Social Media
Ask an Expert: Tools to Encourage Customer Feedback?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 2 Comments | Read More »
February Survey Results: Social Media in Ecommerce
Social marketing experts have been trumpeting the advantages of using social sites such as Twitter and Facebook to promote ecom... 0 Comments | Read More »
Ask an Expert: Examples of Social Media Marketing Success?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 5 Comments | Read More »
Social Media: OTC Sports Uses Facebook, Twitter to Engage Like-minded Consumers
Editor's Note: This is the first in series of interviews with ecommerce merchants on their use of social media. OTC Sports is... 2 Comments | Read More »
Chart of the Week: Will Social Media Sites Replace Email?
With a combined 375 million users at the end of 2009, Facebook and Twitter reached more than 25 percent of people using email. ... 1 Comment | Read More »
Take the Survey: Does Social Media Help Your Ecommerce Business?
Many pundits believe social media sites not only help ecommerce business, but also are the future of ecommerce. We wonder if pr... 0 Comments | Read More »
The PeC Review: Google Buzz a No-brainer
Google recently announced a new social media tool that is integrated into the company's popular Gmail service. Google Buzz see... 1 Comment | Read More »
Accessibility and Social Media
Social media can be a terrific way to share information with your customers, provide them with crucial support, and otherwise c... 0 Comments | Read More »
The PEC Review: The Social Media Marketing Book
Some 70 percent of shoppers trust consumer opinions posted online. Facebook has more than 350 million users. By some estimates,... 1 Comment | Read More »
Social Media Webinar Sparks Hundreds of Questions
There was news this week that Pepsi planned to forgo a Super Bowl Ad in favor of investing $2 million into social media marketi... 0 Comments | Read More »
Facebook, Twitter Help Online Food Store Extend Its Reach
Bill and Louise Bowers are ecommerce merchants and owners of Classic Golden Pecans, a specialty products company located in Laf... 1 Comment | Read More »
Five Innovative Facebook Examples from Ecommerce Merchants
With more than 350 million active users, Facebook’s population has exceeded that of the United States. According to its statist... 1 Comment | Read More »
Practical Ecommerce Webinar to Focus on Social Media
We continue our ongoing webinar series on January 12 with “Social Media 201: How to Use Social Media Sites to Increase Traffic.... 0 Comments | Read More »
Fans and Followers: The Social Media Numbers Game
Momentum is a valuable force. A business owner that has customer-generated momentum is in a desirable position. Author Malcol... 0 Comments | Read More »
Quick Query: SocialGrub Founder on Social Media Tools
Social media has become mainstream and businesses are increasingly turning to it to interact with their customers and boost the... 0 Comments | Read More »
Social Media Marketing: Four Steps for Getting Started
Let’s take a moment to map out a cheap and effective social media strategy. Understand that cheap does not mean easy. This wil... 3 Comments | Read More »
“New Community Rules” Is An Introduction to Social Media Marketing
An increasing number of online retailers are recognizing that it is possible to earn more money and have happier customers simp... 1 Comment | Read More »
Ecommerce Know-How: Four Keys to Twitter, Facebook Success
The debate over whether Twitter and Facebook are fads or sustainable businesses has yet to be resolved. Their popularity is ind... 8 Comments | Read More »
Chart of the Week: Twitter Usage by Ecommerce Vendors
The social networking service Twitter has been both maligned as a fad and heralded as a valuable branding tool. But actions, ... 0 Comments | Read More »
Social Networking: Build Your Own Community
There is not a day that goes by that I don't reflect on how to leverage social media, including social networks, for marketing ... 10 Comments | Read More »
