Conversion & Usability
Effective Landing Pages
This month we discuss landing pages, what they are, and how they can be used to increase your conversion rate. What are Landin... 0 Comments | Read More »
Respond to Your Customer. Now.
One of the most frequent complaints from ecommerce customers is the inability to receive timely answers from a website. I’m alw... 0 Comments | Read More »
Email Etiquette is Good Customer Service
I had an interesting e-conversation a few weeks ago. It turned into a one-sided blast fest, with me at the brunt of it. The sou... 1 Comment | Read More »
Minimize Customer Complaints
Step Two: Send a follow-up email within a week of the customer receiving their product or service. Keep the email short, and en... 1 Comment | Read More »
The Home Page: Putting Your Best Foot Forward
You never get a second chance at a first impression. Or so the saying goes. Perhaps that’s the reason that website home pages a... 0 Comments | Read More »
Web Analytics: Understanding Visitor Behavior
In the beginning, there were “hit counters”. Occasionally you will still see one at the bottom of a website, prominently displa... 0 Comments | Read More »
Use Web Analytics to Improve Profits for New Year
I love this quote by Albert Einstein: “Insanity is doing the same thing repeatedly and expecting a different result.” It’s a gr... 0 Comments | Read More »
Customer Service Focus - January 2006
As I have mentioned many times before, communication is the key to excellent customer service. One of the primary ways that mer... 0 Comments | Read More »
Customer Service Focus - December 2005
This month we are focusing on a several online businesses to see how different merchants deliver excellent customer service. We... 0 Comments | Read More »
Google AdWords: 3 Ways to Improve Your ROI
We manage a number of Google AdWord accounts for our clients, and I almost always find the same problems when we take over a ne... 2 Comments | Read More »
Calls-to-Action
If you’ve ever taken a marketing class, or read a marketing book that deals with any level of ‘direct response’ marketing, then... 0 Comments | Read More »
Web Marketing: Hitting the Target
Over the summer, I had the opportunity to try my hand at archery during a Boy Scout camp. It’s actually quite hard to hit the t... 0 Comments | Read More »
Navigation is Key
Online shoppers need guidance about finding what they need, and information about the pages they are viewing. We get so used to... 0 Comments | Read More »
Autoresponders: Follow-up for Success
Something that I often suggest is that companies give something away on their website. I believe that this is essential even fo... 0 Comments | Read More »
Ten Things to Consider Before You Blog
You’ve heard a lot about web logs or blogs. That’s because during the past six years blogs have evolved from a highly personal ... 2 Comments | Read More »
Know Your Enemy (err, Target)
An oft-repeated military slogan is “know your enemy.” I’m not too sure if it was first espoused by Sun Tzu, Clausewitz or Machi... 3 Comments | Read More »
Parting the Fog of Visitors
Imagine this. You're the publisher of a metropolitan newspaper, tasked with gathering statistics on how many people read your p... 0 Comments | Read More »
Attracting Hispanic Customers Online Not As Easy As Uno, Dos, Tres
As online business owners and marketers, you've heard the staggering statistics regarding Internet usage among Hispanics in the... 0 Comments | Read More »
Customer Conversion: Overcome Buyer Resistance
The web has been spoiled by scams, fraud, identity theft, phishing, email address harvesting, and spam-mail. At this point, we ... 1 Comment | Read More »
