Conversion & Usability
10 Tips To Improve Usability
In a brick-and-mortar enterprise, the problem would be so obvious, no one could ignore it. A tangle of abandoned shopping carts... 3 Comments | Read More »
Great Ideas Roundtable
"What customers want is information. What makes them happy during their shopping experience is finding what they want, checking... 2 Comments | Read More »
Need a Stocking Stuffer?
If you're anything like me, your focus dwindles over the holidays. So instead of providing you with tips that you don't have th... 0 Comments | Read More »
Do Security Measures Boost Conversion?
Achieving high performance for your ecommerce business is complicated. It requires building an effective combination of trust, ... 2 Comments | Read More »
Accessibility - The Wheelchair Ramp to Your Website
The original creator of the World Wide Web, Tim Berners-Lee, dreamed of an information space that was open to everyone on the p... 0 Comments | Read More »
Usability Report Card: Hummerpartsclub.com
In this Usability Report Card, we’re taking a look at Hummer Parts Club, an ecommerce store selling accessories for the full ra... 1 Comment | Read More »
Six Tips For The Holidays
With the holiday shopping season upon us, the size of the ecommerce pie increases significantly. Here are some tips to make sur... 1 Comment | Read More »
Language Translation Creates New Options
For English, press one. Para español, la prensa dos.” The familiarity of this everyday message shows us how companies are incr... 0 Comments | Read More »
Use "Human Optimization" for Search Engines
I read with interest this month that Google has filed a patent to allow it to add a human-review element to their search result... 1 Comment | Read More »
Tuning Up Your Checkout Process
One of the most important factors to optimizing conversion is fine tuning the shopping cart and checkout process. Sales are won... 1 Comment | Read More »
Usability Report Card: Headsets.com
Earlier this year, Headsets.com was calling the checkout button "save to cart." We commented on this horrid usability, and the ... 0 Comments | Read More »
Forums Offer Interactivity
If you're looking for an easy way to make your business’ website more interactive, consider adding a bulletin board or a forum.... 0 Comments | Read More »
Gaining Insight Into Live Chat
The irony of “live chat” is that there most likely isn't any “chat” at all. Live chat is usually a text-based communication tha... 2 Comments | Read More »
A One-Second Review
I was recently reading a study published earlier this year by Carleton University in Ottawa. They suggest that web visitors mak... 1 Comment | Read More »
Customer Conversion: Testing Brings Science To Marketing
There are two things every ecommerce business should strive to achieve. The first is increasing conversion, turning a higher pe... 0 Comments | Read More »
Usability Report Card: FugitiveToys.com
Josh Pigford was confident enough to put his site, Fugitivetoys.com up for the inaugural “Usability Report Card.” While a lot o... 1 Comment | Read More »
Rethinking Conversion Rates
When I'm not writing for Practical eCommerce, I spend my professional life running a “boutique” web-consulting firm. As a resul... 3 Comments | Read More »
Web Design: Function Trumps Form
A well-designed site is important, but it will not be the key factor in determining your sales success. It's not uncommon for ... 0 Comments | Read More »
Five Great Conversion Tips
These conversion tips can be implemented by a business owner in just a few days with the possible aid of a competent web progra... 1 Comment | Read More »
There's More to Conversion Than a Sale
Consider the long and short of e-retailing. As competition rises and tracking becomes more sophisticated, ecommerce merchants a... 0 Comments | Read More »
