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Conversion & Usability

Conversion Tip: Pop-up Shopping Carts Drive Higher Order Amounts

Conversion Tip: Pop-up Shopping Carts Drive Higher Order Amounts

Editor's Note: We continue our "Conversion Tip" series from Charles Nicholls, the founder and chief strategy officer of SeeWhy,... 2 Comments | Read More »

The Future of Your Conversion Funnel

The Future of Your Conversion Funnel

As online merchants we all want to attract and retain as many profitable customers as possible at the lowest cost. However, th... 0 Comments | Read More »

Conversion Tip: Understand Why Visitors Abandon Purchases

Conversion Tip: Understand Why Visitors Abandon Purchases

We continue our series of conversion tips from Charles Nicholls, founder and CEO of SeeWhy, a conversion and cart-abandonment-r... 2 Comments | Read More »

Usability Report Card: LiveOutThere.com

Usability Report Card: LiveOutThere.com

Live Out There is an online community and store for active people. Featuring top brands in apparel and gear, the site is design... 0 Comments | Read More »

Conversion Tip: Show Shipping Costs Early

Conversion Tip: Show Shipping Costs Early

We continue our series of conversion tips from Charles Nicholls, founder and CEO of SeeWhy, a conversion and cart-abandonment-r... 0 Comments | Read More »

Sample VoiceOver Reading: "Screen Readers: Eight Frequently Asked Questions"

Sample VoiceOver Reading: "Screen Readers: Eight Frequently Asked Questions"

This is an actual reading of "Screen Readers: Eight Frequently Asked Questions" from VoiceOver, the Apple software built into all ne... 0 Comments | Read More »

Conversion Tip: Which Conversion Rate to Measure?

Conversion Tip: Which Conversion Rate to Measure?

"Conversion Tip" is an occasional feature where we publish a single conversion-related suggestion that could help ecommerce mer... 2 Comments | Read More »

Eight Copywriting Rules for Increasing Conversion

Eight Copywriting Rules for Increasing Conversion

When merchants talk about ecommerce conversion, it usually centers on design, button placement and ease of checkout. The proces... 3 Comments | Read More »

Debunking Myths from the Top 10 Converting Websites

Debunking Myths from the Top 10 Converting Websites

Editor's Note: We welcome Charles Nicholls as our newest contributor. He's a conversion and analytics expert, and the founder a... 6 Comments | Read More »

Three Free Language Translation Programs

Three Free Language Translation Programs

While there is no substitute for human linguistic knowledge, there are cheaper ways to translate large amounts of text than by ... 0 Comments | Read More »

The Shopping Experience: OfficeDepot.com Offers Free Shipping, After a Twist

The Shopping Experience: OfficeDepot.com Offers Free Shipping, After a Twist

Office Depot is well known as a brick-and-mortar store, but I had never purchased products from its ecommerce site, OfficeDepot... 2 Comments | Read More »

Three Simple, But Overlooked, Conversion Tips

Three Simple, But Overlooked, Conversion Tips

Marketing with 404 error pages and showing shipping data before a shopper puts an item in the cart were among the many powerful... 4 Comments | Read More »

Language Translation More than Language, Says LanguageWeaver.com Exec

Language Translation More than Language, Says LanguageWeaver.com Exec

There are more consumers that don't speak English than those that do. And how to reach those non-English-speaking prospects is our... 0 Comments | Read More »

In Social Media Era, Nine Techniques to Improve Conversion Rates

In Social Media Era, Nine Techniques to Improve Conversion Rates

With the ever-growing popularity of social media, online sweepstakes and contests, just how important is the actual conversion ... 1 Comment | Read More »

Usability Report Card: How-To-Plans.com

Usability Report Card: How-To-Plans.com

I’m always excited to hear business owners wanting a blunt, no-holds-barred analysis. It means they’re serious about being comp... 0 Comments | Read More »

HTML5 Video: 12 Frequently Asked Questions

HTML5 Video: 12 Frequently Asked Questions

Editor's Note: Many observers believe the new version of HTML, called HTML5, will change online video because of the <video&... 1 Comment | Read More »

Four Ways to Increase Conversion Rates

Four Ways to Increase Conversion Rates

To make more sales, an online retailer can increase traffic, convert site visitors into customers at a higher rate, or, ideally... 1 Comment | Read More »

The Shopping Experience: OldNavy.com Easy to Use, But Not Perfect

The Shopping Experience: OldNavy.com Easy to Use, But Not Perfect

Editor's Note: "The Shopping Experience" is an occasional feature whereby we purchase an actual product from an ecommerce merch... 0 Comments | Read More »

Videos Help Consumers, Says Invodo CEO

Videos Help Consumers, Says Invodo CEO

Nearly every ecommerce merchant who uses product videos reports that it increases sales. But there are disagreements as to wha... 0 Comments | Read More »

10 Questions on Product Recommendations

10 Questions on Product Recommendations

Many merchants use automated product recommendations to increase sales and conversions. These recommendations are usually dynam... 0 Comments | Read More »

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