Conversion & Usability
What to Test on an Ecommerce Site
In "19 Tools to Test your Site for Mobile Devices" and "23 Tools to Test your Ecommerce Site," we listed options to test an eco... 0 Comments | Read More »
11 Personal Gestures to Turn Casual Buyers into Lifelong Customers
Developing loyal customers isn’t always expensive or difficult for businesses with small marketing budgets. It may sound cliché... 5 Comments | Read More »
Google Analytics: 5 Custom Ecommerce Events to Track
A friend recently asked me about event tracking on his new ecommerce site. He wondered if I had a comprehensive list of events ... 0 Comments | Read More »
6 Small-business Personalization Strategies
A personalized shopping experience can increase conversions. There are many sophisticated personalization platforms that help ... 0 Comments | Read More »
Using Analytics to Adapt and Learn
Everyone wants to be data-driven these days. But, what does that really mean? Using the classic "people, process, technology" t... 0 Comments | Read More »
Using Omni-channel Personalization for Ecommerce
Many online retail sites use personalization features that are bundled with their ecommerce platforms or are enabled by integra... 2 Comments | Read More »
6 Uses of Big Data for Online Retailers
In "Understanding Big Data for Ecommerce," we provided a primer on the growth of data and its implications for ecommerce mercha... 6 Comments | Read More »
Ecommerce Site Search Evolves, without Google
Ecommerce site search — including Google's announcement that it is dropping its Commerce Search platform — is our topic today. ... 0 Comments | Read More »
SLI Systems CEO on Google's Commerce Search
Ecommerce site search — including Google's announcement that it is dropping its Commerce Search platform — is our topic today. Dr.... 0 Comments | Read More »
Harnessing Big Data for Small Businesses
An ecommerce merchant deals with data. There’s revenue, profit, customers, traffic, order values, Likes, followers: lots of dat... 0 Comments | Read More »
SumAll CEO on Using Big Data
An ecommerce merchant deals with lots of data. There's revenue, profit, customers, traffic, order values, Likes, followers . . . ... 0 Comments | Read More »
5 Ecommerce Landing Pages: Good and Bad
A key component of an ecommerce marketing strategy is to develop unique landing pages for online ads and email promotions. Ma... 2 Comments | Read More »
Hashtag Your Products on Instagram
Instagram is a massive social network built around a beautifully designed — and addictive — mobile photography app. As of Septe... 3 Comments | Read More »
Online Coupons: Pros and Cons
Using coupon codes to entice online consumers is a long-running debate. The pros are (a) easy to implement, (b) easy to track, ... 3 Comments | Read More »
Locating 404s with Google Analytics
404 error pages are bad. On the list of “Bad Things on Your Site,” 404s easily crack the top five. Yet site owners frequently h... 1 Comment | Read More »
4 Mistakes that Cost Online Stores
The process of capturing customers to your online store involves multiple steps, typically. Getting shoppers to visit your... 1 Comment | Read More »
Personalizing the Customer Experience
I recently shopped for a new wallet in several online stores. Later that day, I saw ads for one of the same wallets on The New ... 9 Comments | Read More »
Customer Service Key for Ecommerce; 6 Pointers
As ecommerce business owners, we tend to think in terms of policies, inventory, and operations. But the most important part of ... 1 Comment | Read More »
Google Analytics: 7 Shortcomings
Google Analytics is a powerful free tool for understanding your website's traffic and visits. But it does have shortcomings. Th... 4 Comments | Read More »
Configuring Google Analytics, Part 1: Are You Taking Full Advantage?
Editor's note: This is "Part 1" of a 2-part series on how to know if you are fully using Google Analytics for your ecommerce si... 1 Comment | Read More »
