Social Media
The 4-Step Twitter Strategy
Twitter is the "Swiss Army knife" of social networking because it is a simple tool that can be used in many ways. Businesses ar... 5 Comments | Read More »
The PEC Review: The 'New' Twitter
For nearly a month, microblogging powerhouse Twitter has been rolling out a new user interface aimed at making the service the ... 0 Comments | Read More »
Social Commerce Expert Cautions Against Spending Heavily
Paul Marsden is a market researcher and communications specialist in digital marketing. He assists organizations to communicate... 0 Comments | Read More »
Email Providers Embrace Social Media: 4 Examples
Social media has breathed new life into email marketing. And email provides a "push" element to update social network friends, ... 1 Comment | Read More »
Selling on Facebook: 4 Common Issues
There is a growing integration between social media and ecommerce. And there's a new term for this integration: social commerce... 10 Comments | Read More »
Social Media: 4 Steps to an Effective Marketing Strategy
Many small businesses are experimenting with social media to market their products. Based on my observations, however, most are... 4 Comments | Read More »
Social Media Improves Online Trust: 4 Tips
"Trust" is likely the most defining factor when it comes to selling products online. Consumers will not purchase products from ... 3 Comments | Read More »
Social Media to Change Ecommerce?
"Social commerce" is the merging of ecommerce with social media sites, such as Facebook. It could change the way consumers buy,... 3 Comments | Read More »
Four Apps to Create Facebook 'Welcome' Pages
Thousands of ecommerce businesses have Facebook Fan pages. But making those pages stand out from competitors' pages is a challe... 3 Comments | Read More »
Facebook 'Places' Helps Local Businesses
Facebook recently rolled out "Places," a location-based sharing application popularized by such startups as Foursquare and Gowa... 1 Comment | Read More »
Profile: Retailer Spends Little Money for Big Social Media Impact
Editor's Note: For the past few weeks, Paul Chaney, our social media director, has addressed the integration of Facebook with e... 3 Comments | Read More »
Social Bookmarking Helps with SEO, Product Sharing
Social sharing and bookmarking have taken a back seat to Facebook and Twitter. For most of us, using sites like Digg, Delicious... 5 Comments | Read More »
Facebook Encourages Ecommerce; App-Makers Respond
Facebook designates Fan pages for businesses to engage users. And to help these businesses, Facebook now provides a series of r... 5 Comments | Read More »
Six Facebook Applications to Sell Your Products
Editor's Note: This is the third installment in our series on social commerce, the process of linking ecommerce with social med... 5 Comments | Read More »
Tools to Combine Email Marketing with Social Media
If you’ve been selling online for any amount of time, you know how valuable email marketing can be, especially among existing c... 10 Comments | Read More »
Twitter to Offer Early Bird Advertisements
Twitter, the microblogging site, said that it would soon begin tweeting special, time-bound deals and offers from advertisers t... 0 Comments | Read More »
Take the Survey: Who Reads Practical eCommerce?
The goal of this month's Practical eCommerce survey is to simply learn more about you, our reader. We do this periodically to h... 0 Comments | Read More »
Social Commerce: Shopping Carts Extend Reach Into Facebook, Other Social Sites
Editor's Note: This is part two of “Social Commerce Spotlight,” our series on the mix of ecommerce and social media. Part one, ... 2 Comments | Read More »
Email Marketing Has Always Been Social
Social marketing is one of the most important new trends in online retail promotion. It is effective, builds customer relations... 2 Comments | Read More »
Social Commerce Spotlight: Payvment, a Facebook Storefront Provider
Social commerce, the use of social media in the context of ecommerce, is becoming commonplace. Over the next few weeks, Pract... 2 Comments | Read More »
