Search Engine Optimization
SEO Report Card: SolsticeSupply.com, Part 2
Over two years ago, we published an "SEO Report Card" for SolsticeSupply.com, an ecommerce site dedicated to closeout winter go... 2 Comments | Read More »
SEO Sidecars More Trouble than They're Worth
I'll get right to the point. You can't bolt a couple of pages onto the edge of your ecommece site like a sidecar to a motorcycl... 0 Comments | Read More »
SEO: Automating Keyword Selection with AdWords API
Optimizing a website around highly searched keyword terms can materially increase traffic from search engines. But identifying ... 0 Comments | Read More »
How Email Marketing Can Help SEO
Creating valid HTML email newsletters and announcements with a canonical link element may help marketers boost search engine op... 0 Comments | Read More »
13 SEO Plugins for WordPress
WordPress has many tools to run your ecommerce business. Using the many search-engine-optimization plugins of the WordPress com... 0 Comments | Read More »
How to Check Your Website's SEO Health
There’s no reason, really, why ecommerce merchants cannot improve the search engine visibility of their websites. That’s becau... 1 Comment | Read More »
Google Says Smartphone Sites Aren’t Mobile
Perhaps you’ve noticed the lack of mobile sites in your mobile search results. Most likely you’re using a smartphone. The two a... 1 Comment | Read More »
SEO: Is a Mobile Site Necessary to Win Mobile Searchers?
Today’s superphones finally make mobile search a reality. After all, they sport 1GHz processors, 4 inch screens, 4G data connec... 1 Comment | Read More »
Search Engines Love Blogs; 3 Benefits
Search engines love blogs. They provide original, updated content that contribute to highly ranked sites. But how do merchants ... 2 Comments | Read More »
SEO Expert on Optimizing Ecommerce Blogs
Search engines love blogs. They provide original, updated content that contributes to highly ranked sites. But how do merchants op... 0 Comments | Read More »
SEO Case Study: When Past SEO Efforts Hurt Today’s Traffic
Editor's Note: This is the third installment of a search-engine-optimization case study from contributor Jill Kocher on the SEO... 3 Comments | Read More »
SEO Case Study: Improving the Site's Architecture
Editor's Note: This is the second installment of a search-engine-optimization case study from contributor Jill Kocher on the SE... 1 Comment | Read More »
SEO Case Study: One Store’s Struggle with Google Updates
In an effort to increase the quality of its search results, Google launched an update in late February dubbed the “Farmer/Panda... 5 Comments | Read More »
5 Free SEO Tools for Do-It-Yourself Analysis
Paying an expert for search engine optimization on your website can cost a fortune and it doesn’t necessarily guarantee results... 1 Comment | Read More »
Google's 'Farmer' Algorithm and What It Means for Ecommerce SEO
A massive change to Google's search engine ranking algorithm has recently improved query results, while having a negative effec... 13 Comments | Read More »
How to Waste Time on SEO Activities
As a general rule, search engine optimization consultants are activity-focused. They typically suggest a huge laundry list of v... 9 Comments | Read More »
J.C. Penney Incurs Google SEO 'Action'; How to Protect Your Own Company
Search-engine-optimization agencies often play a vital role in ecommerce sites, where winning and converting organic searches t... 1 Comment | Read More »
Geolocation Helpful to Merchants, Tricky for SEO
Identifying where an online consumer lives can be helpful to ecommerce merchants. Among visitors to an ecommerce site, there's ... 0 Comments | Read More »
Ask an Expert: Should I Register My Site with Search Engines?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 0 Comments | Read More »
SEO Consequences of Negative Reviews
An alarming new flavor of search engine optimization surfaced on Friday when The New York Times reported on DecorMyEyes, an uns... 10 Comments | Read More »
