Social Media
10 Tips for Integrating Email and Social Media
Is social media diluting email marketing? For many ecommerce merchants, email marketing remains a staple. In a recent intervi... 2 Comments | Read More »
Facebook's Business Playbook: 4 Educational Portals
Facebook has assembled four educational portals to help businesses manage their use of the platform. The portals cover topics ... 0 Comments | Read More »
Social Networking for Solo Entrepreneurs; 7 Suggestions
Solo entrepreneurs wear many hats when it comes to running a business. One of these "hats" includes managing social media activ... 1 Comment | Read More »
50 Leading Google+ Users
Google+ is one month old. So who’s using it? Many of the popular Google+ users are the founders and content-creators from other... 2 Comments | Read More »
13 Social Shopping Sites for Ecommerce Merchants
Social shopping combines product sales with consumer recommendations in a social network environment. The concept centers aroun... 6 Comments | Read More »
Google+: The Beginning of a Revolution?
The pieces are rapidly falling into place for Google’s increasing integration of "social signals" into its search algorithms. W... 0 Comments | Read More »
How to Create Facebook Ads, Part 2: Campaign Management, Overall Best Practices
In "Part 1" of this series on creating Facebook ads, I showed you how to set up a campaign, design an ad, and target the precis... 1 Comment | Read More »
Google Analytics Adds Social Data
Google Analytics has added social-media-related data to its reports. Google +1 button data is available by default. Facebook "L... 1 Comment | Read More »
18 Social Networks for Entrepreneurs
Entrepreneurs are no strangers to going it alone. But that doesn’t mean they have to be alone. Social networks provide a way to... 4 Comments | Read More »
How to Create Facebook Ads, Part 1: Setup, Design, Targeting
Facebook advertising is becoming more popular. In this article — "Part 1" of a two-part series — I will describe how to set up ... 1 Comment | Read More »
How to Measure Social Media Marketing; 3 Steps
Social media marketing, like other forms of online marketing, needs to produce a return on investment. Otherwise, its usefulnes... 4 Comments | Read More »
18 Social Games of Zynga
Social gaming giant Zynga has filed for an initial public stock offering that could put the company’s valuation as high as $20 ... 1 Comment | Read More »
Google+: Overview, Ecommerce Use
On the day news broke about the sale of MySpace for a mere $35 million, Google announced the launch of its new social network, ... 7 Comments | Read More »
5 Influence Measurement Tools
Prior to the Internet, if consumers were dissatisfied with a company, its products or services, they would tell a few friends w... 4 Comments | Read More »
5 New Social Media Management Platforms
A new class of social media management platforms for small businesses makes social media marketing — such as posting to Faceboo... 6 Comments | Read More »
One Merchant's Experience with LivingSocial and Groupon
APARTStyle.com is a retailer that is focused on selling affordable fashion clothing to working women. The company — founded i... 0 Comments | Read More »
5 Good Reasons to Use Tumblr
Tumblr is a social blogging platform that allows users to upload multimedia posts, follow other users, and engage in communitie... 1 Comment | Read More »
12 Popular Retail Companies on YouTube
The most popular YouTube videos involve talking animals, pop stars and news channels. But retailers have found a home on the si... 1 Comment | Read More »
Selling to Facebook Fans and Twitter Followers
One of the more controversial ecommerce-related topics is the use of social networks like Facebook and Twitter to increase sale... 0 Comments | Read More »
24 Ecommerce Plugins for WordPress
Once WordPress was just a place to blog. Then came over fourteen thousand plugins. Today WordPress is a highly customizable pla... 4 Comments | Read More »
