Social Media
6 Facebook Apps to Enhance Your Company's Fan Page
It was only a few years ago that businesses realized they needed a website. Now, everyone seems to be coming to the same conclu... 11 Comments | Read More »
Too Much Social Media?
Social media can be an excellent way to forge relationships with customers. It can also fall short on expectations of greater t... 5 Comments | Read More »
Practical eCommerce Launches New Community Q&A Section
As part of our strategic initiative to incorporate peer-to-peer engagement on Practical eCommerce, we have launched a new onlin... 0 Comments | Read More »
Practical eCommerce Extends Presence within Social Media
Practical eCommerce recently hired me to help the company build a strong presence inside the social media universe. My initial ... 2 Comments | Read More »
Facebook App Embeds Product Offers in News Feeds
Most users who currently shop on Facebook do it using applications, Facebook Marketplace, or by using Flash-based applets on Fa... 1 Comment | Read More »
Guitar Retailer Creates Facebook "Store"
A growing percentage of Internet consumers use Facebook. By some accounts, it is the second most-popular website, and ecommerce me... 0 Comments | Read More »
Facebook Limits Fan Pages and Introduces Community Pages
Facebook Fan pages are changing. This is due to the Facebook's desire to ensure that only individuals and organizations with of... 5 Comments | Read More »
The PeC Review: Firefox TwitterBar Add-on
Social media is one of the most cost effective ways that an online merchant can attract new customers and build relationships w... 0 Comments | Read More »
Social Media: Selling on Facebook
Facebook is set to allow developers to create shopping apps directly on merchants’ fan pages. This means that fan pages, which ... 8 Comments | Read More »
Video Strategies to Increase Your Site's Exposure
The cost of producing and deploying a reasonably high-quality video has dropped dramatically. Most every ecommerce business own... 4 Comments | Read More »
Social Media: The Mississippi Gift Company Uses Multiple Channels
Editor's Note: Each month we highlight how an ecommerce business uses social media. This is the second of the series. I hail f... 0 Comments | Read More »
Ask an Expert: Tools to Encourage Customer Feedback?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 2 Comments | Read More »
February Survey Results: Social Media in Ecommerce
Social marketing experts have been trumpeting the advantages of using social sites such as Twitter and Facebook to promote ecom... 0 Comments | Read More »
Ask an Expert: Examples of Social Media Marketing Success?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 5 Comments | Read More »
Social Media: OTC Sports Uses Facebook, Twitter to Engage Like-minded Consumers
Editor's Note: This is the first in series of interviews with ecommerce merchants on their use of social media. OTC Sports is... 2 Comments | Read More »
Chart of the Week: Will Social Media Sites Replace Email?
With a combined 375 million users at the end of 2009, Facebook and Twitter reached more than 25 percent of people using email. ... 1 Comment | Read More »
Take the Survey: Does Social Media Help Your Ecommerce Business?
Many pundits believe social media sites not only help ecommerce business, but also are the future of ecommerce. We wonder if pr... 0 Comments | Read More »
The PeC Review: Google Buzz a No-brainer
Google recently announced a new social media tool that is integrated into the company's popular Gmail service. Google Buzz see... 1 Comment | Read More »
Accessibility and Social Media
Social media can be a terrific way to share information with your customers, provide them with crucial support, and otherwise c... 0 Comments | Read More »
The PEC Review: The Social Media Marketing Book
Some 70 percent of shoppers trust consumer opinions posted online. Facebook has more than 350 million users. By some estimates,... 1 Comment | Read More »
