Conversion & Usability
Invodo CEO on Keys for Video Success
Nearly every ecommerce merchant who uses product videos reports that it increases sales. But there are disagreements as to what to... 0 Comments | Read More »
Conversion: Technology, Customers, and 'Embraceability'
Conversion rates of an online store rely on many things, and that includes the technology used for graphics, video and interact... 0 Comments | Read More »
Ecommerce Video Production
Product videos have been shown to increase conversions rates on ecommerce sites. Online retailer eBags famously tested some 21... 1 Comment | Read More »
The Shopping Experience: Poorly Described Item Disappoints
Editor's Note: "The Shopping Experience" is an occasional feature whereby we purchase an actual product from an ecommerce merch... 5 Comments | Read More »
Online Shoppers Wait Two Days to Buy
The average online shopper delays making a purchase by almost two days after initially visiting a retail site, according to dat... 7 Comments | Read More »
The Shopping Experience: MusiciansFriend.com
"The Shopping Experience" is our monthly description of purchasing a product from a leading ecommerce retailer and then critiqu... 1 Comment | Read More »
Accessibility Review: Target.com
Target.com is well known in the world of web accessibility. It was sued in 2006 by the National Federation of the Blind, Bruce ... 0 Comments | Read More »
The Metrics for Video Success
Many online stores have begun to include product videos aimed at boosting sales conversions, reducing shopping cart abandonment... 2 Comments | Read More »
Four Strategies to Improve Shopper Experience
How we shop is going to change. Digital interactivity at brick-and-mortar stores, mobile commerce, and rich Internet applicatio... 0 Comments | Read More »
Webinar to Focus on Customer Reviews, Social Media
Practical eCommerce will continue its ongoing webinar series today with “How to Improve the Online Customer Experience.” The we... 0 Comments | Read More »
Split Testing Can Increase Conversion Rates
Split testing is a conversion-tracking method that separates your message into two or more variations to see which gets the bes... 2 Comments | Read More »
URL Shorteners: Saving Space and Tracking Clicks
For today’s ecommerce merchant who wants to convey an important point via instant messaging or mobile texting, brevity is helpf... 3 Comments | Read More »
Dr. BJ Fogg on the Fogg Behavior Model
Ecommerce merchants want to affect behavior. More specifically, they want consumers to buy from them. Dr. BJ Fogg is a professor... 0 Comments | Read More »
Ecommerce Know-How: Product Videos Easy to Produce, Inexpensive
Ecommerce videos drive sales. Lars Hundley, president of Clean Air Gardening, is confident of that. “We typically get up to... 4 Comments | Read More »
Chart of the Week: Barriers to Online Holiday Shopping
During the holidays, ecommerce merchants have advantages over their brick and mortar counterparts. Convenience and round the c... 4 Comments | Read More »
Accessibility: How Many Disabled Web Users Are There?
Ecommerce merchants spend a lot of time thinking about statistics. They try to gauge who is visiting their website, what produc... 2 Comments | Read More »
Conversion: 10 Advanced Techniques to Turn Shoppers Into Buyers
If you are like most online retailers, roughly 97 out of every 100 visitors leave your site without buying anything. You can sp... 6 Comments | Read More »
Top Ten Low Cost Ways to Improve Site Usability
I get called by online retailers very frequently who have done significant work in SEO, are driving quite a bit of traffic to t... 6 Comments | Read More »
Chart of the Week: Facebook Fans Page Usage by Merchants
This week’s “Chart of the Week” is a snapshot of the Facebook Fans page usage of five ecommerce merchants previously profiled b... 1 Comment | Read More »
Payments-R-Us and Page Mage Introduced; MailChimp Announces New Features
MailChimp, the self-service email marketing firm, has announced new features to its platform. Page Mage, a third-party eBay li... 0 Comments | Read More »
