Social Media
8 Steps to Social Media Success
"How do I get started?" is a question I often hear regarding social media marketing. In this article, I provide eight steps to ... 2 Comments | Read More »
7 Blog Platforms for 3 Methods of Blogging
The last time I compared blog platforms on Practical Ecommerce was in 2005. In "Blog Platforms: Choose One that Fits Your Need,... 8 Comments | Read More »
Tips for an Effective Twitter Profile
Twitter can help ecommerce merchants. It provides a conduit to connect with their customers and communicate with prospects. Mer... 4 Comments | Read More »
4 Rules for Marketing on Twitter
In last week's "5 Timesaving Social Networking Tools," I discussed efficient ways to manage your social media engagement effort... 2 Comments | Read More »
Facebook Privacy 'Breach' Versus Public Information
"Facebook in Privacy Breach" is the title of the recent Wall Street Journal article. It describes the transfer of Facebook user... 2 Comments | Read More »
5 Timesaving Social Networking Tools
A concern I often hear from those new to social networking is the amount of time it takes to manage engagement activities, such... 8 Comments | Read More »
The 4-Step Twitter Strategy
Twitter is the "Swiss Army knife" of social networking because it is a simple tool that can be used in many ways. Businesses ar... 5 Comments | Read More »
The PEC Review: The 'New' Twitter
For nearly a month, microblogging powerhouse Twitter has been rolling out a new user interface aimed at making the service the ... 0 Comments | Read More »
Social Commerce Expert Cautions Against Spending Heavily
Paul Marsden is a market researcher and communications specialist in digital marketing. He assists organizations to communicate... 0 Comments | Read More »
Email Providers Embrace Social Media: 4 Examples
Social media has breathed new life into email marketing. And email provides a "push" element to update social network friends, ... 1 Comment | Read More »
Selling on Facebook: 4 Common Issues
There is a growing integration between social media and ecommerce. And there's a new term for this integration: social commerce... 10 Comments | Read More »
Social Media: 4 Steps to an Effective Marketing Strategy
Many small businesses are experimenting with social media to market their products. Based on my observations, however, most are... 4 Comments | Read More »
Social Media Improves Online Trust: 4 Tips
"Trust" is likely the most defining factor when it comes to selling products online. Consumers will not purchase products from ... 3 Comments | Read More »
Social Media to Change Ecommerce?
"Social commerce" is the merging of ecommerce with social media sites, such as Facebook. It could change the way consumers buy,... 3 Comments | Read More »
Four Apps to Create Facebook 'Welcome' Pages
Thousands of ecommerce businesses have Facebook Fan pages. But making those pages stand out from competitors' pages is a challe... 3 Comments | Read More »
Facebook 'Places' Helps Local Businesses
Facebook recently rolled out "Places," a location-based sharing application popularized by such startups as Foursquare and Gowa... 1 Comment | Read More »
Profile: Retailer Spends Little Money for Big Social Media Impact
Editor's Note: For the past few weeks, Paul Chaney, our social media director, has addressed the integration of Facebook with e... 3 Comments | Read More »
Social Bookmarking Helps with SEO, Product Sharing
Social sharing and bookmarking have taken a back seat to Facebook and Twitter. For most of us, using sites like Digg, Delicious... 5 Comments | Read More »
Facebook Encourages Ecommerce; App-Makers Respond
Facebook designates Fan pages for businesses to engage users. And to help these businesses, Facebook now provides a series of r... 5 Comments | Read More »
Six Facebook Applications to Sell Your Products
Editor's Note: This is the third installment in our series on social commerce, the process of linking ecommerce with social med... 5 Comments | Read More »
