Conversion & Usability Articles
Conversion Review: Coffee Purveyor Needs Clear Purchase Path
JL Hufford is a gourmet coffee company that started life with a small café in Lafayette, IN. The company went online six years ... 0 Comments | Read More »
Accessibility: Making Video and Audio Usable For The Deaf
Using video and audio in a website increases the probability of an accessibility problem. Where text can be readily translated ... 0 Comments | Read More »
Automated Chat Captures Prospects After They Leave A Site
UpSellit’s SMARTagent promises to automatically bring shoppers back to your site and close potential sales. It’s part user-enga... 0 Comments | Read More »
Web Widgets Come Of Age For Ecommerce Sites
For executives like Braden Hoeppner, director of web sales for optical store Coastalcontacts.com, today’s web widgets are a fas... 0 Comments | Read More »
Expert Reviews Usability Of Practicalecommerce.com
Practical eCommerce is a website with the purpose of providing down-to-earth advice to help smaller businesses succeed online. ... 0 Comments | Read More »
Conversion: Seven Variables That Affect Sales
Most online merchants want to increase sales, grow their business and increase profits, but few know the secrets to doing so. F... 0 Comments | Read More »
Ratings And Reviews Engage Your Visitors
Trust in word-of-mouth recommendations is at an all-time high. Public relations firm Edleman says in its 2008 Trust Barometer s... 3 Comments | Read More »
Tools To Detect Slow Load Times
Don’t you hate when it takes, seemingly, forever for a website to load? Here’s why the load time of your site matters Sl... 2 Comments | Read More »
Never Edit Your Own Stuff
How many times has this happened? You compose a blog post, usually in a hurry, then hit the submit button, only to read it late... 9 Comments | Read More »
Customer Service For The Hearing Impaired
In an era of Internet commerce, it’s an unsurprising phenomenon that we expect the vast majority of our interactions with custo... 2 Comments | Read More »
Conversion Report Card: Weddingthings.com
WeddingThings is an established ecommerce company that sells the unique gifts wedding guests traditionally take home, as well a... 0 Comments | Read More »
Conversion Report Card: Musicforte.com
Musicforte.com offers songbooks, sheet music and music reference materials to artists and music fans. It relies heavily on sear... 1 Comment | Read More »
Keep It Simple And Straightforward
During a recent online shopping experience, I was thrilled to find the particular store offered free shipping on orders of $25 ... 4 Comments | Read More »
When To Ignore A 50% Conversion Rate
Now that your analytics tool is tracking your conversions, you can measure the conversion rate of search engine keywords, refer... 3 Comments | Read More »
Conversion Success: Simplicity, Target and Alignment
I enjoy watching those television shows where the masked magician reveals the secrets of how stage magic is done. It’s funny be... 2 Comments | Read More »
Accessibility: Use Audio To Describe Your Products
On Memorial Day my wife and I went to see the new Indiana Jones film. You might find that odd, a blind person going to the movi... 1 Comment | Read More »
Conversion Report Card: Folica.com
Folica.com is an online beauty retailer that is achieving success through the implementation of a unique business model that in... 0 Comments | Read More »
Five Fast Steps to Improve Website Usability
Problem: Your website doesn't work like it should, and every day you're losing sales because of it. As much as you'd like to ta... 4 Comments | Read More »
Pay-per-click Advertising: Try The Home Page For A Landing Page
Over the last couple years a lot of emphasis has been put on creating the perfect pay-per-click landing page. The overall land... 6 Comments | Read More »
Analytics: Collect The Right Data
"If you had just..." often starts a phrase of regret. If you had just left on time. If you had just bought that stock. In web... 2 Comments | Read More »
