Conversion & Usability Articles
Field Test: Conversion Strategies Part II
Practical eCommerce periodically gathers seasoned ecommerce merchants and asks each of them the same questions around a given t... 0 Comments | Read More »
Field Test: Conversion Strategies
Practical eCommerce periodically gathers seasoned ecommerce merchants and asks each of them the same questions around a given t... 1 Comment | Read More »
Increase Conversion Rates by Identifying Funnels and Goals
Let's assume you have an ecommerce website and you have been successful in getting traffic to it. A next logical step is to foc... 1 Comment | Read More »
New Accessibility Guidelines Part IV: Robustness
Editor’s Note: The World Wide Web Consortium recently approved new accessibility guidelines. Passed in December 2008, the new “... 1 Comment | Read More »
Attract Qualified Traffic with Content Syndication
Stop focusing on getting tons of traffic to your ecommerce store. Instead, shift to getting the right kind of traffic that will... 1 Comment | Read More »
The PeC Review: Woopra Promises Real-Time Web Analytics and Behavior Tracking
Woopra is an innovative web analytics suite that promises to vastly improve the information that website owners can collect and... 2 Comments | Read More »
Conversion Review: "It’s In The Stars" Needs Help
"Conversion Review" is a high level evaluation of a website that a company has submitted for assessment. When doing a review, w... 6 Comments | Read More »
New Accessibility Guidelines Part III: Understandability
Editor’s Note: The World Wide Web Consortium recently approved new accessibility guidelines. Passed in December 2008, the new “... 0 Comments | Read More »
Pay-per-click Advertising: Yahoo! Targeting Gets More Focused
Companies are frequently looking for ways to position their products in front of consumers that will most likely result in a co... 0 Comments | Read More »
Using Google Analytics for Keyword Segmentation and In-Depth Analysis
Google Analytics provides a wealth of information. But many GA account holders do little beyond viewing their site's daily traf... 11 Comments | Read More »
The Shopping Experience: Source 1 Medical Offers Easy Navigation, Good Service
Each month, Practical eCommerce sends me shopping. I make a purchase from a real online merchant and create both an article and... 3 Comments | Read More »
Chart of The Week: Personalized Product Recommendations
Nearly 28 percent of online retailers now offer personalized product recommendations, according to a recent survey. Personaliz... 2 Comments | Read More »
Conversion Review: The Russian Store is Well Designed with Clear Navigation
In Conversion Review we visit a website as if we were a potential customer and assess how well the site does at converting visi... 5 Comments | Read More »
New Accessibility Guidelines Part II: Operability
Editor’s Note: The World Wide Web Consortium recently approved new accessibility guidelines. Passed in December 2008, the new “... 0 Comments | Read More »
Conversion Improvements: A Primer for Getting Started
The ecommerce business is partly a numbers game. And the object of the game is to increase your sales and profitability. You ne... 1 Comment | Read More »
New Accessibility Guidelines A "Welcomed Update"
The World Wide Web Consortium recently approved new accessibility guidelines. Passed in December 2008, the new "Web Content Acc... 2 Comments | Read More »
PPC Advertising: Use Dynamically Generated Ad Text, Relevant Landing Pages
When it comes to pay-per-click advertising campaigns, the most important tools are targeted keywords and relevant landing pages... 0 Comments | Read More »
Using Flickr to Socialize Your Products
Flickr, a photo sharing site, can be a powerful tool for promoting your products. Not only can you upload images of your produc... 1 Comment | Read More »
Monitor “Bounce Rates” to Improve Conversion Ratios
An effective web page draws visitors in and keeps them there. When the Internet was new, people would surf from site to site ju... 3 Comments | Read More »
Chart of the Week: Canadians are Spending More Online
Online business analyst eMarketer reported that Canadian retailers would sell an estimated $15.5 billion Canadian worth of good... 0 Comments | Read More »
