Conversion & Usability
Conversion Tip: Pop-up Shopping Carts Drive Higher Order Amounts
Editor's Note: We continue our "Conversion Tip" series from Charles Nicholls, the founder and chief strategy officer of SeeWhy,... 2 Comments | Read More »
The Future of Your Conversion Funnel
As online merchants we all want to attract and retain as many profitable customers as possible at the lowest cost. However, th... 0 Comments | Read More »
Conversion Tip: Understand Why Visitors Abandon Purchases
We continue our series of conversion tips from Charles Nicholls, founder and CEO of SeeWhy, a conversion and cart-abandonment-r... 2 Comments | Read More »
Usability Report Card: LiveOutThere.com
Live Out There is an online community and store for active people. Featuring top brands in apparel and gear, the site is design... 0 Comments | Read More »
Conversion Tip: Show Shipping Costs Early
We continue our series of conversion tips from Charles Nicholls, founder and CEO of SeeWhy, a conversion and cart-abandonment-r... 0 Comments | Read More »
Sample VoiceOver Reading: "Screen Readers: Eight Frequently Asked Questions"
This is an actual reading of "Screen Readers: Eight Frequently Asked Questions" from VoiceOver, the Apple software built into all ne... 0 Comments | Read More »
Conversion Tip: Which Conversion Rate to Measure?
"Conversion Tip" is an occasional feature where we publish a single conversion-related suggestion that could help ecommerce mer... 2 Comments | Read More »
Eight Copywriting Rules for Increasing Conversion
When merchants talk about ecommerce conversion, it usually centers on design, button placement and ease of checkout. The proces... 3 Comments | Read More »
Debunking Myths from the Top 10 Converting Websites
Editor's Note: We welcome Charles Nicholls as our newest contributor. He's a conversion and analytics expert, and the founder a... 6 Comments | Read More »
Three Free Language Translation Programs
While there is no substitute for human linguistic knowledge, there are cheaper ways to translate large amounts of text than by ... 0 Comments | Read More »
The Shopping Experience: OfficeDepot.com Offers Free Shipping, After a Twist
Office Depot is well known as a brick-and-mortar store, but I had never purchased products from its ecommerce site, OfficeDepot... 2 Comments | Read More »
Three Simple, But Overlooked, Conversion Tips
Marketing with 404 error pages and showing shipping data before a shopper puts an item in the cart were among the many powerful... 4 Comments | Read More »
Language Translation More than Language, Says LanguageWeaver.com Exec
There are more consumers that don't speak English than those that do. And how to reach those non-English-speaking prospects is our... 0 Comments | Read More »
In Social Media Era, Nine Techniques to Improve Conversion Rates
With the ever-growing popularity of social media, online sweepstakes and contests, just how important is the actual conversion ... 1 Comment | Read More »
Usability Report Card: How-To-Plans.com
I’m always excited to hear business owners wanting a blunt, no-holds-barred analysis. It means they’re serious about being comp... 0 Comments | Read More »
HTML5 Video: 12 Frequently Asked Questions
Editor's Note: Many observers believe the new version of HTML, called HTML5, will change online video because of the <video&... 1 Comment | Read More »
Four Ways to Increase Conversion Rates
To make more sales, an online retailer can increase traffic, convert site visitors into customers at a higher rate, or, ideally... 1 Comment | Read More »
The Shopping Experience: OldNavy.com Easy to Use, But Not Perfect
Editor's Note: "The Shopping Experience" is an occasional feature whereby we purchase an actual product from an ecommerce merch... 0 Comments | Read More »
Videos Help Consumers, Says Invodo CEO
Nearly every ecommerce merchant who uses product videos reports that it increases sales. But there are disagreements as to wha... 0 Comments | Read More »
10 Questions on Product Recommendations
Many merchants use automated product recommendations to increase sales and conversions. These recommendations are usually dynam... 0 Comments | Read More »
