RSS

Social Media

8 Steps to Social Media Success

8 Steps to Social Media Success

"How do I get started?" is a question I often hear regarding social media marketing. In this article, I provide eight steps to ... 2 Comments | Read More »

7 Blog Platforms for 3 Methods of Blogging

7 Blog Platforms for 3 Methods of Blogging

The last time I compared blog platforms on Practical Ecommerce was in 2005. In "Blog Platforms: Choose One that Fits Your Need,... 8 Comments | Read More »

Tips for an Effective Twitter Profile

Tips for an Effective Twitter Profile

Twitter can help ecommerce merchants. It provides a conduit to connect with their customers and communicate with prospects. Mer... 4 Comments | Read More »

4 Rules for Marketing on Twitter

4 Rules for Marketing on Twitter

In last week's "5 Timesaving Social Networking Tools," I discussed efficient ways to manage your social media engagement effort... 2 Comments | Read More »

Facebook Privacy 'Breach' Versus Public Information

Facebook Privacy 'Breach' Versus Public Information

"Facebook in Privacy Breach" is the title of the recent Wall Street Journal article. It describes the transfer of Facebook user... 2 Comments | Read More »

5 Timesaving Social Networking Tools

5 Timesaving Social Networking Tools

A concern I often hear from those new to social networking is the amount of time it takes to manage engagement activities, such... 8 Comments | Read More »

The 4-Step Twitter Strategy

The 4-Step Twitter Strategy

Twitter is the "Swiss Army knife" of social networking because it is a simple tool that can be used in many ways. Businesses ar... 5 Comments | Read More »

The PEC Review: The 'New' Twitter

The PEC Review: The 'New' Twitter

For nearly a month, microblogging powerhouse Twitter has been rolling out a new user interface aimed at making the service the ... 0 Comments | Read More »

Social Commerce Expert Cautions Against Spending Heavily

Social Commerce Expert Cautions Against Spending Heavily

Paul Marsden is a market researcher and communications specialist in digital marketing. He assists organizations to communicate... 0 Comments | Read More »

Email Providers Embrace Social Media: 4 Examples

Email Providers Embrace Social Media: 4 Examples

Social media has breathed new life into email marketing. And email provides a "push" element to update social network friends, ... 1 Comment | Read More »

Selling on Facebook: 4 Common Issues

Selling on Facebook: 4 Common Issues

There is a growing integration between social media and ecommerce. And there's a new term for this integration: social commerce... 10 Comments | Read More »

Social Media: 4 Steps to an Effective Marketing Strategy

Social Media: 4 Steps to an Effective Marketing Strategy

Many small businesses are experimenting with social media to market their products. Based on my observations, however, most are... 4 Comments | Read More »

Social Media Improves Online Trust: 4 Tips

Social Media Improves Online Trust: 4 Tips

"Trust" is likely the most defining factor when it comes to selling products online. Consumers will not purchase products from ... 3 Comments | Read More »

Social Media to Change Ecommerce?

Social Media to Change Ecommerce?

"Social commerce" is the merging of ecommerce with social media sites, such as Facebook. It could change the way consumers buy,... 3 Comments | Read More »

Four Apps to Create Facebook 'Welcome' Pages

Four Apps to Create Facebook 'Welcome' Pages

Thousands of ecommerce businesses have Facebook Fan pages. But making those pages stand out from competitors' pages is a challe... 3 Comments | Read More »

Facebook 'Places' Helps Local Businesses

Facebook 'Places' Helps Local Businesses

Facebook recently rolled out "Places," a location-based sharing application popularized by such startups as Foursquare and Gowa... 1 Comment | Read More »

Profile: Retailer Spends Little Money for Big Social Media Impact

Profile: Retailer Spends Little Money for Big Social Media Impact

Editor's Note: For the past few weeks, Paul Chaney, our social media director, has addressed the integration of Facebook with e... 3 Comments | Read More »

Social Bookmarking Helps with SEO, Product Sharing

Social Bookmarking Helps with SEO, Product Sharing

Social sharing and bookmarking have taken a back seat to Facebook and Twitter. For most of us, using sites like Digg, Delicious... 5 Comments | Read More »

Facebook Encourages Ecommerce; App-Makers Respond

Facebook Encourages Ecommerce; App-Makers Respond

Facebook designates Fan pages for businesses to engage users. And to help these businesses, Facebook now provides a series of r... 5 Comments | Read More »

Six Facebook Applications to Sell Your Products

Six Facebook Applications to Sell Your Products

Editor's Note: This is the third installment in our series on social commerce, the process of linking ecommerce with social med... 5 Comments | Read More »

Help

Featured Tags | All A-Z

Sign-up to receive EcommerceNotes, our acclaimed email newsletter.

View A Sample | Privacy

 

Inside Practical eCommerce