Conversion & Usability
Creating Custom Segments in Google Analytics
In "Understanding Segmentation in Google Analytics," my previous article, I explained the concept of analyzing traffic to a web... 0 Comments | Read More »
Understanding Segmentation in Google Analytics
Gary Angel, one of the sharpest digital analytics practitioners, regularly cites the benefits of segmenting traffic in Google A... 0 Comments | Read More »
6 Essential Google Analytics Features for Every Retailer
Google Analytics can help focus your business on its most profitable areas, and can also help attract more customers while spen... 3 Comments | Read More »
Managing Your Ecommerce Sales Funnel, Part 2
Editor's Note: This is part two of a two-part series on improving the conversion rate of an ecommerce site by managing its sale... 0 Comments | Read More »
TurnTo Founder on Using Past Customers for New Sales
Ecommerce merchants strive to answer questions from shoppers. Relevant, helpful answers presumably increase conversion rates. One... 0 Comments | Read More »
Managing Your Ecommerce Sales Funnel
Editor's Note: This is part one of a two-part series on improving the conversion rate of an ecommerce site by managing its "sal... 2 Comments | Read More »
Supercharge Your Search Results Page
An effective on-site search experience will likely help Internet merchants sell more products. About 43 percent of online shop... 0 Comments | Read More »
Using Real-Time Data in Google Analytics
One of the downsides to Google Analytics was that, until last year, it provided historic, day-old data. Google corrected that w... 0 Comments | Read More »
Live Chat Can Improve Service, Sales
Live chat can be an effective ecommerce conversion tool, providing customers with answers and help just when they’re making a b... 2 Comments | Read More »
How to Measure Website Load Times
Consumers are increasingly impatient when it comes to waiting for their web browsers to load content. Measuring and monitoring ... 1 Comment | Read More »
Google Analytics: 3 Tests to Ensure Your Checkout Process Is Working
There’s a reason that an ecommerce site’s checkout process is one of the most popular analytics topics. Once a person initiates... 1 Comment | Read More »
Tablets and Phablets Could Boost Value of Ecommerce Video
New research shows that tablet users are more likely to watch video. Separately, a new and potentially popular smartphone categ... 0 Comments | Read More »
Using Google Analytics Advanced Segments to Find Actionable Data
Editor's note: We welcome Jaime Brugueras as our newest contributor. He's the co-founder of Mineful, a marketing and data-anal... 3 Comments | Read More »
6 Product Page Factors that Drive Sales
Among the most underrated aspect of ecommerce websites are product pages. When consumers consider actual items to purchase, it'... 4 Comments | Read More »
TRXTraining.com Exec on Innovative Video
The use of video by ecommerce merchants can increase sales. One company that uses video in innovative ways is TRX Training, a ret... 0 Comments | Read More »
Analyzing Customer Review Platforms; Amazon's Example
A customer review system is one of the top features of an ecommerce website. It provides credibility through the word of others... 2 Comments | Read More »
Do Digital Catalogs Drive Conversions?
Traditionally, catalogs are printed. They have an interruptive value as they arrive through the mailbox. They get read at the b... 0 Comments | Read More »
5 Techniques for Excellent Online Customer Service
Customer service is especially important in today's socially connected world as consumers can harm the image of a company with ... 4 Comments | Read More »
10 Most Important Features of Ecommerce Product Pages
Editor's Note: We welcome Pablo Palatnik as our newest contributor. He is director of search marketing and search engine optim... 5 Comments | Read More »
Identifying Conversion Problems from the Product Page
When vying to increase conversion rates, many storeowners mistakenly put primary focus on the checkout process. While a simplif... 2 Comments | Read More »
