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Conversion & Usability

Never Edit Your Own Stuff

Never Edit Your Own Stuff

How many times has this happened? You compose a blog post, usually in a hurry, then hit the submit button, only to read it late... 9 Comments | Read More »

Customer Service For The Hearing Impaired

Customer Service For The Hearing Impaired

In an era of Internet commerce, it’s an unsurprising phenomenon that we expect the vast majority of our interactions with custo... 2 Comments | Read More »

Conversion Report Card: Weddingthings.com

Conversion Report Card: Weddingthings.com

WeddingThings is an established ecommerce company that sells the unique gifts wedding guests traditionally take home, as well a... 0 Comments | Read More »

Conversion Report Card: Musicforte.com

Conversion Report Card: Musicforte.com

Musicforte.com offers songbooks, sheet music and music reference materials to artists and music fans. It relies heavily on sear... 1 Comment | Read More »

Keep It Simple And Straightforward

Keep It Simple And Straightforward

During a recent online shopping experience, I was thrilled to find the particular store offered free shipping on orders of $25 ... 4 Comments | Read More »

When To Ignore A 50% Conversion Rate

When To Ignore A 50% Conversion Rate

Now that your analytics tool is tracking your conversions, you can measure the conversion rate of search engine keywords, refer... 3 Comments | Read More »

Conversion Success: Simplicity, Target and Alignment

Conversion Success: Simplicity, Target and Alignment

I enjoy watching those television shows where the masked magician reveals the secrets of how stage magic is done. It’s funny be... 2 Comments | Read More »

Accessibility: Use Audio To Describe Your Products

Accessibility: Use Audio To Describe Your Products

On Memorial Day my wife and I went to see the new Indiana Jones film. You might find that odd, a blind person going to the movi... 1 Comment | Read More »

Conversion Report Card: Folica.com

Conversion Report Card: Folica.com

Folica.com is an online beauty retailer that is achieving success through the implementation of a unique business model that in... 0 Comments | Read More »

Five Fast Steps to Improve Website Usability

Five Fast Steps to Improve Website Usability

Problem: Your website doesn't work like it should, and every day you're losing sales because of it. As much as you'd like to ta... 5 Comments | Read More »

Pay-per-click Advertising: Try The Home Page For A Landing Page

Pay-per-click Advertising: Try The Home Page For A Landing Page

Over the last couple years a lot of emphasis has been put on creating the perfect pay-per-click landing page. The overall land... 6 Comments | Read More »

Analytics: Collect The Right Data

Analytics: Collect The Right Data

"If you had just..." often starts a phrase of regret. If you had just left on time. If you had just bought that stock. In web... 2 Comments | Read More »

Conversion Report Card: Firststreetonline.com

Conversion Report Card: Firststreetonline.com

FirstStreet Online is a large, Virginia-based ecommerce company that offers gifts and lifestyle products to "boomers and beyond... 8 Comments | Read More »

Bells And Whistles, Or Accessibility Stop Signs?

Bells And Whistles, Or Accessibility Stop Signs?

With the advent of high-speed Internet, a treasure trove of possibilities presented themselves to the web developer. Java, embe... 0 Comments | Read More »

Pay-per-click Report Card: Vxb.com

Pay-per-click Report Card: Vxb.com

Vxb.com sells ball bearings of various types and sizes. The company is based in California and requested a review of its pay-pe... 6 Comments | Read More »

Conversion: Metrics Maximize Decision Making

Conversion: Metrics Maximize Decision Making

One of the most appealing aspects of web marketing is that it is so measurable; you can actually quantify what works. Because... 2 Comments | Read More »

Usability Report Card: Ceriellofinefoods.com

Usability Report Card: Ceriellofinefoods.com

Joseph Malewicki, the owner of Ceriello Fine Foods, has been an avid reader of Practical eCommerce since its inception. He sell... 0 Comments | Read More »

Usability Report Card: Accepted.com

Usability Report Card: Accepted.com

Accepted.com is an admissions consulting and application editing service website. It has requested this usability site grade. ... 0 Comments | Read More »

Biggest AdWord Mistakes

Biggest AdWord Mistakes

Practical eCommerce asked Senior Contributor and website conversion expert Mat Greenfield, founder of Conversion Results, for h... 8 Comments | Read More »

Usability Report Card: Lucky-devil.com

Usability Report Card: Lucky-devil.com

Lucky-devil.com’s tag line succinctly states its purpose: “Presents for Kiwis in the UK and NZ” (Kiwis being the nickname for N... 2 Comments | Read More »

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