Conversion & Usability
Five Great Conversion Tips
These conversion tips can be implemented by a business owner in just a few days with the possible aid of a competent web progra... 2 Comments | Read More »
There's More to Conversion Than a Sale
Consider the long and short of e-retailing. As competition rises and tracking becomes more sophisticated, ecommerce merchants a... 0 Comments | Read More »
Turning Visitors Into Customers
It may be the most common problem ecommerce businesses face: plenty of traffic but few sales. Converting visitors into customer... 0 Comments | Read More »
Showcase Products Via Podcasts
I’m addicted to the They Might Be Giants podcasts. I'm convinced they helped sell tickets for their latest tour by offering up ... 0 Comments | Read More »
Web Design: Multiple Roles
A web redesign project is not a one-man assignment. Certainly technology has made it possible for a single graphic designer or ... 2 Comments | Read More »
Measuring Conversion Success
An ecommerce site with 6 to 9 percent of its visitors making purchases can be considered a success, according to conversion exp... 3 Comments | Read More »
Attracting The Right Traffic
Gaining just one percent more sales or leads from your visitors can significantly impact your bottom line, yet the common pract... 2 Comments | Read More »
Personalization Lures Customers
Everyone likes the personal touch, and these sites offer their customers the ability to personalize unique gifts for friends an... 1 Comment | Read More »
Are You an Ego Marketer?
Ego or Effective? Good marketing communicates your unique value to your target market. It builds recognition and credibility f... 3 Comments | Read More »
Giving Them What They Want
Listen to your customers. Part of my job is to rip online stores apart and present solutions, all focused on existing and pote... 0 Comments | Read More »
Website Conversion - Revisited
For those of you new to the concept of web conversion, I thought that it might be useful to address some of the key ideas aroun... 4 Comments | Read More »
Effective Landing Pages, Part 2
Last month we introduced the concept of website landing pages, and discussed a few key ideas on how they can be used. This mont... 1 Comment | Read More »
Effective Landing Pages
This month we discuss landing pages, what they are, and how they can be used to increase your conversion rate. What are Landin... 0 Comments | Read More »
Respond to Your Customer. Now.
One of the most frequent complaints from ecommerce customers is the inability to receive timely answers from a website. I’m alw... 0 Comments | Read More »
Minimize Customer Complaints
Step Two: Send a follow-up email within a week of the customer receiving their product or service. Keep the email short, and en... 1 Comment | Read More »
The Home Page: Putting Your Best Foot Forward
You never get a second chance at a first impression. Or so the saying goes. Perhaps that’s the reason that website home pages a... 0 Comments | Read More »
Email Etiquette is Good Customer Service
I had an interesting e-conversation a few weeks ago. It turned into a one-sided blast fest, with me at the brunt of it. The sou... 1 Comment | Read More »
Customer Service Focus - January 2006
As I have mentioned many times before, communication is the key to excellent customer service. One of the primary ways that mer... 0 Comments | Read More »
Use Web Analytics to Improve Profits for New Year
I love this quote by Albert Einstein: “Insanity is doing the same thing repeatedly and expecting a different result.” It’s a gr... 0 Comments | Read More »
Web Analytics: Understanding Visitor Behavior
In the beginning, there were “hit counters”. Occasionally you will still see one at the bottom of a website, prominently displa... 0 Comments | Read More »
