Conversion & Usability
2 Handy Google Analytics Features: Ecommerce Reports, Weighted Sorting
Overall, Google Analytics has a clean and intuitive interface. But, somehow, useful capabilities sometimes get lost on the scre... 0 Comments | Read More »
Using A/B Testing to Optimize an Online Store
Larger online retailers have big budgets to optimize their navigation and user interface to drive higher conversion rates. They... 1 Comment | Read More »
Will Gmail’s New Tab Layout Affect Ecommerce Merchants?
Consumers have many options for email services. The top three providers are Gmail, Yahoo!, and Hotmail, which recently changed... 4 Comments | Read More »
Are Verified by Visa and MasterCard SecureCode Conversion Killers?
No merchant wants to add steps in the checkout process that reduce conversion. However, merchants often don’t have a choice abo... 2 Comments | Read More »
PPC: How to Calculate Maximum Bid per Click
"Customer Lifetime Value" is a critical metric that enables you to optimize the long-term profitability of your pay-per-click a... 0 Comments | Read More »
What to Test on an Ecommerce Site
In "19 Tools to Test your Site for Mobile Devices" and "23 Tools to Test your Ecommerce Site," we listed options to test an eco... 0 Comments | Read More »
11 Personal Gestures to Turn Casual Buyers into Lifelong Customers
Developing loyal customers isn’t always expensive or difficult for businesses with small marketing budgets. It may sound cliché... 5 Comments | Read More »
Google Analytics: 5 Custom Ecommerce Events to Track
A friend recently asked me about event tracking on his new ecommerce site. He wondered if I had a comprehensive list of events ... 0 Comments | Read More »
6 Small-business Personalization Strategies
A personalized shopping experience can increase conversions. There are many sophisticated personalization platforms that help ... 0 Comments | Read More »
Using Analytics to Adapt and Learn
Everyone wants to be data-driven these days. But, what does that really mean? Using the classic "people, process, technology" t... 0 Comments | Read More »
Using Omni-channel Personalization for Ecommerce
Many online retail sites use personalization features that are bundled with their ecommerce platforms or are enabled by integra... 2 Comments | Read More »
6 Uses of Big Data for Online Retailers
In "Understanding Big Data for Ecommerce," we provided a primer on the growth of data and its implications for ecommerce mercha... 6 Comments | Read More »
Ecommerce Site Search Evolves, without Google
Ecommerce site search — including Google's announcement that it is dropping its Commerce Search platform — is our topic today. ... 0 Comments | Read More »
SLI Systems CEO on Google's Commerce Search
Ecommerce site search — including Google's announcement that it is dropping its Commerce Search platform — is our topic today. Dr.... 0 Comments | Read More »
Harnessing Big Data for Small Businesses
An ecommerce merchant deals with data. There’s revenue, profit, customers, traffic, order values, Likes, followers: lots of dat... 0 Comments | Read More »
SumAll CEO on Using Big Data
An ecommerce merchant deals with lots of data. There's revenue, profit, customers, traffic, order values, Likes, followers . . . ... 0 Comments | Read More »
5 Ecommerce Landing Pages: Good and Bad
A key component of an ecommerce marketing strategy is to develop unique landing pages for online ads and email promotions. Ma... 2 Comments | Read More »
Hashtag Your Products on Instagram
Instagram is a massive social network built around a beautifully designed — and addictive — mobile photography app. As of Septe... 3 Comments | Read More »
Online Coupons: Pros and Cons
Using coupon codes to entice online consumers is a long-running debate. The pros are (a) easy to implement, (b) easy to track, ... 3 Comments | Read More »
Locating 404s with Google Analytics
404 error pages are bad. On the list of “Bad Things on Your Site,” 404s easily crack the top five. Yet site owners frequently h... 1 Comment | Read More »
