Email Marketing: How to Generate Sales from Existing Customers

Marketing to your customers based on their lifecycle with your brand AND their behavior with your brand is proven to drive revenue and high ROI. In this recorded webinar, you learn how to develop customer-centric email campaigns that could significantly increase sales while boosting your marketing return on investment.

Sponsored by Yesmail, a leading email-marketing solutions company. This is a FREE informational webinar. The webinar will be moderated by Practical eCommerce Contributing Editor Armando Roggio.

Topics Include:

• The Portfolio of eCommerce Campaigns

• Which Campaigns Bring in the Most Revenue? Most ROI?

• Lifecycle & Behavioral Messaging - A Winning Combination

• Best in Class Examples of Customer Focused Messaging

About the Moderator

Armando Roggio is contributing editor for Practical eCommerce. A longtime technology journalist, web developer and ecommerce merchant, Roggio knows first-hand the merchandising challenges faced by online retailers. Roggio will moderate this webinar, ask probing questions of the presenters and solicit questions from attendees.

About the Presenter

Kristin Kleweno joined the Yesmail professional services group in September 2002. She provides strategic services, best-practices consulting, and campaign planning and analysis for key Yesmail clients. Her passion and focus is on customer relations and strategic planning that will drive conversion rates of online and offline prospects. Prior to Yesmail, Kleweno held marketing and management positions with several start-ups and with IBM. She holds a B.B.A. from University of Texas, Austin.

This webinar has the following keyword tags: email marketing, roi, return on investment, yesmail.