Social Media
Designing a Facebook Marketing Campaign in 4 Steps
Marketing on Facebook involves four basic steps: Build, Connect, Engage and Influence, a process Facebook now refers to as the ... 2 Comments | Read More »
6 Sites to Monitor Facebook Changes
Facebook is notorious for making changes to its platform. Often, such changes are made with little notice or fanfare, unless yo... 1 Comment | Read More »
Amazon and Pinterest Add Business Pages
Facebook, LinkedIn, and Google+ have their own versions of business pages. Now, Amazon and Pinterest do, too. Amazon Marketin... 2 Comments | Read More »
Top 10 Social Sharing Buttons for Your Website
One of the best ways to get traffic to your website is through the use of social sharing buttons. The problem, however, is that... 10 Comments | Read More »
Pinterest Releases Business Accounts
Pinterest, the popular image and video sharing site, now allows for specific business accounts that have a separate set of term... 0 Comments | Read More »
13 Facebook Marketing Apps Worth Your Attention
Facebook's modifications to fan pages — most importantly the shift to Timeline — has reduced the use of specialized, third-part... 7 Comments | Read More »
Facebook Simplifies Ad Creation Process
Facebook has simplified its ad campaign creation process. The changes address (a) the redesign of the user interface, (b) a con... 0 Comments | Read More »
LinkedIn Updates Member Profiles
LinkedIn recently launched a new version of its user profiles. It will be available to all members in the coming weeks. More th... 0 Comments | Read More »
How to Set Up a YouTube Channel
A "Channel" is YouTube's equivalent of a Facebook page. You must create a YouTube Channel to upload videos, comment on videos, ... 0 Comments | Read More »
Pinterest: Tap Shared Interests for Ecommerce Sales
How many times have you purchased a product just because one of your Facebook friends did? Likely, your answer is, "Not very of... 4 Comments | Read More »
Is Pinterest the Best Social Platform for Ecommerce?
Pinterest may owe its popularity to human nature. Early this year, Monetate, the shopping-personalization firm, made headlines... 3 Comments | Read More »
17 Social Media Cheat Sheets
These days, small businesses use a variety of social media sites in their marketing efforts. Cheat sheets are a helpful way to ... 0 Comments | Read More »
LinkedIn Retools Company Pages
LinkedIn recently launched a redesign of its Company Pages. It initially offered the redesign to a few select companies. But la... 0 Comments | Read More »
The 4-Step Social Media Content Strategy
In a crowded online marketplace where smaller retailers are forced to vie against large ones, creating useful content is one wa... 2 Comments | Read More »
10 Great Retailer Blogs
A retail blog can be an effective way to engage customers, improve branding, and boost traffic. Blogs give retail sites conten... 1 Comment | Read More »
A Social Media Marketing Paradox?
A new study finds that social media influences just one percent of ecommerce transactions, meaning that thousands of merchants ... 6 Comments | Read More »
Twitter Launches Redesign with New Header Image
Twitter recently launched a redesign of the profile page, which includes a new header image that sits atop a user's feed stream... 0 Comments | Read More »
5 Keys to Social Commerce Success
Many companies use social media sites to facilitate ecommerce sales. Some of them have attempted to sell products directly on ... 6 Comments | Read More »
7 Social Shopping Sites to Sell Products
Social shopping sites can assist consumers to find products. You are likely familiar with popular sites that fit into this cate... 2 Comments | Read More »
Twitter Advertising for Small Business
Twitter offers two affordably priced advertising options for smaller businesses: "Promoted Accounts" and "Promoted Tweets." ... 0 Comments | Read More »
