Conversion & Usability
Aligning Keywords And Landing Pages
As a child you probably played "connect the dots," drawing a line from number to number to create a picture that answered a rid... 2 Comments | Read More »
Show-Me-The-Money Conversion Ratios
When I begin an ecommerce optimization engagement, there are four key ratios that I immediately look for. And as strange as it ... 8 Comments | Read More »
Tools To Boost Conversion
Most ebusiness owners can find ways to increase traffic to their site, but turning a visitor into a buyer remains an ongoing ch... 4 Comments | Read More »
Incentives That Create More Sales
What makes a customer commit to that profit-boosting holiday purchase? One respondent to a survey conducted by the e-tailing gr... 2 Comments | Read More »
Usability Report Card: Delsol.com
This month we review DelSol.com, the online store for the manufacturer of color-changing apparel and accessories. All items sol... 6 Comments | Read More »
Are 1-800 Numbers And Live Chat Important?
As online shopping matures, merchants must avoid the tendency to be complacent in their merchandising efforts. Here are five wa... 7 Comments | Read More »
Conversion: Define Your Audience
Regular readers won't be surprised to find that this month's column describes one of the key elements of effective conversion. ... 3 Comments | Read More »
Usability Report Card: Quelobjet.com
For this month's edition of the Usability Report Card we have chosen Quel Objet, a site specializing in French products for the... 2 Comments | Read More »
Usability Report Card: eBladestore.com
The team at eBladestore.com asked us to review its site for usability issues. eBladestore sells knives of all types and sizes t... 3 Comments | Read More »
Site Search Can Pay Dividends
Improved site search and "recommender" functions not only improve a user's experience at a website, but they can also help impr... 0 Comments | Read More »
10 Tips To Improve Usability
In a brick-and-mortar enterprise, the problem would be so obvious, no one could ignore it. A tangle of abandoned shopping carts... 3 Comments | Read More »
Great Ideas Roundtable
"What customers want is information. What makes them happy during their shopping experience is finding what they want, checking... 2 Comments | Read More »
Need a Stocking Stuffer?
If you're anything like me, your focus dwindles over the holidays. So instead of providing you with tips that you don't have th... 0 Comments | Read More »
Do Security Measures Boost Conversion?
Achieving high performance for your ecommerce business is complicated. It requires building an effective combination of trust, ... 2 Comments | Read More »
Accessibility - The Wheelchair Ramp to Your Website
The original creator of the World Wide Web, Tim Berners-Lee, dreamed of an information space that was open to everyone on the p... 0 Comments | Read More »
Usability Report Card: Hummerpartsclub.com
In this Usability Report Card, we’re taking a look at Hummer Parts Club, an ecommerce store selling accessories for the full ra... 1 Comment | Read More »
Six Tips For The Holidays
With the holiday shopping season upon us, the size of the ecommerce pie increases significantly. Here are some tips to make sur... 1 Comment | Read More »
Language Translation Creates New Options
For English, press one. Para español, la prensa dos.” The familiarity of this everyday message shows us how companies are incr... 0 Comments | Read More »
Use "Human Optimization" for Search Engines
I read with interest this month that Google has filed a patent to allow it to add a human-review element to their search result... 1 Comment | Read More »
Tuning Up Your Checkout Process
One of the most important factors to optimizing conversion is fine tuning the shopping cart and checkout process. Sales are won... 2 Comments | Read More »
