Design & Development
Optimizing Images to Reduce Load Times
Not is only a site's load time factored into its search-engine rankings, the longer it takes to load the more likely it will lo... 2 Comments | Read More »
4 Ways Tablets Could Affect Ecommerce Design, Marketing
The meteoric rise in tablet computer sales could affect how online retailers market in 2012, including driving changes in site ... 0 Comments | Read More »
SVG Images: Sources to Download, Create
In "SVG Images: What Merchants Need to Know," I explained the difference between raster and vector images and explained how SVG... 0 Comments | Read More »
SVG Images: What Merchants Need to Know
Many online merchants are unaware of the benefits of scalable vector graphics, or SVGs. This article will provide a basic overv... 1 Comment | Read More »
Try Amazon's Mechanical Turk for Inexpensive Labor
Amazon's Mechanical Turk crowd-sourcing marketplace has been online since November 2005 and serves as a way of getting humans t... 0 Comments | Read More »
Creating Color Schemes for Web Design
The color-concept terms I discussed in “Understanding Color Theory,” my previous article, will come in useful here while learni... 4 Comments | Read More »
Understanding Color Theory
Last month, I wrote about color psychology and its effect on emotions, in "Color Psychology and Online Marketing" and "Color Ps... 1 Comment | Read More »
Add the Twitter Tweet and Follow Buttons without Hiring a Developer
Twitter is an important site for ecommerce marketers that want to encourage shoppers to share products and pages. Fortunately, ... 0 Comments | Read More »
Color Psychology Showcase
In "Color Psychology and Online Marketing," I addressed how different colors and color combinations send different messages. In... 0 Comments | Read More »
Selling on Multiple Devices: 7 Key Ecommerce Functions
This is the age of the always-connected customer. Having only an ecommerce website — accessible by a desktop or laptop computer... 0 Comments | Read More »
ICANN to Issue Custom Top-Level Domains, Expert Explains
The range of possible domain names is about to greatly increase. That's because ICANN, the authoritative body over Internet domai... 1 Comments | Read More »
Color Psychology and Online Marketing
Colors and color combinations send different messages. Oftentimes for websites, colors intuitively create a mood or atmosphere.... 0 Comments | Read More »
Designing 'Above the Fold' Necessary?
Ensuring that customers can easily find important information on a site should be a priority for online merchants. In the past,... 1 Comment | Read More »
Lessons from the Amazon Redesign
Amazon has redesigned its website — improving aesthetics, usability, and merchandising. Changes in Amazon's graphic design and ... 2 Comments | Read More »
How Browsers Manage Fonts
Last month I wrote “Typography 101: The Basics,” which explained rudimentary aspects of general typography. In this article, I ... 0 Comments | Read More »
Typography 101: The Basics
Text is the primary method of Internet communication, making web typography important for merchants to understand. This articl... 0 Comments | Read More »
Google's New WebP Image Format Could Improve Load Times
Web graphics, particularly photos, are beginning to evolve. But more change is needed as the requirements for both speed and be... 2 Comments | Read More »
4 Free Photoshop Alternatives for Image Editing
Merchants know that photos are an important part of ecommerce — whether as product images or just for site design. This makes i... 2 Comments | Read More »
Transitioning to the New Google Analytics
In May 2011, Google launched a new version of Analytics. This new version 5 is good news for power users, as it makes many of t... 5 Comments | Read More »
How to Install the Google +1 Button on Your Site
Google is positioning its +1 button as a way for consumers to leave recommendations for their social media friends, just when t... 1 Comment | Read More »
