Practical Ecommerce

TripAdvisor: How to Claim and Promote Your Listing

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.

With more than 315 million monthly users, TripAdvisor is the leading consumer rating and review site for the travel industry.

TripAdvisor allows hotels, restaurants, attractions, and vacation rentals to claim and manage their listing, which creates opportunities for consumer engagement and business promotion.

TripAdvisor is the leading travel industry consumer rating and review site.

TripAdvisor is the leading travel industry consumer rating and review site.

In this article, I outline the steps involved in claiming your business listing and share some of the features TripAdvisor offers to manage and promote your presence on the site.

How to Claim Your TripAdvisor Business Listing

  • Go to the business owners page. You must be an official representative of the property, service, or company. You will see four options: Hotel/Accommodation, Vacation Rental, Restaurant, and Attraction. Click on the one that best describes your business. (For the purposes of this article, I chose “Accommodations.”)
Go to the business owners page to claim your listing.

Go to the business owners page to claim your listing.

  • Enter your business name and city, and then click “Search.” A drop-down menu will appear if your business is listed in the directory. (If your business is not listed, go to the new listing page and follow the prompts.)
  • Register your listing. You can choose to register your business or continue the process without registering. Click “Register for this business,” which is the only way you can manage your listing. Registration is free.
Register your business to access the management center console.

Register your business to access the management center console.

  • Sign in using Facebook or Google+. Alternatively, you can complete a registration form. If you are already a TripAdvisor member, sign in using your current credentials.
Sign in using Facebook, Google+, or register using the form.

Sign in using Facebook, Google+, or register using the form.

  • Complete the registration form. This step connects your TripAdvisor account to the business listing.
Complete the registration form.

Complete the form to link your account to the business listing.

  • Verify your business. For security, TripAdvisor requires that you verify your identity using one of three ways: Facebook profile (recommended), credit card details, or documentation sent via email or fax.
TripAdvisor requires you to verify your property.

TripAdvisor requires you to verify your identity.

Proving your identity completes the registration process and gives you access to your listing’s administrative console, which TripAdvisor calls the Business Management Center.

TripAdvisor Business Management Center

The Business Management Center is where you administer your business listing. When logged in, you will see a “your Business” link at the top of each page. Clicking the link takes you to the Management Center home page.

If you have registered more than one property, the link will show a drop-down menu from which you can select the property’s Management Center you wish to visit.

Manage your listing via the Business Management Center.

Manage your listing via the Business Management Center.

The two most important features of the Management Center are “Manage Your TripAdvisor Page” and “Manage Your Reviews.”

Manage your TripAdvisor page. Here, you can add or update photos and videos, edit your business description and amenities, and track review performance.

TripAdvisor says listings that include photos are more likely to receive attention from users. Also, having the correct address and phone number ensures that prospective customers can find your location or contact you easily.

A “snapshot” feature shows the total number of reviews, your TripAdvisor ranking compared to other businesses of your type in your location, and additional metrics related to your listing.

Manage your reviews. This area enables you to respond to a review, answer questions, track review performance, and encourage new reviews.

TripAdvisor does not allow you to delete or edit reviews. Responding to reviews —  positive or negative — shows that you are paying attention and value the reviewer’s comments.

You can receive an email alert each time a customer posts a new review. According to TripAdvisor, alerts help you monitor the most recent traveler feedback, so you know what parts of the guest experience are going well and what needs attention.

Other features contained in the Management Center include the following.

  • TripAdvisor Insights. An educational portal to help you market your business more effectively on the site. It contains articles on best practices, ways to increase reviews, and instructions on how to manage your listing using the Management Center.
  • TripAdvisor Facebook App. You can add a TripAdvisor tab to your Facebook page that shows recent reviews, and provides a way for customers to add reviews without leaving Facebook.
  • Review Express. Designed to encourage more reviews, Review Express contains email templates that you can send to customers inviting them to write a review. You can email up to 1,000 former customers at a time, save templates for later use, and automatically send follow-up messages if preferred.
  • TripAdvisor GreenLeaders. The GreenLeaders program recognizes businesses that integrate environmentally preferable practices.
  • TripConnect™ Cost-Per-Click Campaigns. A cost-per-click advertising platform.

Free Marketing Tools

TripAdvisor also provides a suite of free marketing tools that help you encourage more customer reviews, create photo slideshows, promote your area by showing local points of interest, and more.

TripAdvisor provides a suite of free marketing tools.

TripAdvisor includes a suite of free marketing tools.

Downloadable badges and widgets are available to display on your website, which you can add by inserting a snippet of HTML code. You can also request window stickers for use at your business location.

Paul Chaney

Paul Chaney

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Comments ( 13 )

  1. Leonid March 31, 2015 Reply

    Very nice article! However, I have a question. I represent a tour operator company and it is unclear to me which of the 4 categories (Hotel/Accommodation, Vacation Rental, Restaurant, and Attraction) it will fall in. Looks like no one. But it seems odd to me that tour operators have no place in TripAdvisor. Any suggestions. Thank you.

    • Paul Chaney April 2, 2015 Reply

      Good question, Leonid. Tour operators do appear to fall through the cracks. I conducted a search using the keyword “tours” and the name of my town. The results showed them appearing under the “Attraction” category. That may be a broader category, so it makes sense they would show up there.

      • Sam September 4, 2015 Reply

        Hi Paul.
        i run a safari company tried to add my attraction listing but failed. can you please advise what to do Guideline specifically for listing a category :attraction on a trip advisor . what do i need to have in place before attempt.
        Thanks

        • Paul Chaney September 4, 2015

          Sam, unfortunately, we do not provide marketing advice. However, there are several articles in our database that reference TripAdvisor. I would encourage you to conduct a search. I’m certain you’ll find the information you’re looking for. ~ Paul

    • Greg September 8, 2015 Reply

      Hi Leonid. I am in discussions right now about this same issue.
      Can you please contact me on my email gregh4786@gmail.com.
      There may actually be a solution available.

      Regards
      Greg

  2. Lou July 21, 2015 Reply

    This sounds interesting but after trying to list my vacation rental on Tripadvisor, which is supposed to be free, I was redirected to Flipkey. Registration here is necessary plus they charge 3% of every rental. So in the end, it’s far from free.
    There doesn’t seem to be a way to simply list a vacation rental for free.

    • Paul Chaney July 21, 2015 Reply

      Thank you for that information, Lou. We appreciate you bringing this issue to our attention.

  3. Marcus August 11, 2015 Reply

    Curious if you or anyone knows if changing the name of a business on TripAdvisor will delete the current reviews? I have searched their forums and have not had any success in solving this question. The name change would not be drastic but I want to ensure our reviews remain. Thanks!

  4. Kathy October 28, 2015 Reply

    I also wanted to list under Vacation Rentals but was directed to use Holiday Lettings since the properties are in Italy. Registration is necessary and they charge a 3% for every booking. So its not free.

  5. Jofihu November 19, 2015 Reply

    First of all, nice blog,

    Why there are unclaimed listings in Tripadvisor? Who adds this information?

  6. Li December 1, 2015 Reply

    Hey, is there any way I can add “things to do” for a city?

  7. Thansur Bokor January 27, 2016 Reply

    Dear Paul,

    Greeting from Thansur Bokor Highland Resort,
    We’ve signed in account for resort management center at Thansur Bokor Highland Resort.
    The TripAdvisor account succeeded with facebook account but when we login to have management center with email addresses “gm@thansurbokor.com” and “fom@thansurbokor.com.
    It’s required credit card details for identity purpose.
    Could you please kindly advise us to fix this problem.

    Thanks with Best regards,
    KHIEU Sophoan (Mr.)
    THANSUR BOKOR HIGHLAND RESORT

  8. Diverse Borneo May 26, 2016 Reply

    Nice.. thanks for the article.. i didnt know about Trip Advisor business marketing tool. Will request for the tools after this.