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Conversion & Usability

Effective Landing Pages

Effective Landing Pages

This month we discuss landing pages, what they are, and how they can be used to increase your conversion rate. What are Landin... 0 Comments | Read More »

Respond to Your Customer. Now.

Respond to Your Customer. Now.

One of the most frequent complaints from ecommerce customers is the inability to receive timely answers from a website. I’m alw... 0 Comments | Read More »

Email Etiquette is Good Customer Service

Email Etiquette is Good Customer Service

I had an interesting e-conversation a few weeks ago. It turned into a one-sided blast fest, with me at the brunt of it. The sou... 1 Comment | Read More »

Minimize Customer Complaints

Minimize Customer Complaints

Step Two: Send a follow-up email within a week of the customer receiving their product or service. Keep the email short, and en... 1 Comment | Read More »

The Home Page: Putting Your Best Foot Forward

The Home Page: Putting Your Best Foot Forward

You never get a second chance at a first impression. Or so the saying goes. Perhaps that’s the reason that website home pages a... 0 Comments | Read More »

Web Analytics: Understanding Visitor Behavior

Web Analytics: Understanding Visitor Behavior

In the beginning, there were “hit counters”. Occasionally you will still see one at the bottom of a website, prominently displa... 0 Comments | Read More »

Use Web Analytics to Improve Profits for New Year

Use Web Analytics to Improve Profits for New Year

I love this quote by Albert Einstein: “Insanity is doing the same thing repeatedly and expecting a different result.” It’s a gr... 0 Comments | Read More »

Customer Service Focus - January 2006

Customer Service Focus - January 2006

As I have mentioned many times before, communication is the key to excellent customer service. One of the primary ways that mer... 0 Comments | Read More »

Customer Service Focus - December 2005

Customer Service Focus - December 2005

This month we are focusing on a several online businesses to see how different merchants deliver excellent customer service. We... 0 Comments | Read More »

Google AdWords: 3 Ways to Improve Your ROI

Google AdWords: 3 Ways to Improve Your ROI

We manage a number of Google AdWord accounts for our clients, and I almost always find the same problems when we take over a ne... 2 Comments | Read More »

Calls-to-Action

Calls-to-Action

If you’ve ever taken a marketing class, or read a marketing book that deals with any level of ‘direct response’ marketing, then... 0 Comments | Read More »

Web Marketing: Hitting the Target

Web Marketing: Hitting the Target

Over the summer, I had the opportunity to try my hand at archery during a Boy Scout camp. It’s actually quite hard to hit the t... 0 Comments | Read More »

Navigation is Key

Navigation is Key

Online shoppers need guidance about finding what they need, and information about the pages they are viewing. We get so used to... 0 Comments | Read More »

Autoresponders: Follow-up for Success

Autoresponders: Follow-up for Success

Something that I often suggest is that companies give something away on their website. I believe that this is essential even fo... 0 Comments | Read More »

Ten Things to Consider Before You Blog

Ten Things to Consider Before You Blog

You’ve heard a lot about web logs or blogs. That’s because during the past six years blogs have evolved from a highly personal ... 2 Comments | Read More »

Know Your Enemy (err, Target)

Know Your Enemy (err, Target)

An oft-repeated military slogan is “know your enemy.” I’m not too sure if it was first espoused by Sun Tzu, Clausewitz or Machi... 3 Comments | Read More »

Parting the Fog of Visitors

Parting the Fog of Visitors

Imagine this. You're the publisher of a metropolitan newspaper, tasked with gathering statistics on how many people read your p... 0 Comments | Read More »

Attracting Hispanic Customers Online Not As Easy As Uno, Dos, Tres

Attracting Hispanic Customers Online Not As Easy As Uno, Dos, Tres

As online business owners and marketers, you've heard the staggering statistics regarding Internet usage among Hispanics in the... 0 Comments | Read More »

Customer Conversion: Overcome Buyer Resistance

Customer Conversion: Overcome Buyer Resistance

The web has been spoiled by scams, fraud, identity theft, phishing, email address harvesting, and spam-mail. At this point, we ... 1 Comment | Read More »

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