Conversion & Usability
Payments-R-Us and Page Mage Introduced; MailChimp Announces New Features
MailChimp, the self-service email marketing firm, has announced new features to its platform. Page Mage, a third-party eBay li... 0 Comments | Read More »
Conversion: 15 Reasons Why Consumers Will Leave Your eCommerce Site
Editor's Note: We welcome Darpan Munjal as our newest contributor. Munjal is president of Chicago-based LeapMatrix, which consu... 9 Comments | Read More »
Google Analytics "Inaccurate," Expert Says
Many ecommerce merchants use Google Analytics to track visitor activity on their websites. But there are other analytics firms,... 6 Comments | Read More »
The PeC Review: SeeWhy.com Helps Capture Exiting Shoppers
A six year-old, real-time analytics firm seeks to help online merchants boost conversions by enabling stores to follow up with ... 0 Comments | Read More »
Accessibility Review: PetsContained.com
Disabled consumers often face great challenges when browsing and making purchases online. Perhaps as many as ten percent of onl... 0 Comments | Read More »
Seven Ways to Reduce Shopping Cart Abandonment
Shopping cart abandonment affects most every ecommerce merchant. A whitepaper by McAfee, an ecommerce security company, called ... 4 Comments | Read More »
Accessibility Review: LorisWigsite.com
Disabled Internet users often face great challenges when browsing and making purchases online. Perhaps as many as ten percent o... 0 Comments | Read More »
The Shopping Experience: Newegg
Newegg, the second largest ecommerce retailer in the U.S., provided a flawless shopping experience that made it easy to underst... 7 Comments | Read More »
The PeC Review: Runa Converts Reluctant Website Visitors
By some estimates, fewer than 20 percent of online retailers have conversion rates above 5 percent. Most Internet merchants exp... 2 Comments | Read More »
Conversion Review: Boulder Running Company
The Boulder Running Company is a Colorado-based specialty retailer with three stores across the Front Range. It has been operat... 0 Comments | Read More »
How-to Articles Can Boost Sales
Publishing how-to articles on your ecommerce website can be an effective way to boost sales. How-to articles can attract traffi... 2 Comments | Read More »
Ecommerce Know-How: Marketing to the Hispanic Community
The Hispanic community is one of the fastest growing online consumer segments in the U.S. It represents some 11 percent of the ... 1 Comment | Read More »
Chart of the Week: U.K. Online Shoppers Likely to Buy at Work vs. Home
Results from a new study showed that shoppers in the U.K. made some 36 percent of their online retail purchases from work. The... 0 Comments | Read More »
Ecommerce Know-How: Turn Customers Into Members
Focusing a portion of marketing efforts on reselling existing customers or acquiring frequent shoppers could help boost sales f... 0 Comments | Read More »
Ecommerce Know-How: Mobile Commerce in Four Steps
Internet-enabled mobile handsets, mobile Internet devices, and new wireless broadband standards are all making it easier for co... 0 Comments | Read More »
The Landing Page as a Multipurpose Tool
Landing pages are always worth a review because their use is often misunderstood. A landing page is any web page to which users... 1 Comment | Read More »
Field Test: Conversion Strategies Part II
Practical eCommerce periodically gathers seasoned ecommerce merchants and asks each of them the same questions around a given t... 0 Comments | Read More »
Field Test: Conversion Strategies
Practical eCommerce periodically gathers seasoned ecommerce merchants and asks each of them the same questions around a given t... 1 Comment | Read More »
Increase Conversion Rates by Identifying Funnels and Goals
Let's assume you have an ecommerce website and you have been successful in getting traffic to it. A next logical step is to foc... 1 Comment | Read More »
New Accessibility Guidelines Part IV: Robustness
Editor’s Note: The World Wide Web Consortium recently approved new accessibility guidelines. Passed in December 2008, the new “... 1 Comment | Read More »
