Social Media 101: Combining Blogging, Social Media and SEO for Results

This is a FREE informational webinar. The presenters include Practical Ecommerce Contributing Editor Armando Roggio, and Jeanne Hopkins, Director of Marketing with HubSpot.

Many marketers know that consumers now spend their time shopping for products on the internet. However, with this new trend many traditional marketers have not yet adapted their marketing strategies because they don't know where to start. This webinar will give you a clear plan of action on how to implement inbound marketing strategies and measure the ROI increase over time.

Learn how to get found online and generate leads efficiently by leveraging search engine optimization, blogging, and social media marketing.

This free webinar will cover:

• How to create & promote content to attract qualified prospects to your website
• How to optimize your content for search engines and social media
• How SEO, blogging, and social media work together for exponential results
• How to measure and evaluate the ROI of your marketing efforts

About the Moderators

Armando Roggio is senior contributing editor for Practical eCommerce. A longtime technology journalist, web developer and ecommerce merchant, Roggio knows first-hand the merchandising challenges faced by online retailers. Roggio will moderate this webinar, ask probing questions of the presenter and solicit questions from attendees.



Kevin Patrick Allen is contributing editor for Practical eCommerce. Allen first covered Internet businesses with CNET Radio in the late 1990s. After witnessing that first dot.com boom and bust, he then held anchor and news director positions with radio companies in California and Kansas. He holds a B.A. in Broadcast Journalism from Kansas State University.

About the Presenter

Jeanne Hopkins is the Director of Marketing at HubSpot. Hopkins currently runs all of the Demand Generation and Conversion efforts at HubSpot. Her previous experience includes serving as Chief Marketing Officer for MarketingExperiments, MarketingSherpa and InTouch, leading marketing research and publishing organizations serving B2B and B2C markets; and Senior Director of Marketing Programs and Communications at Symmetricom, a manufacturer of timing technology products for the telecommunications, government and IT markets. In addition, Jeanne has 20 years of senior-level management experience with B2B and B2C companies in both sales and marketing positions. She has also worked for LEGO Systems, Hasbro, Milton Bradley, and several other toy companies. Jeanne has taught Marketing at Suffolk University and Western New England College. She is accredited by PRSA, eMarketing Association, and Association of Strategic Alliance Professionals.

This webinar has the following keyword tags: social media, blogging, seo, webinar.