Search Engine Optimization
SEO Report Card: Agoodyarn.net
I don’t knit, but around the holidays I was given a fantastic sweater knitted by the gift-giver. It’s warm and unique, and just... 1 Comment | Read More »
Choose A Platform And Blog, Blog, Blog
Because search engines tend to reward blogs in several ways, corporate and ecommerce sites ought to look at the possibility of ... 18 Comments | Read More »
SEO Report Card: Juvieshop.com
Juvie is a kid’s clothing store in Los Angeles, and it is balancing the hipness of Flash-based features (not particularly SEO-f... 5 Comments | Read More »
Google Knol Looks To Take On Wikipedia
Online reputation is an important part of any SEO campaign. It can drive traffic and promote links, and when a new opportunity ... 4 Comments | Read More »
SEO Report Card: Oreweb.ca
ORE stands for Office Resources and Equipment, and not surprisingly the website sells business office equipment. What is surpri... 3 Comments | Read More »
If Website Is Broke, Don’t Go Broke Fixing It
Traffic down? Conversions starting to wane? It could be any number of SEO issues. Finding free online tools to hone search opti... 6 Comments | Read More »
Video: SEO Update
In February 2006, Contributor Stephan Spencer, founder and CEO of search-firm Netconcepts, critiqued the search engine optimi... 3 Comments | Read More »
SEO Report Card: Back40books.com
According to the site’s “About Us” page, Back 40 Books is run by back-to-nature people and the books they sell on their site ar... 1 Comment | Read More »
Video: SEO Website Update
In January 2006, Contributor Stephan Spencer, founder and CEO of search-firm Netconcepts, critiqued the search engine optimiza... 6 Comments | Read More »
SEO Report Card: Link Building Could Improve Strong Site
Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasn’t had a lot of professiona... 0 Comments | Read More »
Baiting The Social Media Crowd
You may recall that Stephan Spencer (I am now taking over his two columns here at Practical Ecommerce) wrote about link baiting... 5 Comments | Read More »
SEO Report Card: Beachaudio.com
Ranked 359 in the Internet Retailer 500, and boasting over 45,000 products in its catalog and 151,000 pages in Google, Beach Au... 5 Comments | Read More »
Google AdWords: Structure For Success
As I work with many companies to improve and refine their conversion rate from paid search efforts such as Google AdWords, I ha... 10 Comments | Read More »
SEO: Heads or (Long) Tails?
Search engine optimizing for the "Long Tail" is fundamentally different from optimizing for the head. Therefore, it’s important... 3 Comments | Read More »
SEO Report Card: VeganStore.com
Veganstore.com, operated by Pangea Vegan Products, is a site after my own heart. As a recently turned vegetarian (as of a year... 1 Comment | Read More »
SEO Report Card: Republicatrading.com
Founder Rafael Jimenez of NYC-based Latino and multi-ethnic men's streetwear brand Republica Trading Co. volunteered to have hi... 2 Comments | Read More »
SEO: Is Your Site Holiday-ready?
Those of you with school-age children may have been preoccupied with back-to-school, but now it’s time to start preparing your ... 5 Comments | Read More »
SEO: Metrics That Matter
Out with the old, in with the new. In terms of SEO, what’s falling by the wayside? Obsessively watching indexation numbers a... 6 Comments | Read More »
SEO Report Card: Change Home Page Links
This month's selectee, Millcraftfurniture.com, is an outdoor furniture manufacturer operating a small (less than 100 pages) MIV... 7 Comments | Read More »
Critique Part Three: Search Engine Optimization
The Problem: Long, complex URLs create search engine indexing issues. The Fix: Rewrite the URLs to eliminate "stop characters... 0 Comments | Read More »
