Conversion & Usability
Never Edit Your Own Stuff
How many times has this happened? You compose a blog post, usually in a hurry, then hit the submit button, only to read it late... 9 Comments | Read More »
Customer Service For The Hearing Impaired
In an era of Internet commerce, it’s an unsurprising phenomenon that we expect the vast majority of our interactions with custo... 2 Comments | Read More »
Conversion Report Card: Weddingthings.com
WeddingThings is an established ecommerce company that sells the unique gifts wedding guests traditionally take home, as well a... 0 Comments | Read More »
Conversion Report Card: Musicforte.com
Musicforte.com offers songbooks, sheet music and music reference materials to artists and music fans. It relies heavily on sear... 1 Comment | Read More »
Keep It Simple And Straightforward
During a recent online shopping experience, I was thrilled to find the particular store offered free shipping on orders of $25 ... 4 Comments | Read More »
When To Ignore A 50% Conversion Rate
Now that your analytics tool is tracking your conversions, you can measure the conversion rate of search engine keywords, refer... 3 Comments | Read More »
Conversion Success: Simplicity, Target and Alignment
I enjoy watching those television shows where the masked magician reveals the secrets of how stage magic is done. It’s funny be... 2 Comments | Read More »
Accessibility: Use Audio To Describe Your Products
On Memorial Day my wife and I went to see the new Indiana Jones film. You might find that odd, a blind person going to the movi... 1 Comment | Read More »
Conversion Report Card: Folica.com
Folica.com is an online beauty retailer that is achieving success through the implementation of a unique business model that in... 0 Comments | Read More »
Five Fast Steps to Improve Website Usability
Problem: Your website doesn't work like it should, and every day you're losing sales because of it. As much as you'd like to ta... 5 Comments | Read More »
Pay-per-click Advertising: Try The Home Page For A Landing Page
Over the last couple years a lot of emphasis has been put on creating the perfect pay-per-click landing page. The overall land... 6 Comments | Read More »
Analytics: Collect The Right Data
"If you had just..." often starts a phrase of regret. If you had just left on time. If you had just bought that stock. In web... 2 Comments | Read More »
Conversion Report Card: Firststreetonline.com
FirstStreet Online is a large, Virginia-based ecommerce company that offers gifts and lifestyle products to "boomers and beyond... 8 Comments | Read More »
Bells And Whistles, Or Accessibility Stop Signs?
With the advent of high-speed Internet, a treasure trove of possibilities presented themselves to the web developer. Java, embe... 0 Comments | Read More »
Pay-per-click Report Card: Vxb.com
Vxb.com sells ball bearings of various types and sizes. The company is based in California and requested a review of its pay-pe... 6 Comments | Read More »
Conversion: Metrics Maximize Decision Making
One of the most appealing aspects of web marketing is that it is so measurable; you can actually quantify what works. Because... 2 Comments | Read More »
Usability Report Card: Ceriellofinefoods.com
Joseph Malewicki, the owner of Ceriello Fine Foods, has been an avid reader of Practical eCommerce since its inception. He sell... 0 Comments | Read More »
Usability Report Card: Accepted.com
Accepted.com is an admissions consulting and application editing service website. It has requested this usability site grade. ... 0 Comments | Read More »
Biggest AdWord Mistakes
Practical eCommerce asked Senior Contributor and website conversion expert Mat Greenfield, founder of Conversion Results, for h... 8 Comments | Read More »
Usability Report Card: Lucky-devil.com
Lucky-devil.com’s tag line succinctly states its purpose: “Presents for Kiwis in the UK and NZ” (Kiwis being the nickname for N... 2 Comments | Read More »
