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The 4-Step Twitter Strategy

The 4-Step Twitter Strategy

Twitter is the "Swiss Army knife" of social networking because it is a simple tool that can be used in many ways. Businesses ar... 5 Comments | Read More »

The PEC Review: The 'New' Twitter

The PEC Review: The 'New' Twitter

For nearly a month, microblogging powerhouse Twitter has been rolling out a new user interface aimed at making the service the ... 0 Comments | Read More »

Social Commerce Expert Cautions Against Spending Heavily

Social Commerce Expert Cautions Against Spending Heavily

Paul Marsden is a market researcher and communications specialist in digital marketing. He assists organizations to communicate... 0 Comments | Read More »

Email Providers Embrace Social Media: 4 Examples

Email Providers Embrace Social Media: 4 Examples

Social media has breathed new life into email marketing. And email provides a "push" element to update social network friends, ... 1 Comment | Read More »

Selling on Facebook: 4 Common Issues

Selling on Facebook: 4 Common Issues

There is a growing integration between social media and ecommerce. And there's a new term for this integration: social commerce... 10 Comments | Read More »

Social Media: 4 Steps to an Effective Marketing Strategy

Social Media: 4 Steps to an Effective Marketing Strategy

Many small businesses are experimenting with social media to market their products. Based on my observations, however, most are... 4 Comments | Read More »

Social Media Improves Online Trust: 4 Tips

Social Media Improves Online Trust: 4 Tips

"Trust" is likely the most defining factor when it comes to selling products online. Consumers will not purchase products from ... 3 Comments | Read More »

Social Media to Change Ecommerce?

Social Media to Change Ecommerce?

"Social commerce" is the merging of ecommerce with social media sites, such as Facebook. It could change the way consumers buy,... 3 Comments | Read More »

Four Apps to Create Facebook 'Welcome' Pages

Four Apps to Create Facebook 'Welcome' Pages

Thousands of ecommerce businesses have Facebook Fan pages. But making those pages stand out from competitors' pages is a challe... 3 Comments | Read More »

Facebook 'Places' Helps Local Businesses

Facebook 'Places' Helps Local Businesses

Facebook recently rolled out "Places," a location-based sharing application popularized by such startups as Foursquare and Gowa... 1 Comment | Read More »

Profile: Retailer Spends Little Money for Big Social Media Impact

Profile: Retailer Spends Little Money for Big Social Media Impact

Editor's Note: For the past few weeks, Paul Chaney, our social media director, has addressed the integration of Facebook with e... 3 Comments | Read More »

Social Bookmarking Helps with SEO, Product Sharing

Social Bookmarking Helps with SEO, Product Sharing

Social sharing and bookmarking have taken a back seat to Facebook and Twitter. For most of us, using sites like Digg, Delicious... 5 Comments | Read More »

Facebook Encourages Ecommerce; App-Makers Respond

Facebook Encourages Ecommerce; App-Makers Respond

Facebook designates Fan pages for businesses to engage users. And to help these businesses, Facebook now provides a series of r... 5 Comments | Read More »

Six Facebook Applications to Sell Your Products

Six Facebook Applications to Sell Your Products

Editor's Note: This is the third installment in our series on social commerce, the process of linking ecommerce with social med... 5 Comments | Read More »

Tools to Combine Email Marketing with Social Media

Tools to Combine Email Marketing with Social Media

If you’ve been selling online for any amount of time, you know how valuable email marketing can be, especially among existing c... 10 Comments | Read More »

Twitter to Offer Early Bird Advertisements

Twitter to Offer Early Bird Advertisements

Twitter, the microblogging site, said that it would soon begin tweeting special, time-bound deals and offers from advertisers t... 0 Comments | Read More »

Take the Survey: Who Reads Practical eCommerce?

Take the Survey: Who Reads Practical eCommerce?

The goal of this month's Practical eCommerce survey is to simply learn more about you, our reader. We do this periodically to h... 0 Comments | Read More »

Social Commerce: Shopping Carts Extend Reach Into Facebook, Other Social Sites

Social Commerce: Shopping Carts Extend Reach Into Facebook, Other Social Sites

Editor's Note: This is part two of “Social Commerce Spotlight,” our series on the mix of ecommerce and social media. Part one, ... 2 Comments | Read More »

Email Marketing Has Always Been Social

Email Marketing Has Always Been Social

Social marketing is one of the most important new trends in online retail promotion. It is effective, builds customer relations... 2 Comments | Read More »

Social Commerce Spotlight: Payvment, a Facebook Storefront Provider

Social Commerce Spotlight: Payvment, a Facebook Storefront Provider

Social commerce, the use of social media in the context of ecommerce, is becoming commonplace. Over the next few weeks, Pract... 2 Comments | Read More »

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