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Conversion & Usability

Usability Report Card: How-To-Plans.com

Usability Report Card: How-To-Plans.com

I’m always excited to hear business owners wanting a blunt, no-holds-barred analysis. It means they’re serious about being comp... 0 Comments | Read More »

HTML5 Video: 12 Frequently Asked Questions

HTML5 Video: 12 Frequently Asked Questions

Editor's Note: Many observers believe the new version of HTML, called HTML5, will change online video because of the <video&... 1 Comment | Read More »

Four Ways to Increase Conversion Rates

Four Ways to Increase Conversion Rates

To make more sales, an online retailer can increase traffic, convert site visitors into customers at a higher rate, or, ideally... 1 Comment | Read More »

The Shopping Experience: OldNavy.com Easy to Use, But Not Perfect

The Shopping Experience: OldNavy.com Easy to Use, But Not Perfect

Editor's Note: "The Shopping Experience" is an occasional feature whereby we purchase an actual product from an ecommerce merch... 0 Comments | Read More »

Videos Help Consumers, Says Invodo CEO

Videos Help Consumers, Says Invodo CEO

Nearly every ecommerce merchant who uses product videos reports that it increases sales. But there are disagreements as to wha... 0 Comments | Read More »

10 Questions on Product Recommendations

10 Questions on Product Recommendations

Many merchants use automated product recommendations to increase sales and conversions. These recommendations are usually dynam... 0 Comments | Read More »

Invodo CEO on Keys for Video Success

Invodo CEO on Keys for Video Success

Nearly every ecommerce merchant who uses product videos reports that it increases sales. But there are disagreements as to what to... 0 Comments | Read More »

Conversion: Technology, Customers, and 'Embraceability'

Conversion: Technology, Customers, and 'Embraceability'

Conversion rates of an online store rely on many things, and that includes the technology used for graphics, video and interact... 0 Comments | Read More »

Ecommerce Video Production

Ecommerce Video Production

Product videos have been shown to increase conversions rates on ecommerce sites. Online retailer eBags famously tested some 21... 1 Comment | Read More »

The Shopping Experience: Poorly Described Item Disappoints

The Shopping Experience: Poorly Described Item Disappoints

Editor's Note: "The Shopping Experience" is an occasional feature whereby we purchase an actual product from an ecommerce merch... 5 Comments | Read More »

Online Shoppers Wait Two Days to Buy

Online Shoppers Wait Two Days to Buy

The average online shopper delays making a purchase by almost two days after initially visiting a retail site, according to dat... 7 Comments | Read More »

The Shopping Experience: MusiciansFriend.com

The Shopping Experience: MusiciansFriend.com

"The Shopping Experience" is our monthly description of purchasing a product from a leading ecommerce retailer and then critiqu... 1 Comment | Read More »

Accessibility Review: Target.com

Accessibility Review: Target.com

Target.com is well known in the world of web accessibility. It was sued in 2006 by the National Federation of the Blind, Bruce ... 0 Comments | Read More »

The Metrics for Video Success

The Metrics for Video Success

Many online stores have begun to include product videos aimed at boosting sales conversions, reducing shopping cart abandonment... 2 Comments | Read More »

Four Strategies to Improve Shopper Experience

Four Strategies to Improve Shopper Experience

How we shop is going to change. Digital interactivity at brick-and-mortar stores, mobile commerce, and rich Internet applicatio... 0 Comments | Read More »

Webinar to Focus on Customer Reviews, Social Media

Webinar to Focus on Customer Reviews, Social Media

Practical eCommerce will continue its ongoing webinar series today with “How to Improve the Online Customer Experience.” The we... 0 Comments | Read More »

Split Testing Can Increase Conversion Rates

Split Testing Can Increase Conversion Rates

Split testing is a conversion-tracking method that separates your message into two or more variations to see which gets the bes... 2 Comments | Read More »

URL Shorteners: Saving Space and Tracking Clicks

URL Shorteners: Saving Space and Tracking Clicks

For today’s ecommerce merchant who wants to convey an important point via instant messaging or mobile texting, brevity is helpf... 3 Comments | Read More »

Dr. BJ Fogg on the Fogg Behavior Model

Dr. BJ Fogg on the Fogg Behavior Model

Ecommerce merchants want to affect behavior. More specifically, they want consumers to buy from them. Dr. BJ Fogg is a professor... 0 Comments | Read More »

Ecommerce Know-How: Product Videos Easy to Produce, Inexpensive

Ecommerce Know-How: Product Videos Easy to Produce, Inexpensive

Ecommerce videos drive sales. Lars Hundley, president of Clean Air Gardening, is confident of that. “We typically get up to... 4 Comments | Read More »

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