Increase Conversions with Ratings and Reviews
"Increase Conversions with Ratings and Reviews" is a free, 30-minute educational webinar. The presenter is Armando Roggio, sen... Read More »
Conversion & Usability
3 Ecommerce Personalization Strategies
Personalized product recommendations may help shoppers discover products or services more quickly and boost ecommerce sales con... 0 Comments | Read More »
Increasing Conversions by Referring Consumers Elsewhere
Zappos.com's customer service is legendary. It's been known to order pizzas for customers, to take special product photos for c... 0 Comments | Read More »
Using 'Quick Views' to Increase Conversions
Editor's Note: Each month contributor Louis Camassa, a seasoned ecommerce developer, identifies a feature from existing ecommer... 0 Comments | Read More »
Can Spelling Mistakes Impact Ecommerce Conversion?
There’s little research on the impact of spelling and grammar mistakes on conversion. But Charles Duncombe, CEO of JustSayPleas... 1 Comment | Read More »
How to Test Multiple Variables on an Ecommerce Site
Ecommerce merchants strive to increase the number of visitors to their sites that actually purchase products. Increasing those ... 1 Comment | Read More »
Maxymiser President on Multivariant Ecommerce Testing
Ecommerce merchants strive to increase the number of visitors to their sites that actually purchase products. Increasing those co... 0 Comments | Read More »
Website Showcase: Designing With the Fold
In “Designing ‘Above the Fold’ Necessary?,” I offered my thoughts as to how the 600-pixel top "fold" should be viewed today. I ... 0 Comments | Read More »
Admiring Apple's ‘Questions & Answers’ Feature
Editor's Note: Each month contributor Louis Camassa — a seasoned ecommerce developer, and the author of our "Tips for Newcomers... 1 Comment | Read More »
Designing Web Forms for Better Conversions; 5 Tips
Web forms are the final hurdle shoppers and site visitors must traverse before registering for a newsletter or making a purchas... 1 Comment | Read More »
SEO: Convert More Before Driving More
Many organic search marketers focus on increasing rankings and traffic to a site. What happens to that traffic once it hits the... 0 Comments | Read More »
SearchSpring Co-Founder on Improving Faceted-Category Navigation
Sophisticated site search helps consumers find products on an ecommerce site, and therefore increases sales. But site search can a... 0 Comments | Read More »
5 Tips for Better Landing Pages
Landing pages are important online marketing tools and keys to conversion. So almost anything that a marketer can do to improve... 2 Comments | Read More »
Understanding Basic A/B Testing
A/B testing is a method for measuring the relative effectiveness of certain page content or marketing promotions. When properly... 1 Comment | Read More »
SLI Systems CEO on New Site-Search Developments
The need for sophisticated site search is becoming increasingly important for ecommerce merchants, who are all serving increasing... 0 Comments | Read More »
4 Ways of Capturing More Email Addresses and Increasing Conversion
There is a very strong link between website conversions and email. A recent study by my firm showed that once traffic has gotte... 3 Comments | Read More »
4 Ways Video Can Drive Traffic and Conversions
Video is one of the fastest-growing content types on the Internet. More than 172 million individual Americans watched an averag... 3 Comments | Read More »
14 Customer Feedback Tools for Small Business
Feedback is essential to running a business. It tells you what’s working and what’s not. It provides you with fresh ideas on wa... 20 Comments | Read More »
Using the Return Policy to Convert Shoppers into Customers
It’s common practice to focus on trends, design and shopability to (hopefully) increase and maintain sales. For the most part, ... 5 Comments | Read More »
Emphasize Key Details for Effective Product Descriptions; 5 Pointers
When describing products and services, remember that consumers want to know why they need those items. Use bullet points and li... 1 Comment | Read More »
