Conversion & Usability
Biggest AdWord Mistakes
Practical eCommerce asked Senior Contributor and website conversion expert Mat Greenfield, founder of Conversion Results, for h... 8 Comments | Read More »
Usability Report Card: Lucky-devil.com
Lucky-devil.com’s tag line succinctly states its purpose: “Presents for Kiwis in the UK and NZ” (Kiwis being the nickname for N... 2 Comments | Read More »
Conversion: Experimentation Is Key
Deep down, we conversion experts carry a secret that we don't want you to know. Even though there are proven conversion princi... 1 Comment | Read More »
Usability Report Card: Babyplanetboutique.com
Canadian-based Babyplanetboutique.com strives to provide parents with unique, useful baby products at affordable prices. The si... 1 Comment | Read More »
Usability Report Card: Arenaflowers.com
Arenaflowers.com is a United Kingdom based website that primarily sells fresh flowers. On the verge of its one year anniversary... 4 Comments | Read More »
Site Search: Increases Conversion Rates, Average Order Value And Loyalty
If your online store has hundreds of products, you may want to consider implementing a more sophisticated site search to help y... 3 Comments | Read More »
Usability Report Card: Make These Tweaks Before Growth Occurs
Artistream.com was formed to expand the artistic markets and opportunities for Native Americans and has ambitious expansion pla... 0 Comments | Read More »
Usability Report Card: Acihoist.com
Alan Gonzalez at ACI Hoist & Crane, Inc. recently inherited the responsibilities for the company's website, Acihoist.com, a... 3 Comments | Read More »
Is Your Website Ready For The Holiday Shopping Season?
Anyone’s who has talked with me for any given amount of time will tell you I’m adamant about testing sites for security and nav... 0 Comments | Read More »
Critique Part Five: Customer Experience & Usability
The Problem: A blob of home-page text greets the consumer. The Fix: The home page could be improved by relocating its long int... 1 Comment | Read More »
'Exclusive Offers' Help Retain Customers
Minding the Store is a classic book written by one of the all-time great merchants, Stanley Marcus of Neiman-Marcus fame. Its l... 0 Comments | Read More »
Comparison Sites Can Help Boost Sales
Shopping comparison sites enable merchants to market to the masses, but stepping into a competitive environment like BizRate, P... 2 Comments | Read More »
Aligning Keywords And Landing Pages
As a child you probably played "connect the dots," drawing a line from number to number to create a picture that answered a rid... 2 Comments | Read More »
Show-Me-The-Money Conversion Ratios
When I begin an ecommerce optimization engagement, there are four key ratios that I immediately look for. And as strange as it ... 8 Comments | Read More »
Tools To Boost Conversion
Most ebusiness owners can find ways to increase traffic to their site, but turning a visitor into a buyer remains an ongoing ch... 4 Comments | Read More »
Incentives That Create More Sales
What makes a customer commit to that profit-boosting holiday purchase? One respondent to a survey conducted by the e-tailing gr... 2 Comments | Read More »
Usability Report Card: Delsol.com
This month we review DelSol.com, the online store for the manufacturer of color-changing apparel and accessories. All items sol... 6 Comments | Read More »
Are 1-800 Numbers And Live Chat Important?
As online shopping matures, merchants must avoid the tendency to be complacent in their merchandising efforts. Here are five wa... 7 Comments | Read More »
Conversion: Define Your Audience
Regular readers won't be surprised to find that this month's column describes one of the key elements of effective conversion. ... 3 Comments | Read More »
Usability Report Card: Quelobjet.com
For this month's edition of the Usability Report Card we have chosen Quel Objet, a site specializing in French products for the... 2 Comments | Read More »
