Conversion & Usability
The PeC Review: Woopra Promises Real-Time Web Analytics and Behavior Tracking
Woopra is an innovative web analytics suite that promises to vastly improve the information that website owners can collect and... 2 Comments | Read More »
Conversion Review: "It’s In The Stars" Needs Help
"Conversion Review" is a high level evaluation of a website that a company has submitted for assessment. When doing a review, w... 6 Comments | Read More »
New Accessibility Guidelines Part III: Understandability
Editor’s Note: The World Wide Web Consortium recently approved new accessibility guidelines. Passed in December 2008, the new “... 0 Comments | Read More »
Pay-per-click Advertising: Yahoo! Targeting Gets More Focused
Companies are frequently looking for ways to position their products in front of consumers that will most likely result in a co... 0 Comments | Read More »
Using Google Analytics for Keyword Segmentation and In-Depth Analysis
Google Analytics provides a wealth of information. But many GA account holders do little beyond viewing their site's daily traf... 11 Comments | Read More »
Chart of The Week: Personalized Product Recommendations
Nearly 28 percent of online retailers now offer personalized product recommendations, according to a recent survey. Personaliz... 2 Comments | Read More »
Conversion Review: The Russian Store is Well Designed with Clear Navigation
In Conversion Review we visit a website as if we were a potential customer and assess how well the site does at converting visi... 5 Comments | Read More »
New Accessibility Guidelines Part II: Operability
Editor’s Note: The World Wide Web Consortium recently approved new accessibility guidelines. Passed in December 2008, the new “... 0 Comments | Read More »
Conversion Improvements: A Primer for Getting Started
The ecommerce business is partly a numbers game. And the object of the game is to increase your sales and profitability. You ne... 1 Comment | Read More »
New Accessibility Guidelines A "Welcomed Update"
The World Wide Web Consortium recently approved new accessibility guidelines. Passed in December 2008, the new "Web Content Acc... 2 Comments | Read More »
PPC Advertising: Use Dynamically Generated Ad Text, Relevant Landing Pages
When it comes to pay-per-click advertising campaigns, the most important tools are targeted keywords and relevant landing pages... 0 Comments | Read More »
Using Flickr to Socialize Your Products
Flickr, a photo sharing site, can be a powerful tool for promoting your products. Not only can you upload images of your produc... 1 Comment | Read More »
Monitor “Bounce Rates” to Improve Conversion Ratios
An effective web page draws visitors in and keeps them there. When the Internet was new, people would surf from site to site ju... 3 Comments | Read More »
Chart of the Week: Canadians are Spending More Online
Online business analyst eMarketer reported that Canadian retailers would sell an estimated $15.5 billion Canadian worth of good... 0 Comments | Read More »
Conversion Review: Coffee Purveyor Needs Clear Purchase Path
JL Hufford is a gourmet coffee company that started life with a small café in Lafayette, IN. The company went online six years ... 0 Comments | Read More »
Accessibility: Making Video and Audio Usable For The Deaf
Using video and audio in a website increases the probability of an accessibility problem. Where text can be readily translated ... 1 Comment | Read More »
Automated Chat Captures Prospects After They Leave A Site
UpSellit’s SMARTagent promises to automatically bring shoppers back to your site and close potential sales. It’s part user-enga... 0 Comments | Read More »
Web Widgets Come Of Age For Ecommerce Sites
For executives like Braden Hoeppner, director of web sales for optical store Coastalcontacts.com, today’s web widgets are a fas... 0 Comments | Read More »
Expert Reviews Usability Of Practicalecommerce.com
Practical eCommerce is a website with the purpose of providing down-to-earth advice to help smaller businesses succeed online. ... 0 Comments | Read More »
Conversion: Seven Variables That Affect Sales
Most online merchants want to increase sales, grow their business and increase profits, but few know the secrets to doing so. F... 0 Comments | Read More »
