 1 Comment | Read More »
Ask an Expert: For SEO, Better to Host Videos or Use YouTube?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 4 Comments | Read More »
5 Conversion Tools for SEO and Beyond
The quickest path to earning more from an ecommerce site's organic search traffic is to convert more consumers who already go t... 1 Comment | Read More »
SEO: Letting Customers Generate Long Tail Search Terms
Search engine optimization typically focuses on the trophy terms, the high-volume keyword phrases, because marketers need to dr... 1 Comment | Read More »
Syndicating Content for SEO Benefit
When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to... 2 Comments | Read More »
Does SEO Conflict with User-Friendly Websites?
Google's so-called "Farmer/Panda" algorithm update rewards original, high-quality site content. Aggregators suffer under Panda... 5 Comments | Read More »
Navigation: Your Biggest On-Site SEO Asset
A site's navigational links can help its search engine optimization. Links pass "link popularity," little votes of value, from ... 0 Comments | Read More »
SEO: Using Affiliates for Search Marketing
Working in the organic search industry, I’ve often had large search marketing clients who envied the success of their affiliate... 1 Comment | Read More »
