6 Techniques For Building Trust and Increasing Sales

Merchants need every advantage they can get to compete with established brands and differentiate themselves in a competitive marketplace. Building credibility through tried and true methods can help reduce abandonment, build trust, and get your store into the consideration set. Learn techniques and tricks for your website, and some free information on testing those methods.

In this webinar you will learn:

• Why consumers might be hesitant to do business with you.
• Five simple ways to increase credibility and trust.
• Testing results on how you can use trust seals to increase Average Order Value and Sales.

We'll discuss six quick techniques that you can implement right away to improve trust. These are:

• Start brand advertising
• Hire a professional designer
• Get a trust seal
• Verify, update, and promote privacy policies
• Promote customer service and return policies
• Make your contact information easy to find

At the conclusion of the webinar, we answered questions with Cade McDonald, CEO of ecommerce retailer Achoo Allergy, along with Carolyn Hodge, VP of Marketing with TRUSTe.

About the Moderator

Armando Roggio is contributing editor for Practical eCommerce. A longtime technology journalist, web developer and ecommerce merchant, Roggio knows first-hand the merchandising challenges faced by online retailers. Roggio will moderate this webinar, ask probing questions of the presenter and solicit questions from attendees.

About the Presenters

Cade McDonald is the CEO of AchooAllergy, the nation’s fastest growing allergy, asthma, and sinus relief products retailer.

Carolyn Hodge is the vice president of marketing for TRUSTe. For the past six years Carolyn has been responsible for managing marketing and communications for TRUSTe, one of the Internet’s most trusted brands. TRUSTe privacy seals help consumers work, play and click with confidence.

This webinar has the following keyword tags: trust seals, truste, credibility.